[iframe id=”http://tune.pk/player/embed_player.php?vid=6076065&folder=&width=600&height=350&autoplay=no”]
The above video from the Ad Council’s Love Has No Labels campaign is apparently forcing all of us to question the hidden preconceptions we might believe when it comes to love, race, religion, age, sexuality and disability. When the skeletal couple starring in the kissing scene reveal themselves as two women, even the most optimistic person might be surprised that they aren’t a man and a women. The video has been created by the Ad Council after research suggested that people carry out 98 per cent of thinking in their subconscious mind. The ad is backed by advertisers including Coca-Cola, Pepsi-Cola, Unilever and P&G, challenging implicit biases or unconscious prejudices against specific groups of people.