With increasing cricket fever, outdoor advertising is getting crazy too. Here comes another campaign from Pepsi, the renowned soft drink brand. Pepsi came up with an exciting concept of covering the entire wall of the huge building with cutouts, display board and huge typo ‘Live It Abhi’. The outdoor display can be seen at Clifton Centre Schon Circle, Karachi. The agency behind this creative execution is Arrow Advertising.
- BRAND: Pepsi
- AGENCY: Arrow Advertising
- CAMPAIGN TYPE: OOH Campaign
- CATEGORY: Media / Advertising
