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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
-
Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.
    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.
    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
-

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Explosion at an Iranian Port Kills 28, Over 800 Injured

By
Yousuf Yaseen
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Explosion at an Iranian Port Kills 28, Over 800 Injured

At least 28 people have died and 800 others are injured after a huge explosion at the port of Bandar Abbas in southern Iran, according to state media reports. Videos show a massive plume of thick, grey smoke rising from the Shahid Rajaee part of the port. Officials say the blast is likely linked to chemicals stored there.

Iran’s Minister of the Interior, Eskandar Momeni, said six people are still missing. Firefighters are working to extinguish the fire but are facing difficulties due to high winds, Iranian media reported.

The government has not yet provided a confirmed cause for the explosion. Government spokeswoman Fatemeh Mohajerani said, “It would take some time to establish the cause, but so far what has been determined is that containers were stored in a corner of the port that likely contained chemicals which exploded.” She added, “But until the fire is extinguished, it’s hard to ascertain the cause.”

Iran’s National Iranian Oil Refining and Distribution Company said the explosion was not linked to the nearby refineries, fuel tanks or oil pipelines. Earlier, Iranian official media had suggested that a fuel tanker explosion might have caused the blast, but this remains unconfirmed.

Read more: Pakistan Receives Bodies of 8 Workers Killed in Iran Incident

Authorities Declare State of Emergency

Authorities declared a state of emergency in Bandar Abbas due to a “significant rise in air pollution.” The Ministry of Health has mobilised health teams and put emergency measures in place to protect public health. Citizens are advised to stay indoors, avoid going out and keep windows closed, according to official Iranian media.

Mehr News Agency released surveillance footage showing the moment of the explosion at an Iranian port, which appeared to occur in a warehouse. Other videos showed helicopters dropping water over the fire. State media reported that debris had spread across a wide area, with many port buildings badly damaged. Windows were shattered several kilometres away. Some reports mentioned that people were trapped under rubble.

The region’s governor, Mohammad Ashouri Taziani, said the injured are being moved to medical centres in Bandar Abbas. The port is closed and maritime operations have been suspended.

Iranian President Masoud Pezeshkian has ordered an investigation into the incident. He wrote on X that the Interior Minister had been sent to the region to “examine the dimensions of the accident.” He emphasised the need for “a comprehensive assessment of the causes of the incident” to prevent future accidents.

State broadcaster IRIB said the explosion at an Iranian port occurred in the chemical and sulphur area of the port.

Press TV showed many people lining up to donate blood for the injured. Shahid Rajaee Port handles about 70 million tonnes of cargo annually. It has 500,000 square metres of warehouses and 35 shipping berths, making it a major hub for oil and shipping in the region.

Stay tuned to Brandsynario for the latest news and updates.

Pahalgam Attack Sparks Outrage: Celebrities Demand Justice and Peace

By
Sania Saeed
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Pahalgam Attack Sparks Outrage: Celebrities Demand Justice and Peace
All of your celebrities are here to talk about Pahalgam but nobody was there to talk about Palestine. What kind of humanity is this?

In a world already reeling from division and tragedy, the latest attack in Pahalgam, a scenic town in the Indian-administered Kashmir region, has hit a raw emotional nerve. The attack, which took innocent lives and left many more in mourning, has sent shockwaves on social media. Celebrities, influencers, and the general public are calling for accountability, empathy, and peace.

What Happened in Pahalgam?

Pahalgam, usually famous for its serene and stunning beauty, was converted into a horror scene and a place of chaos. A spate of violence broke out unexpectedly, leaving loss, bloodshed, and unanswered questions behind. Innocent civilians were killed in a tragedy that still haunts the area. Survivors are struggling with trauma, and families are trying to understand what occurred.

Celebrities Use their Voices for Peace and Justice

At such times, public opinion wields enormous power. Most celebrities have gone online, not to self-promote, but to express outrage, solidarity, and grief. Their responses are an echo of what most people feel: anguish, bewilderment, and a desperate yearning for peace.

Azfar Rehman’s Heartfelt Message

Actor Azfar Rehman, who belongs to Kashmiri roots, was full of anguish and said,

“Being a Kashmiri myself… my heart bleeds for all the innocent souls who lost their lives & loved ones in Pahalgam… May Allah protect all mankind, be it anywhere in the world. #Kashmir”

His emotional involvement makes his message all the more profound. Azfar’s tweet was not sympathy but personal sorrow and a call for world peace.

Azfar Rehman’s Heartfelt Message
Azfar Rehman’s Heartfelt Message

Sabeen Farooq’s Emotional Plea

Actress Sabeen Farooq was brutally honest in her message. She pointed out that pain does not discriminate: “Khudara chahe wo Palestine hai ya Pahalgam. har jagah ghar ujray hain. pyaroon ke samne pyare datal ho gaye.”

She not only spoke about Pahalgam; she linked the dots to Palestine as well, appealing to Pakistani as well as Indian media to act responsibly and refrain from misusing human agony for agendas. Her words also make us recall that empathy isn’t selective, it’s universal.

Sabeen Farooq’s Emotional Plea
Sabeen Farooq’s Emotional Plea

Farhan Saeed Blasts Irresponsible Journalism

Singer-actor Farhan Saeed was not shy. He criticised Indian media for sensationalising the tragedy.

“As much as it’s sad what happened in #Pahalgam, it’s cringeworthy to see Indian media, the most irresponsible and the agitator!”

Farhan Saeed Blasts Irresponsible Journalism
Farhan Saeed Blasts Irresponsible Journalism

He cautioned that if tensions escalate, the actual sufferers would always be the ordinary people, not those inciting the flames from the newsroom.

Bilal Qureshi’s Powerful Lines for Peace

Bilal Qureshi went poetic to convey a strong message:

“Jung mein kisi ki jeet nahi hoti. Sirf hoti hai haar.”

Bilal Qureshi’s Powerful Lines for Peace
Bilal Qureshi’s Powerful Lines for Peace

His post reflected a universal truth: there are no victors in war. Hate does not accomplish anything.

Hadiqa Kiani Mourns the Loss

Singer Hadiqa Kiani, who is recognised for her work as a humanitarian, kept her message brief but profoundly sympathetic:

“This attack was evil. Praying for stability and peace. My heart goes out to the victims’ families and the survivors.”

She emphasised healing and solidarity, urging stability in a troubled region.

Read more: MrBeast Wants Virat Kohli in a Video — And the Internet Is Losing It

Armeena Khan Speaks Against Warmongers

Actress Armeena Khan made one of the most powerful declarations against political warmongers when she said:

“Why should other people’s children die so the warmongers can remain in power? No more innocent collateral in these bloody wars.”

Armeena Khan Speaks Against Warmongers
Armeena Khan Speaks Against Warmongers

She changed the conversation from borders to shattered families, condemning those who advocate war without knowing its cost.

Saba Qamar’s Message of Humanity

Saba Qamar, always outspoken on matters of social injustice, walked the fine line:

“What has been done in Pahalgam is tragic. Every life matters. This isn’t about boundaries or countries.”

Saba Qamar’s Message of Humanity
Saba Qamar’s Message of Humanity

Her words did not let us forget that violence in any place is a tragedy to all. She was calling for compassion, for empathy, for peace as the only true answers.

Mishi Khan’s Contrasting View

Though most defended the celebrities’ stance, Mishi Khan posed a provocative question: “All of your celebrities are here to talk about Pahalgam, but nobody was there to talk about Palestine. What kind of humanity is this?” Her question echoed a sentiment gaining traction online about the disparity in celebrity activism. She wondered if empathy is being selected based on trends or geography.

Watch Here:

 

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A post shared by Mishi Khan MK (@mishikhanofficial2)

The Role of Social Media in Times of Tragedy

Social media can be a two-edged sword. While it facilitates awareness, it also intensifies biases, misinformation, and outrage. At times of crises such as Pahalgam, users are under an obligation to verify, empathise, and share with caution, not react.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Suspends Simla Agreement in Retaliation to India: What Happens Now?

By
Areeb Asif
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Pakistan Suspends Simla Agreement in Retaliation to India
Pakistan Suspends Simla Agreement in Retaliation to India

In a dramatic turn of events, Pakistan has announced the suspension of the historic Simla Agreement due to the recent actions taken by India after the Kashmir attack. This decision has sparked widespread concern over the stability of South Asia, a region historically fraught with tensions between the two nuclear-armed neighbours. But what exactly is the Simla Agreement, why is this move significant, and what could happen next?

What is the Simla Agreement? A Brief Historical Overview

The Simla Agreement, signed on July 2, 1972, was a landmark peace accord between India and Pakistan following the Indo-Pakistani War of 1971, which led to the creation of Bangladesh. The agreement was signed in Simla (now Shimla), India, by Indian Prime Minister Indira Gandhi and Pakistani President Zulfikar Ali Bhutto.

Simla Accord
Simla Accord

The key objectives of the Simla Agreement were:

  • Peaceful resolution of disputes: Both countries agreed to resolve their differences, including the Kashmir issue, through peaceful bilateral negotiations.
  • Line of Control (LoC): It formalised the ceasefire line in Kashmir as the Line of Control, not to be altered unilaterally.
  • Non-intervention: Both sides pledged not to interfere in each other’s internal affairs.

Read More: India Suspends Indus Water Treaty? What Does This Mean for Pakistan?

The agreement has served as the bedrock of India-Pakistan diplomatic engagement for over five decades. It reinforced the idea that all disputes should be resolved bilaterally, keeping third-party involvement at bay.

Why Pakistan Suspended the Agreement Now

The Simla Agreement anchor has now been cast aside. Pakistan’s foreign ministry, in a sharply worded statement, declared the suspension of the agreement, citing India’s “repeated violations” and “unilateral actions” that have eroded the spirit of the accord.

Beyond Kashmir, Pakistan’s decision seems influenced by a broader dissatisfaction with India’s refusal to engage in meaningful dialogue. It is fueled by the lack of bilateral talks, ongoing cross-border skirmishes, and India’s deepening strategic partnerships with other countries.

Pakistan’s suspension of the Simla Agreement can thus be seen as both a protest and a pivot—signalling that it no longer feels constrained by a bilateral approach.

Why Pakistan Suspended the Agreement Now
Why Pakistan Suspended the Agreement Now

A New Chapter or Dangerous Drift?

So, what does this mean for the region and for the future of India-Pakistan relations? Firstly, the abandonment of bilateralism opens the door for internationalisation of the Kashmir dispute (a move India has always resisted). With the Simla Agreement no longer in play, Pakistan could more assertively push the issue in forums such as the United Nations, the Organisation of Islamic Cooperation, or even seek mediation from allies like China and Turkey.

Secondly, the breakdown of the agreement removes an important mechanism for de-escalation. In the past, even during crises like the Kargil War or the Pulwama-Balakot standoff, the existence of a bilateral framework allowed both sides to pull back from the brink. Without this framework, the potential for miscalculation or unintended escalation increases dramatically, particularly in a region where both countries maintain sizeable conventional forces and nuclear arsenals.

Diplomatic relations could deteriorate further. With no formal agreement guiding engagement, future interactions may be shaped more by reactive posturing than by structured dialogue. This could lead to a prolonged diplomatic freeze, with both nations hardening their stances and reducing avenues for resolution.

That said, it is also possible that this dramatic move by Pakistan is intended as a pressure tactic to shake India and reignite engagement. Only the future response will reveal the purpose.

Stay tuned to Brandsynario for latest news and updates

Pakistani Boxer Usman Wazeer Beats India’s Eswaran in First Round at Bangkok Fight

By
Usman Kashmirwala
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Pakistani Boxer Usman Wazeer Beats India’s Eswaran in First Round at Bangkok Fight
Pakistani Boxer Usman Wazeer Beats India’s Eswaran in First Round at Bangkok Fight

Pakistani boxing sensation Usman Wazeer accumulated another victory in his name. He knocked out India’s S. Eswaran within 1 minute and 41 seconds of the first round. The bout was held in Bangkok on Thursday. With this victory, Wazeer’s professional record now reads 16 wins, 0 losses.

Fast and Fierce in Bangkok

The fight was one of a 15-bout card at World Siam Stadium. Wazeer’s bout was the 13th on the card. But soon it was the highlight of the evening.

Pakistani boxer Usman Wazeer knocks out India's Eswaran in first round - Daily Times
Source: Daily Times

The “Asian Boy,” Wazeer, made short work of it. He knocked down Eswaran twice in the first round. The referee intervened and stopped the fight with a technical knockout. The crowd went wild. Eswaran had no chance.

A Win for Pakistan

Wazeer had already vowed to give this bout for Pakistan. Earlier, he tweeted to his people:

“Similar to the last time, I will dedicate this victory in the international ranking fight to Pakistan. I appeal to the whole nation to pray for me.” This wasn’t just another win. It was a moment of pride for the country. India vs. Pakistan rivalry gave the battle more significance, and Wazeer ensured Pakistan won.

Read More: Pakistan’s Arshad Nadeem Denies Neeraj Chopra’s Invite to India

Usman Wazeer Secures Blistering First-Round Knockout Win Over India's Eswaran in Bangkok - Bloompakistan
Source: Bloom Pakistan

Bigger Fights Ahead?

Wazeer’s international boxing career is on the rise. He’s 16-0 now. Fans and pundits are already wondering: What’s next? Will he receive a title fight? A big international bout? What is certain is that Usman Wazeer is one to be reckoned with. Every bout elevates him further in the rankings. Every victory draws more eyeballs. The Gilgit-Baltistan lad is not only fighting for himself; he’s fighting for his flag. And as of now, he’s doing it better than anyone anticipated.

Stay tuned to Brandsynario for latest news and updates

Ryan Coogler’s Sinners is too Good to Miss, Here’s Why (No Spoilers!)

By
Abdul Rafay Kamal
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CHICAGO, ILLINOIS - APRIL 06: Filmmaker Ryan Coogler on the red carpet for the Chicago screening of the Warner Bros Pictures "Sinners" at Regal City North Stadium 14 IMAX & RPX on April 06, 2025 in Chicago, Illinois. (Photo by Barry Brecheisen/Getty Images

When director Ryan Coogler announces a new project, the film world pays attention. His work consistently excites audiences and critics alike. Ryan Coogler’s Sinners is one such project. The film has already sparked widespread conversation for its bold storytelling, emotionally charged themes, and atmospheric intensity. Some say it’s too good to miss—here’s why.

Genre-Bending Supernatural Horror

Sinners is officially a supernatural thriller—but it’s so much more than that. It blurs genre lines with ease, creating something deeply original. While it involves vampires, the approach is far from conventional. Set during the Jim Crow-era American South, the film uses its historical backdrop to evoke a haunting blend of Southern Gothic horror and social commentary. Coogler takes genre conventions and retools them to tell a richer, more resonant story, weaving supernatural dread with historical trauma and spiritual reckoning.

Star Power: Jordan, Lindo, and More

The film marks another powerful collaboration between Coogler and his long-time creative partner, Michael B. Jordan. Jordan turns in a riveting performance—playing dual roles as twin brothers—that anchors the film with emotional weight and psychological nuance. Delroy Lindo brings gravitas and quiet power to the story, while Jack O’Connell delivers a standout supporting performance. Together, this ensemble elevates the material, matching Coogler’s ambitious vision with deeply felt performances.

Read More: 2025’s Most Anticipated Horror Movies

Themes and Coogler’s Vision

Sinners reveals itself to be a meditation on identity, guilt, and generational trauma. The vampire mythology becomes a metaphor for cycles of violence and the struggle for redemption. True to Coogler’s strengths, the film balances thrills with social relevance, giving viewers something to think about long after the credits roll. His ability to craft genre films with depth and humanity is on full display.

Why It’s a Must-Watch

Sinners is a triumph—both a gripping supernatural thriller and a deeply human story. Ryan Coogler’s Sinners combines a genre-defying premise with stunning visuals, a tight script, and unforgettable performances. The result is one of the most thought-provoking and atmospheric films of the year. With Sinners, Coogler doesn’t just deliver a movie—he delivers an experience. And it’s one you won’t want to miss.

Stay tuned to Brandsynario for latest news and updates

Mission: Impossible 8’ will be a Very Long Tom Cruise Movie!

By
Usman Kashmirwala
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Mission: Impossible 8’ will be a Very Long Tom Cruise Movie!
Mission: Impossible 8’ will be a Very Long Tom Cruise Movie!

Following nearly three decades of gravity-defying stunts, explosive missions, and double-crosses, Mission: Impossible 8- The Final Reckoning is poised to bring the saga to a close with its longest movie to date. Paramount Pictures has officially announced that the next instalment will clock in at 2 hours and 49 minutes, tying the franchise’s longest film—and one of the longest films of Tom Cruise’s storied career.

Tom Cruise Hangs off a Plane in New 'Mission: Impossible – the Final Reckoning' Character Posters
Source: Final Reckoning

A Final Reckoning in Every Sense

This eighth installment of the classic spy-action franchise is not only being treated as a sequel to Dead Reckoning, but as a standalone finale in itself. Although initially promoted as part two of the seventh film, The Final Reckoning is now being marketed as the sweeping conclusion to Ethan Hunt’s saga. From the teasers to the slogan—“Trust him one last time”—everything indicates that this may be Cruise’s goodbye to the franchise that changed modern action films.

Cruise, who is now in his early 60s, continues to do his own death-defying stunts, a signature that has kept the audience engaged for years. Director Christopher McQuarrie comes back to direct the project, reportedly leaving nothing to the cutting room floor to give a satisfying farewell. From references to Mission: Impossible 3 to wrapping up long-pending narrative threads, this film will be wrapping up several character arcs and storylines.

A Record-Setting Runtime

Before this, the longest in the series was Dead Reckoning at 2 hours and 43 minutes. Now, with The Final Reckoning pushing past that by six minutes, fans should be in for an engaging, potentially draining, but definitely exhilarating movie experience. Although Cruise’s Magnolia remains his record holder at 3 hours and 8 minutes, this new installment is close second.

Mission: Impossible 8': Tom Cruise shares new trailer for 'The Final Reckoning' - Life & Style - Business Recorder
Source: Business Insider

Whether Mission: Impossible will go on without Cruise is a closely held secret. Paramount and the filmmakers are keeping quiet on any future beyond Mission Impossible 8, to prevent spoiling the movie’s storyline. For the moment, viewers are preparing for what might be Ethan Hunt’s final mission—and if the longer runtime and higher stakes are anything to judge by, it’s going to be a jaw-dropper.

Stay tuned to Brandsynario for latest news and updates

Politics Meets the Silver Screen: Boycott Calls for Hania Aamir’s Sardar Ji 3 and Rumours around Fawad Khan’s Abir Gulal

By
Abdul Rafay Kamal
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Politics Meets the Silver Screen: Boycott Calls for Hania Aamir’s Sardar Ji 3 and Rumours around Fawad Khan’s Abir Gulal
Politics Meets the Silver Screen: Boycott Calls for Hania Aamir’s Sardar Ji 3 and Rumours around Fawad Khan’s Abir Gulal

Politics and popular culture usually conflict, and Pakistan’s cinema industry commonly feels the tension. Such boycott calls, real or spurious, recently, point to a chronic concern for artists to tread on touchy subjects. Boycott Calls for Hania Aamir’s Sardar Ji 3.

Why Boycotts Break Out

The social media world tends to amplify campaigns to boycott. Campaigns may begin for myriad reasons. Sometimes individuals aim at actors due to political opinions, personal conduct, or endorsement contracts. At other times, the narrative of the film may address sensitive history, religion, or foreign relations, infuriating some groups. We witness nationalist sentiments at times, resulting in opposition to films perceived as unpatriotic. Such can also occur to films based on artists who have worked across the border. Recently, after the Pahalgam Attack, popular artists like Hania Aamir and Fawad Khan have been put under intense scrutiny. Any perceived error can be controversial.

Read More: Hania Amir’s Post About Marriage Gets Everyone Talking

The Impact on Creativity

These boycott appeals express the populace’s right to be heard. But in my opinion, they tend to create a bad environment for creative work. Movie-making is risky enough. Putting the potential for politically motivated boycotts into the mix can deter producers from pursuing challenging or significant topics. Boycotts can unfairly hurt artists and crews who put years into a movie. These damages may be due to problems that have nothing to do with the quality of the movie. Audiences need to decide what they see. But organised boycotts for flimsy reasons or political manoeuvres appear to be damaging. They can threaten to restrict dialogue and artistic freedom. This ends up damaging the potential of the film industry.

Striking a Challenging Balance

It is difficult to strike a balance. Artists exist in the public eye but also require individual freedom. Audiences have genuine concerns, but social media criticism can inflict unnecessary harm. Gossip surrounding projects such as “Abir Gulal” or follow-ups such as “Sardar Ji 3” is a reminder of this dilemma. In times like these, movies tend to turn into arenas of political and cultural discussion. This may overshadow art in the log run.

Boycott Calls for Hania Aamir’s Sardar Ji 3 and Rumours around Fawad Khan’s Abir Gulal
Boycott Calls for Hania Amir’s Sardar Ji 3 and Rumours around Fawad Khan’s Abir Gulal

The truth is, art, no matter where it is from, requires excellent care. Now, whether to shelve films over politics is a correct decision or not, that’s subjective. But one thing is for sure—art should never be the first casualty of conflict. It deserves a space to speak, to heal, and to connect us beyond borders.

Stay tuned to Brandsynario for latest news and updates

The Best Desi Recipes to Keep you Cool in Summers

By
Areeb Asif
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The Best Desi Recipes To Keep You Cool in Summers
The Best Desi Recipes To Keep You Cool in Summers

Summer is almost here and we are experiencing a sudden rise in the temperature, leading to sweat, irritation and dehydration. Thankfully, our traditional desi cuisine offers a rich tapestry of summer-friendly recipes that not only beat the heat but also nourish the body. From the icy tang of a glass of sattu to the cooling comfort of cucumber raita, here are the best desi recipes to keep you cool during summers.

Sattu Drink

Sattu is a popular flour in parts of India, Pakistan, Nepal, and Tibet. It’s made by roasting and grinding pulses and cereals like chickpea, wheat, barley, and sorghum. Sattu is known for its nutritional benefits, including being a good source of protein and fiber. It’s often used to make a refreshing drink called “Sattu ka Sharbat.”

Sattu Drink
Sattu Drink

Ingredients:

  • 3 tbsp sattu (roasted gram flour)
  • 1 glass cold water
  • A pinch of black salt
  • Juice of half a lemon
  • Mint leaves (optional)

Instructions:

  1. Mix the sattu in a glass of cold water until smooth.
  2. Add black salt, lemon juice, and stir well.
  3. Garnish with crushed mint leaves.
  4. Serve chilled.

Pro Tip: You can make a sweet version too by replacing the salt and lemon with sugar and a dash of rose water.

Read More: Everything You Need to Try at the DHA Creek Walk Food Street

Mint Raita (Pudina Raita)

Mint Raita is a flavourful raita variety made with fresh mint leaves, yogurt and spices. It is known by various names such as Pudina raita, Raita chutney, Kebab Chutney & Pudina dahi chutney. Mint Raita is a perfect side to your Biryani, Pulao, Kebabs and other rice dishes. Call it a raita or a chutney, whatever you like but it tastes simply delicious and is going to mesmerise you with a burst of flavours.

Mint Raita
Mint Raita

Ingredients:

  • 1 cup plain yogurt (dahi)
  • 1/2 cup fresh mint leaves
  • 1/2 tsp roasted cumin powder
  • Salt to taste
  • A pinch of black pepper

Instructions:

  1. Blend mint leaves with a little water to make a paste.
  2. Whisk the yogurt and mix in the mint paste.
  3. Add cumin powder, salt, and pepper.
  4. Chill before serving.

Pairs Best With: Biryani, pulao, or as a standalone dip with parathas.

Falsa Juice

Falsa juice is a diluted and sweetened drink made from Grewia Asiatica also known as falsa or Phalsa. It is also called falsa sharbat and is excellent for electrolyte balance.

Falsa Juice
Falsa Juice

Ingredients:

  • 1 cup falsa berries
  • 2 tbsp. sugar (or to taste)
  • A pinch of black salt
  • 1.5 glasses cold water

Instructions:

  1. Blend falsa with sugar and water.
  2. Strain the juice to remove seeds.
  3. Add black salt and stir well.
  4. Serve with ice.

Health Note: Falsas are great for heart health and help reduce inflammation in the body.

Bael Ka Sharbat (Wood Apple Juice)

Bael ka Sharbat is a traditional summer drink made from the pulp of the bael (wood apple) fruit. It’s known for its natural cooling properties and is especially popular in rural areas of Sindh and South Punjab. The drink has a sweet, slightly tangy taste. It helps in digestion, hydration, and preventing heatstroke. Served chilled, it’s a refreshing remedy against the harsh summer heat.

Bael Ka Sharbat (Wood Apple Juice)
Bael Ka Sharbat (Wood Apple Juice)

Ingredients:

  • 1 ripe bael fruit
  • 2-3 tbsp. sugar
  • 2 cups chilled water
  • A few ice cubes

Instructions:

  1. Crack open the bael and scoop out the pulp.
  2. Soak in water for 10 minutes, then mash and strain.
  3. Add sugar and stir until dissolved.
  4. Serve over ice.

Fun Fact: This traditional summer drink has been used for centuries in rural Pakistan to treat heatstroke and indigestion.

Each of these recipes is rooted in local culture, designed to not only refresh but heal. So, the next time the sun gets too intense, skip the soda and embrace these age-old desi delights.

Stay tuned to Brandsynario for latest news and updates

World Malaria Day: Is Climate Change Worsening Malaria?

By
Usman Kashmirwala
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World Malaria Day: Is Climate Change Worsening Malaria?
World Malaria Day: Is Climate Change Worsening Malaria?

The World Health Organisation (WHO) and Pakistan’s Ministry of National Health Services have delivered a grim warning on World Malaria Day: climate change is increasing the fatality of malaria in Pakistan. With more than 2 million cases each year, the illness has become increasingly difficult to tackle, and the country’s climate issue is the cause.

Pakistan Federal Health Minister Syed Mustafa Kamal emphasised the Urgency

“We are witnessing firsthand how climate change is raising the risk and the number of cases in our nation. Eradicating malaria is not only a health imperative—it’s an investment in our future,” Kamal stated.

World Malaria Day: Is Climate Change Worsening Malaria?
Source: EMRO

The 2022 floods caused havoc in Pakistan and left behind a deadly footprint: a three-year malaria explosion of 6.6 million cases. From a low of 400,000 in 2021, Pakistan reached an all-time high of 2.7 million cases in 2023. Even though 2024 fell to 2 million, the long-term trend is alarming.

Drier conditions and still floodwaters provide the ideal breeding site for mosquitoes. With poverty and poor health infrastructure in regions such as Balochistan, Khyber Pakhtunkhwa, and Sindh, it is worsened.

Read More: Blocking Pakistan’s Water will be Considered an Act of War: NSC

Fighting Back with Prevention and Treatment

In the face of these challenges, Pakistan has increased it efforts to fight the disease. In 2024, more than 11.4 million individuals were screened for malaria and treated for 2 million confirmed cases. With WHO technical support and funding from the Global Fund, the nation delivered 7.8 million insecticide-treated nets to 22 high-risk districts.

This year’s theme for World Malaria Day—“Reinvest, Reimagine, Reignite”—urges all partners to double efforts in preventing malaria.

A Regional and Global Concern

The WHO Eastern Mediterranean Region reported 10.2 million malaria cases in 2023, a 137% rise from 2015. WHO’s Pakistan representative Dr. Dapeng Luo emphasised the global stakes: “We know how to end malaria, but climate change is pulling us backward. The solution is collaboration and investment.”

World Malaria Day: Is Climate Change Worsening Malaria?
Source: CDC

The Road Ahead

Malaria can be beaten; Pakistan’s success is proof. But climate-induced health emergencies are becoming the new normal. If the nation is to safeguard its most vulnerable and maintain the progress it’s achieved, it has to move quickly—and the world must stand alongside.

Stay tuned to Brandsynario for latest news and updates

Apple Takes the Lead: Now the World’s Top Smartphone Brand

By
Abdul Rafay Kamal
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Apple Takes the Lead: Now the World's Top Smartphone Brand
Apple Takes the Lead: Now the World's Top Smartphone Brand

For over ten years, Samsung held the top spot in global smartphone shipments. However, the tech world changes constantly. Recent data now confirms a major shift: Apple has officially passed its rival to become the world’s biggest smartphone brand by volume.

A New Leader Emerges

Market research companies such as IDC and Canalys reviewed full-year figures for 2023. Their reports indicate Apple shipped more iPhones worldwide than Samsung shipped Galaxy phones. Although precise figures vary slightly, the pattern is certain. Apple cornered approximately 20-24% of the worldwide market share for the year. This dislodged Samsung from the leader’s position that it enjoyed since 2010. This feat is a major milestone for Apple. It also indicates a number of major industry trends.

Why Apple Gained Ground

There were a number of factors that caused this shift. Apple’s solid performance, particularly with the iPhone 15 series in late 2023, was crucial. The company demonstrated remarkable resilience even when the global smartphone market remained sluggish overall. Insatiable demand for premium phones, in which Apple dominates, contributed heavily. Appealing trade-in offers and additional interest-free payment plans also made pricey iPhones more affordable. Moreover, Apple’s integrated ecosystem keeps customers loyal.

Apple Takes the Lead: Now the World's Top Smartphone Brand
Apple Takes the Lead: Now the World’s Top Smartphone Brand

Read More: Samsung Launches New Galaxy A-Series Phones: A26, A36 and A56

Samsung’s Competitive Landscape

Samsung struggled even with phones at every price point. Its foldable phones were popular, and mid-range phones performed well. Samsung, however, had more challenging competition. Chinese players such as Xiaomi, Transsion (Tecno, Infinix, Itel), and OPPO/OnePlus competed fiercely, particularly in budget and mid-range segments. This probably bifurcated the Android market more than ever. Samsung is heavily dependent on Android, with direct competitors at every price point. Apple, targeting the high end, has less direct competition in its core segment. Economic constraints could also have partially dampened upgrade desire in some of Samsung’s most important markets.

The Road Ahead

Samsung is still a dominant company with a lot of innovative offerings. However, Apple’s emphasis on the high-value premium segment and stable performance enabled it to eventually lead globally in terms of volume. This shift indicates increasing prominence of premium smartphones. It also lays the ground for intense rivalry among these technology giants in 2025 and later.

Stay tuned to Brandsynario for latest news and updates

Will Ali Tareen Pull Out of PSL? Here’s What’s Really Happening

By
Web Desk
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will-ali-tareen-pull-out-of-psl

The Pakistan Super League (PSL) might be heading for its most critical off-field moment yet — and at the center of it all is Multan Sultans owner, Ali Tareen.

Tareen, known for his passion and commitment to the game, has openly raised concerns about the league’s financial model. With the current franchise agreements set to expire after PSL 10, all eyes are now on whether he’ll stay in the game or walk away.

Multan Sultans is the most expensive franchise in the PSL, shelling out around PKR 1.08 billion per year in franchise fees. That doesn’t even include operational costs like team logistics, player salaries, marketing, and more. Despite the team’s growing fanbase and on-field success, the numbers just don’t add up.

Ali Tareen has been vocal about this. During a recent interaction with the media in Multan, he said: “We do have the option to renew our contract with a 25 percent increase on the current price. But at that price, we are operating at a loss.”

While he hasn’t said a firm no, he’s clearly keeping his options open. Tareen hinted that Multan Sultans may not renew the current contract if the PCB pushes ahead with the expected fee hike.

Read More: Nida Dar Takes A Break From Cricket Due To Mental Health Issues

Instead, he might choose to exit the agreement and rebid for the franchise — ideally, at a valuation that makes more financial sense.

“My plan is to exercise our right to exit the current agreement and rebid for the team — hopefully at a more realistic valuation,” he added, citing Karachi Kings’ $26 million 10-year deal as an example.

Insiders suggest this could be a calculated step — either to negotiate better terms or prepare fans and stakeholders for a possible exit. Sources inside the PCB were reportedly surprised by Tareen’s sudden public stance.

Just a few months ago, when the board reached out to all franchises to ask if they wanted to continue, every team — including Multan — said yes. Some believe Tareen is building pressure on the board, possibly to dissuade a steep fee hike or open doors for negotiation.

However, sources inside the PCB say there’s little room for that: “A reduction in the franchise fee is not possible. After valuation, an increase is inevitable,” one official stated.

Read More: Tanvir Ahmed Sparks Firestorm, Calls IPL the “Biggest Platform for Fixing”

If the board gives in to Tareen and allows a reduced franchise fee, other teams will demand the same. That’s a slippery slope the PCB won’t want to go down. Yet, if Tareen walks, the PCB would need to re-sell the Multan franchise — possibly for over PKR 1.5 billion a year.

And in the current market? That’s a tall ask. Some industry insiders speculate that this entire scenario could impact the value of two new teams the PSL is hoping to introduce. If existing teams go for less, it becomes harder to justify higher prices for new entrants.

Still, the board insists they’re under no pressure: “Why would we devalue our league? If anyone is dreaming of buying a franchise at a low price, they will be disappointed. Many parties, both in Pakistan and abroad, are ready to join the PSL,” a PCB source clarified.

What’s clear is that Ali Tareen is unhappy with the current numbers. Whether it’s a negotiation tactic or genuine disinterest in renewing at higher costs — the message is loud and clear: Multan Sultans won’t continue at any price.

But one thing’s for sure — Tareen still loves the team, the fans, and the game. If he can find a way to make it work, he’ll stick around. If not, the Sultans might be up for grabs once again. And that could change the PSL landscape forever.

Stay tuned to Brandsynario for the latest news and updates.

Virat Kohli Sets New T20 Record at Chinnaswamy with 3,556 Runs

By
Yousuf Yaseen
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Virat Kohli Sets New T20 Record at Chinnaswamy with 3,556 Runs
Virat Kohli Sets New T20 Record at Chinnaswamy with 3,556 Runs

Virat Kohli reached a rare milestone on Thursday during the Indian Premier League (IPL) 2025 match against the Rajasthan Royals. He scored 70 runs from 42 balls, hitting eight fours and two sixes. This strong innings made him the first cricketer to score 3,500 T20 runs at a single venue. He achieved this at the M Chinnaswamy Stadium in Bengaluru.

Kohli has now scored a total of 3,556 T20 runs at Chinnaswamy. He already held the record for most T20 runs at one ground, and this latest performance extended his lead. His form this season has been excellent, and this was his fifth half-century in IPL 2025.

Following Kohli on the list of most T20 runs at one venue is Bangladesh’s Mushfiqur Rahim, who has 3,373 runs at the Sher-e-Bangla Stadium in Mirpur. Next are England’s James Vince with 3,253 runs at the Rose Bowl and Alex Hales with 3,241 runs at Trent Bridge. Another Bangladeshi player, Tamim Iqbal, completes the top five with 3,238 runs, also at Mirpur.

Read more: Virat Kohli Joins the 100 Club: A T20 Legacy that Keeps Growing

Kohli’s consistent form has helped Royal Challengers Bengaluru (RCB) stay competitive this season. He has scored 392 runs so far, making him the highest run-scorer for RCB and placing him second in the Orange Cap standings, which track the highest run-getters in the tournament.

He has also tied with Gujarat Titans’ Sai Sudharsan for the most half-centuries in this IPL season, with both players reaching fifty or more runs five times. Kohli continues to show why he is one of the best in the game, especially at home in Bengaluru, where he has built a remarkable record over the years.

Kohli’s form will be crucial as RCB looks to make a push in the later stages of IPL 2025.

Stay tuned to Brandsynario for latest news and updates

Stunt Pilot Rob Holland Dies in Crash at Langley AFB

By
Yousuf Yaseen
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https://www.brandsynario.com/scandinavian-shawl-controversy-when-did-the-dupatta-become-european/
https://www.brandsynario.com/scandinavian-shawl-controversy-when-did-the-dupatta-become-european/

Stunt pilot Rob Holland died on Thursday when his MX Aircraft MXS crashed while approaching Langley Air Force Base. His death was confirmed by both military officials and a post on his official Facebook page.

Holland was a well-known and decorated air show pilot who had performed across the US. He was scheduled to fly at the Air Power Over Hampton Roads air show this weekend. His death happened just days before the event.

The National Transportation Safety Board (NTSB) said it is investigating the crash of the experimental MX Aircraft MXS. Early reports show the crash took place during the plane’s approach to Langley AFB. The base said the crash happened at 11:39 a.m. and was related to preparations for the air show.

Read more: Val Kilmer, Top Gun and Batman Star, Dies at 65

Col. Matthew Altman, commander at Joint Base Langley-Eustis, said, “We lost a friend of our Air Force family. On behalf of our entire JBLE team, I want to express our deepest sympathy to the family and friends of this incredible aviator.”

Due to the incident, the base cancelled Thursday afternoon’s media event with the U.S. Air Force Thunderbirds pilots, calling it “unforeseen circumstances.” Despite the crash, base officials later said the air show is expected to go on as planned.

The NTSB confirmed that an investigator would arrive on Friday to carry out a full investigation into what caused the crash.

Holland had also performed in last year’s edition of the same air show and was considered a regular and popular figure in aviation events.

No other injuries were reported in connection with the crash.

Stay tuned to Brandsynario for latest news and updates

MrBeast Wants Virat Kohli in a Video — And the Internet Is Losing It

By
Web Desk
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mrbeast-wants-virat-kohli-in-a-video

What happens when the world’s biggest YouTuber publicly invites cricket’s biggest star to collaborate? The internet goes wild. On Wednesday, Jimmy Donaldson — better known as MrBeast — sent a tweet that instantly lit up timelines across the globe. And it wasn’t just any random post. He reached out to none other than Virat Kohli, India’s batting legend.

“Hey! Anyway, I could get you in a video?”
– @MrBeast on X (formerly Twitter)

And just like that, two worlds — cricket and content creation — collided.

A Collab We Never Knew We Needed

MrBeast isn’t your average YouTuber. With over 387 million subscribers, he’s the most-followed individual on YouTube. Known for wild challenges, massive giveaways, and celebrity collabs, Jimmy’s videos regularly pull in tens (sometimes hundreds) of millions of views.

Now imagine that level of madness… featuring Virat Kohli. That’s not just a video — that’s a global event waiting to happen.

Read More: Nida Dar Takes A Break From Cricket Due To Mental Health Issues

MrBeast Loves Virat Kohli Too

Turns out, this isn’t the first time MrBeast has shown love for the Indian superstar. In a chat with a popular Indian YouTuber recently, he said:

“I have been waiting to film with Kohli for a long time. People absolutely adore him, he is a legend.”

Hard to disagree. Kohli’s Instagram following? A jaw-dropping 271 million — the highest for any Indian celebrity. He’s not just a cricketer. He’s an icon.

If this collab happens, it’s more than just entertainment. It’s cricket meeting mainstream global content like never before. MrBeast has already teamed up with names like Cristiano Ronaldo, Tom Brady, and Noah Lyles.

Virat Kohli would be in elite company — and millions of non-cricket fans would get a front-row seat to the sport’s biggest ambassador.

For Indian fans, this could be a proud crossover moment. And for the rest of the world? A chance to discover the charisma and charm of a true cricketing great.

Virat Kohli x MrBeast? Let’s hope this isn’t just a tweet — let’s hope it’s the beginning of something unforgettable.

Stay tuned to Brandsynario for the latest news and updates.

Scandinavian Shawl Controversy: When Did the Dupatta Become European?

By
Areeb Asif
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Scandinavian Shawl Controversy: When did the Dupatta Become European
Scandinavian Shawl Controversy: When did the Dupatta Become European

Just when we think we are so over cultural appropriation, the West proves us wrong. There’s something both amusing and infuriating about the West’s selective amnesia when it comes to culture. One day, it’s mockery and exoticism. Next, it’s rebranded minimalism, “avant-garde” fashion, or, in the most recent example, a Scandinavian shawl. Yes, a European fashion house tried to rebrand the South Asian dupatta as some sort of Nordic ancestral scarf. And no, they didn’t even say “inspired by.”

Welcome to 2025, where your grandmother’s dupatta is now €300, beige, and apparently from Sweden.

The Dupatta: Apparently Now Scandinavian

To understand why this sparked such outrage, you need to understand what the dupatta represents. It’s not just a piece of cloth. It drapes over the shoulders of village women in Sindh, floats behind brides in Mumbai and flows with fierce elegance at Lahore protests. It’s been painted in Mughal miniatures, praised in poetry and passed down through generations. Now, apparently, it’s a “Scandinavian shawl.”

Imagine being gaslit into thinking that our ancestors’ culture was Scandinavian all along.

Read More: Hot or Not: Summer Fashion Trends to Start Trying Now

The Rebranding Machine: A Tale as Old as Colonialism

This isn’t the first time this has happened, and we know that it won’t be the last. From yoga to turmeric lattes, kohl to bindis, the West has an enduring habit of picking up “ethnic” or “third world” elements and then scrubbing them from their cultural roots. What do they do next? Sell them back to us with a shiny new label and a four-figure price tag.

What makes the Scandinavian shawl stunt so BIG? It’s the fact that it is being painted as a new discovery; a “revival” of some ancient European tradition all while completely ignoring the millennia of textile and fashion heritage from South Asia.

We’re talking about a region that was exporting silk, cotton and dyes when most of Europe was still figuring out how not to wear itchy animal hides. Our weaving techniques were so advanced that colonisers literally dismantled local industries to prevent competition. But today, a white model in a beige scarf gets hailed as a visionary?

Bipty, Oh Polly & Reformation’s Repeat Offenses

Unfortunately, this isn’t an isolated incident. Western brands have made an entire sport out of cultural theft.

Last May, an employee at Bipty, a fashion community, posted a now-deleted video on TikTok, flitting through Pinterest images of white women in floor-to-mid-length floral dresses and semi-sheer scarves draped across their chests. In some photos, pants completed the look. “The vibe, the aura, what is it?” said the employee. “It’s very European, it’s very classy.” Within hours, confusion, frustration, and laughter from South Asians flooded the comments and “For You” pages. “The vibe is Desi, the aura is South Asian — the shawl, that’s a dupatta, that’s a chunni,” clapped back Meghana, an Indian-American TikToker.

Bipty, Oh Polly & Reformation’s Repeat Offenses
Bipty, Oh Polly & Reformation’s Repeat Offenses

Just earlier this month, fashion brand Reformation released a collection with a three-piece outfit (with a skirt, top, and scarf) that eerily resembled a lehenga. Not to be outdone, Oh Polly released a pink outfit that, as fit folks say, looked like a Sharara. The brand posted a TikTok of its new “Galia convertible gown” (a baby pink bejewelled bodice with matching pleated wide-leg trousers).

When backlash ensued, Oh Polly appeared to acknowledge the misstep by replying to some comments that the brand would “ be more mindful in ensuring that cultural elements are honoured with respect in our designs moving forward”. But fast forward two weeks and the campaign and the TikToks are still going strong.

Oh Polly's Apology
Oh Polly’s Apology

What’s in a Name?

Now, defenders of the fashion house (and there are always defenders) argue that “shawl” is a generic term, and many cultures have similar garments.

Some have been questioning the criticism these brands are facing. “I’m sorry — we complain when Western fashion isn’t inclusive and then complain when it diversifies? What?” one person on TikTok wrote. Several comments like this and others who think we should “share” instead of gatekeep our culture have been left under TikToks discussing the appropriation of South Asian clothing.

Fair point. But let’s not pretend context doesn’t matter. The issue lies in the fact that there is an existing power imbalance between South Asian and Western cultures. With hundreds of years of colonisation that have continued to impact South Asians and their connection to culture, it is deeply upsetting to have all the things that were deemed less than or uncivilised suddenly be trending fashion pieces now.

When we wear it, it’s too ethnic, too modest, too foreign. When they wear it, it’s elevated, chic and minimalist. It’s the same cloth. But one gets searched at the airport, and the other walks the Paris runway.

Some Users Defending The Act
Some Users Defending The Act

This Isn’t Inspiration. It’s Erasure.

Let’s get one thing straight: cultural exchange is beautiful. South Asians aren’t gatekeeping a strip of cloth. What we’re tired of is erasure. Of white models in dupattas being called “visionary,” while brown girls in the same outfit are seen as “too ethnic” or “not integrating.”

This is a wake-up call for South Asians, too. We’ve allowed ourselves to laugh off cultural appropriation for too long. We giggle when someone wears jhumkas at Coachella or a lehenga to a “Bollywood-themed bachelorette.” But the more we normalise it, the more our heritage becomes something others can co-opt without credit.

So the next time you see a “Scandinavian shawl” making waves, just smile — and say, “Nice dupatta, babe.”

Stay tuned to Brandsynario for latest news and updates

Nida Dar Takes A Break From Cricket Due To Mental Health Issues

By
Huzaifa Gaba
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nida-dar-explains-congratulations-for-india-t20-world-cup-win

In a world where athletes are often expected to be superheroes, Nida Dar made a decision, which serves as a brave reminder: they’re human first.

The seasoned Pakistan all-rounder and former captain announced on social media that she’s taking a temporary break from cricket to focus on her mental health. And honestly, it’s a decision that deserves respect.

“I Need Time for Myself”

Nida didn’t sugarcoat it. In her post, she shared how both personal and professional challenges have taken a toll on her.

“After careful consideration, I have decided to take a temporary break from cricket to prioritize my mental health and well-being,” she wrote.

 

View this post on Instagram

 

A post shared by Nida Rashid Dar (@cooldar8)

There’s power in those words. It takes guts to say, “I’m not okay” — especially when you’re one of the most recognisable faces in Pakistan women’s cricket.

She also asked for privacy during this time and thanked her loved ones for standing by her. That quiet strength? That’s the real kind of courage.

Read More: Pakistan Orders Indian PSL 10 Crew to Exit in 48 Hours

Not Just Any Player

Let’s take a second to appreciate who we’re talking about here. Nida Dar isn’t just another player on the team.

She’s the most capped T20I cricketer for Pakistan. She’s also the first Pakistani — male or female — to take 100 T20I wickets. Yes, the first.

And in ODIs? She’s right up there too — one of the first four women to cross the 100-match mark and second only to Sana Mir in terms of wickets.

Her impact on Pakistan cricket, especially in a system that often forgets to highlight its women stars, has been massive.

Read More: Shoaib Malik Shuts Down the Critics, Justifies His Role As Player

What Happened Recently?

Before this announcement, Nida had joined the ICC Women’s World Cup Qualifier camp in Faisalabad. However, she didn’t make the final squad, mainly due to fitness concerns.

She also decided to skip the upcoming National Women’s T20 Cup, choosing instead to step away completely and focus on her mental well-being.

We often talk about injuries and recovery in sports. Sprained ankles, pulled hamstrings — we track every update. But when it comes to mental health? It’s still a taboo, especially in our part of the world.

Nida Dar speaking up breaks that silence. It shows younger players — and even fans — that it’s okay to pause. That self-care isn’t selfish. That taking time to heal is not weakness — it’s wisdom.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Orders Indian PSL 10 Crew to Exit in 48 Hours

By
Yousuf Yaseen
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Pakistan Orders Indian PSL Crew To Exit In 48 Hours

The Pakistan government has told all Indian nationals working in the PSL 10 broadcast team to leave the country within 48 hours. This follows the terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, which killed 26 tourists. The incident has worsened relations between India and Pakistan.

Over 24 Indian crew members have been affected by this decision. These include engineers, camera operators, production leads and player tracking experts who were handling the live coverage of PSL 2025. Their exit is now causing problems for the ongoing tournament.

The Pakistan Cricket Board (PCB) and the broadcasting company Trans-Asia are now quickly looking for replacements to ensure the matches continue to be broadcast without disruption. PCB tried to convince the government to let the Indian crew stay, saying they had valid sports visas. However, after a National Security Council meeting, the government continued with its decision, pointing to both security and diplomatic reasons.

Read more: India Rules Out Cricket Ties With Pakistan After Attack

Increasing Tensions 

Meanwhile, India has banned the live streaming of PSL 2025 in response. No new streaming partner has been announced, which means fans in India currently have no official way to watch the tournament.

Tensions between the two countries have continued to increase. India has also suspended the Indus Waters Treaty and closed the Attari border crossing. In return, Pakistan has cancelled all visas issued to Indian citizens.

Some of the Indian crew in Pakistan, including 12 who are UAE residents, are still in the country. They’ve been told to stay indoors and leave as soon as they can. Movement has been restricted due to security concerns.

PSL 10 is being held across four cities in Pakistan. With the sudden removal of trained Indian staff, PCB is now facing big challenges in keeping the broadcast quality intact as the tournament continues.

Stay tuned to Brandsynario for latest news and updates

Modi Admits Security Lapse in Pahalgam Terror Attack

By
Yousuf Yaseen
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Modi Admits Security Lapse in Pahalgam Terror Attack

The Indian government, led by Prime Minister Narendra Modi, admitted to security lapses in the recent Pahalgam terror attack, which resulted in the deaths of 26 people, mostly tourists. During a closed-door all-party meeting, government representatives acknowledged that something had gone wrong, with a ruling party leader mentioning lapses needing to be identified.

The meeting was convened to brief opposition leaders about the attack that occurred in Occupied Jammu and Kashmir. Opposition parties raised concerns over the failure of security protocols, questioning where the security forces and the Central Reserve Police Force (CRPF) were during the attack.

In response, the government claimed that local authorities had not informed security agencies before opening the Baisaran area near Pahalgam, which remains restricted until the Amarnath Yatra in June. Officials explained the area was a 45-minute uphill walk and there was no standard operating procedure (SOP) to handle emergencies quickly.

Read more: Indian Flights Rerouted as Pakistan Shuts Airspace

An Internal Failure?

Opposition leader Rahul Gandhi expressed support for any action taken by the government in response to the attack. AIMIM chief Asaduddin Owaisi criticised the security lapses, emphasising that if terrorists could reach Pahalgam, other cities like Srinagar were also at risk. Former army chief General VP Malik described the attack as a failure of intelligence agencies, questioning their absence during peak tourist season.

The meeting was attended by top ministers including Defence Minister Rajnath Singh, Home Minister Amit Shah and External Affairs Minister S. Jaishankar. Key opposition leaders like Rahul Gandhi, Mallikarjun Kharge and Asaduddin Owaisi were also present.

Meanwhile, the Congress Central Working Committee (CWC) accused Pakistan of masterminding the attack and called for a thorough analysis of intelligence and security failures. The CWC also expressed concern about the BJP exploiting the tragedy for political gain.

In a related incident, a senior journalist was assaulted by BJP workers while covering a protest about the attack in IIOJK’s Kathua district. The journalist, Rakesh Sharma, had questioned security lapses during the protest.

One of the victims, Shital Kalathiya, whose husband was killed in the attack, criticised the lack of security and called on politicians and the government to secure the futures of the families of terror victims.

Stay tuned to Brandsynario for latest news and updates

China Launches World’s Fastest 10G Internet

By
Yousuf Yaseen
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China Launches World’s Fastest 10G Internet

China has officially launched its ultra-fast 10G broadband internet service. The service offers download speeds of 9,934 megabits per second and upload speeds of 1,008 megabits per second. At this rate, users can download a 20GB 4K movie in just 20 seconds.

The launch took place in Xiong’an, a new tech innovation hub located around 70 miles southwest of Beijing. China introduced Xiong’an in 2017 under President Xi Jinping’s vision to create a modern, high-tech city. Now, it stands out as the home of the world’s fastest internet network, as reported by MSN.

This 10G broadband technology can handle download speeds up to 10 gigabytes per second. Experts believe this isn’t just a speed upgrade—it’s a major breakthrough in the digital world. With this technology, users can stream ultra-high-definition 8K videos without any buffering.

Read more: When is 5G Technology Coming to Pakistan?

Experts say the impact of this internet speed goes beyond just faster downloads. It’s expected to help transform sectors like healthcare, education and agriculture. For example, doctors will be able to conduct more efficient remote surgeries, teachers can deliver smoother virtual lessons and farmers can use advanced tools for smart farming.

China’s move to roll out this level of internet speed marks a major step forward in the global tech race. While many countries are still expanding their 5G networks, China is already testing and implementing what’s next.

With the launch of 10G in Xiong’an, China is reinforcing its ambition to be a global leader in technology. This development reflects how rapidly the country is building its digital infrastructure, especially in regions designed to support future innovation and smart city planning.

As more areas adopt this technology, experts expect to see a wave of advancements in artificial intelligence, data sharing, cloud computing and virtual reality.

Stay tuned to Brandsynario for latest news and updates

FIA Uncovers Massive Money Laundering by Armughan Qureshi

By
Yousuf Yaseen
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FIA Uncovers Massive Money Laundering by Armughan Qureshi
FIA Uncovers Massive Money Laundering by Armughan Qureshi

The Federal Investigation Agency (FIA) has uncovered solid proof of large-scale money laundering involving Armughan Qureshi, who is facing charges in the Mustafa Amir abduction and murder case. FIA submitted an interim charge sheet to the Anti-Terrorism Administrative Court at Karachi Central Jail, detailing his involvement in financial crimes.

FIA reports that Armughan and his partners impersonated officials from various US government departments to defraud American citizens. He ran multiple call centres and launched his own company in 2018 to scale the operation. Through these setups, he reportedly earned between $300,000 to $400,000 per month.

To hide the illegal earnings, Armughan shifted a major chunk into cryptocurrency. He owned eight vehicles worth over Rs154 million. FIA investigators recovered 18 laptops and fake call centre scripts from his operations.

Read More: Armaghan’s Father Advised Him to Flee After Mustafa’s Murder: IO

Scam Operations Expanded through Foreign Agents 

Armughan recruited two foreign agents, Lisa and Sophie, to grow the scam. Together, they created a fake company called “Trademark Comin” that targeted American citizens. According to the FIA, this company generated an estimated $25 million annually.

He hired call centre agents with salaries starting at $75,000 and going up to $450,000. He processed these payments through third-party financial channels. Additionally, Armughan operated a business account under the name Kamran Qureshi at Truist Bank in Maryland, USA, claiming it was for “software services.”

He also used other accounts under the name “CRUZERS,” which connected to at least seven merchant terminals and payment gateways. He disguised fraudulent transactions using misleading payment labels like “US Patent Trademark” and “US Trademarks.”

Cryptocurrency Used to Mask and Move Illegal Funds

Once the funds landed in bank accounts, Armughan converted them to Bitcoin via Coinbase. He then transferred them to crypto wallets on Paxful and Noones. Finally, he converted the money into fiat currency or USDT and routed it to different parties.

FIA disclosed that he spent the laundered money on property purchases, employee salaries, and commissions. He used email IDs such as therealboss1111@protonmail.com and sarwathussain009@outlook.com to register wallets and manage illegal transactions.

Stay tuned to Brandsynario for latest news and updates

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