This simple yet ingenious design comes from UK-based creative advertising and brand management agency Abbott Mead Vickers BBDO. The ‘less is more’ idea features a giant lightbulb popping out of the centre of a red background, the only words reading ‘The Economist’. Using electronic motion sensors, the bulb lit up every time someone walked underneath it. A brilliant, effective way to get the message across.
- BRAND: — No Brand —
- AGENCY: BBDO
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Entertainment
