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New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

PSL Draft 2018: Players List Revealed!

PSL Draft 2018

The PSL Draft 2018 (PSL 4 Players Draft) will be held today on November 20, in Islamabad.

A massive number of 663 foreign and local players are a part of the Diamond, Gold, Silver and Emerging rosters for teams to pick their players.

PSL Draft 2018 Live Updates

Draft Order

PSL Draft 2018

Categories & Their Value

Platinum (US $570,000): Teams can have a maximum of 3 players with no more than 2 local or foreigners. The base price $160,000 and the maximum for one player is $250,000.

Diamond (US $270,000): Teams can have a maximum of 3 players and the base price starts from $80,000, only 1 player can get $100,000.

Gold (US $180,000): With base price $50,000, the maximum a team can pay a player is $70,000 with 3 players.

Silver (US $140,000): The base price is $24,000. The teams can have a maximum of 5 players with a maximum of $40,000 for 1 player.

Emerging (US $25,000): Two players can be in a side with prices of $12,000 and $13,000 respectively.

Supplement (US $175,000): This category doesn’t have a maximum and minimum payroll. It’s an additional round, allowing teams to pick extra players as a backup. They can pick a maximum of four players from the purse of $175,000.

Live Streaming



Update: All six Pakistan Super League (PSL) franchises have finalized the retentions for the upcoming edition of the league which is to take place in February 2019.

The PSL Team Retention list for Season Four was revealed on PSL’s official Twitter account.

Islamabad United

The defending champions have the following players retained:

Platinum

  • Luke Ronchi
  • Shadab Khan
  • Faheem Ashraf

Diamond

  • Asif Ali
  • Mohammad Sami

Gold

  • Rumman Raees

Silver

  • Hussain Talat (Ambassador)
  • Waqas Maqsood
  • Sahibzada Farhan
  • Zafar Gohar

Karachi Kings

The following players retained:

Platinum

  • Colin Munro
  • Mohammad Amir
  • Babar Azam

Diamond

  • Colin Ingram (Ambassador)
  • Imad Wasim
  • Usman Shainwari

Gold

  • Mohammad Rizwan
  • Ravi Bopara

Lahore Qalandars

The following players retained:

Platinum

  • Fakhar Zaman

Diamond

  • Yasir Shah

Gold

  • Anton Devcich
  • Rahat Ali

Silver

  • Agha Salman
  • Sohail Akhtar
  • Hassan Khan
  • Shaheen Shah Afridi (Ambassador)

Peshawar Zalmi

The following players retained:

Platinum

  • Wahab Riaz
  • Hasan Ali

Diamond

  • Daren Sammy
  • Kamran Akmal (Ambassador)

Gold

  • Liam Dawson

Silver

  • Umaid Asif
  • Khalid Usman

Emerging

  • Sameen Gul

Quetta Gladiators

The following players retained:

Platinum

  • Sarfaraz Ahmed
  • Sunil Narine

Diamond

  • Shane Watson (Mentor)
  • Sohail Tanvir
  • Mohammad Nawaz

Gold

  • Rilee Rossouw (Ambassador)
  • Umar Akmal

Silver

  • Anwar Ali
  • Saud Shakil

The Sixth Team

Since Multan Sultans is no longer participating in PSL 4, a new team will replace them.

The following players retained:

Platinum

  • Shoaib Malik

Diamond

  • Junaid Khan
  • Mohammad Irfan (Ambassador)

Gold

  • Shan Masood

Silver

  • Mohammad Abbas
  • M. Irfan Khan
  • Umar Siddiq

Emerging

  • Mohammad Junaid

Major Developments

The following are the major developments which have been made for PSL 4 2019:

  • Shahid Afridi has bid farewell to Karachi Kings
  • Misbah-ul-Haq has bid farewell to Islamabad United
  • Mohammad Hafeez has joined the Peshawar Zalmi Family
  • Wasim Akram has joined Karachi Kings as the president

Multan Sultans Contract Terminated

Pakistan Cricket Board has terminated the contract with Schon Properties for Multan Sultans as the franchise failed to meet its financial obligations.

Following the termination of the contract, all rights in respect of the team have now been reverted back to the PCB.

The Board shall take complete responsibility of all player and coach contracts. The team selection for the sixth team at the player draft scheduled to be held on 20th November 2018 will be done by PCB itself. The rights holder would have the option of choosing the sixth franchise city and name. -PCB Spokesman



Update: In the latest Pakistan Super League Season 4 new updates, we have found out that this time around 682 cricketers will be available in PSL draft.

These players are from all around the world, except India. AB De Villiers will be available for 2 weeks when Steve Smith only matches in the UAE, sources added.

PSL 4

Breaking down the 682 cricketers, 371 are foreign while 311 are local players. They come from some of the top performing cricket countries including South Africa, Australia, West Indies, Afghanistan, Sri Lanka, Zimbabwe, England, New Zealand, Bangladesh, and Ireland.

PSL 4 2019 Draft Details

Here’s what we know so far:

  • Trading window begins on September 29, 2018
  • PSL Draft to be held on November 20, 2018
  • Up to 10 players can be retained before Draft
  • PSL squads of 16 players each
  • Three Platinum, three Diamond, three Gold, five Silver & two Emerging players.
  • Draft picks will be based on last season’s rankings

PSL Draft Players List

New players expected to play in PSL 4

  • AB de Villiers (South Africa)
  • Steven Smith (Australia)

PSL’s Most Valuable Franchise Revealed!

PSL 4 Draft Player Categories

Platinum Category Pakistan Players: Faheem Ashraf, Shadab Khan, Shahid Afridi, Mohammad Aamir, Babar Azam, Fakhar Zaman, Shoaib Malik, Mohammad Irfan, Mohammad Hafeez, Kamran Akmal, Wahab Riaz, Hassan Ali and Sarfraz Ahmed

Platinum Category Overseas Players: AB de Villiers, Steve Smith, Chris Lynn, Brendon McCullum, Colin Munro, Luke Ronchi, Dwayne Bravo, Sunil Narine, Kieron Pollard, Imran Tahir, Colin Ingram, Mitchell McClenaghan, Thisara Perera, Rashid Khan

Diamond Category Players: Yasir Shah, Junaid Khan, Mohammad Nawaz, Usman Shinwari and Asif Ali

Gold Category Players: Umar Akmal, Ahmad Shahzad

Silver Category Players: TBA

Emerging Players: TBA

Pakistan Super League Draft Results

Watch this space for live PSL Draft results updates.

You can find all the latest PSL Squads from the 2018 edition here.

PSL Squads Before the Draft

Quetta Gladiators: Sohail Tanvir, Sunil Narine, Umar Akmal

Lahore Qalandars: Hasan Khan, Rahat Ali

Multan Sultans: To be decided.

Islamabad United: To be decided.

Karachi Kings: To be decided.

Peshawar Zalmi: To be decided.

Rounds in the PSL Draft

First round: Platinum Players
Second Round: Diamond Players
Third Round: Gold Players.
Fourth & Fifth Rounds: Silver Players
Sixth & Seven Rounds: Emerging Players
Next Four Rounds: Supplementary Players

Order of 2019 PSL Draft

Yet to be decided.

Stay tuned to Brandsynario for more news and updates.



HBL PSL 4 Draft 2019 is just around the corner, the 4th edition of the league will start in a couple of months, the squads are yet to be named.

More information about players and their respective categories will surface as we get closer to the tournament dates.

Here’s everything we have gathered about PSL 2019 so far.

PSL 4 Draft and Tournament Dates

PSL 4 will start on 14th February – 17th March 2019, as per Pakistan Cricket Board, a total of 8 matches will be played in Pakistan. Like the last season, the final match will be held in the ‘City of Lights’ Karachi.

However, the number of matches and venue for the final match can be changed due to security measures the board and authorities involved might take for the safety of all players.

PSL 2019: 8 Matches to be Played in Karachi & Lahore!

PSL 2019 Franchises

The following are the PSL 4 franchises:

  • Islamabad United – Defending champions
  • Peshawar Zalmi
  • Karachi Kings
  • Quetta Gladiators
  • Multan Sultans
  • Lahore Qalandars

PSL 4 Draft 

The 2019 PSL 4 Player’s draft has been scheduled to take place in November with an expectedly higher turnout of foreign players this time around. Cricket giants including AB de Villers and Steve Smith are going to be a part of the tournament.

Draft Details:

  • Trading window begins on September 29, 2018
  • Up to 10 players can be retained before Draft
  • PSL squads of 16 players each
  • Three Platinum, three Diamond, three Gold, five Silver & two Emerging players.
  • PSL 4 Draft picks will be based on last season’s rankings

Player’s Draft Categories

The following is the division of the players and their respective categories:

Platinum Category Pakistan Players: Misbahul Haq, Faheem Ashraf, Shadab Khan, Shahid Afridi, Mohammad Aamir, Babar Azam, Fakhar Zaman, Shoaib Malik, Mohammad Irfan, Mohammad Hafeez, Kamran Akmal, Wahab Riaz, Hassan Ali and Sarfraz Ahmed.

Platinum Category Overseas Players: AB de Villiers, Steve Smith, Chris Lynn, Brendon McCullum, Colin Munro, Luke Ronchi, Dwayne Bravo, Sunil Narine, Kieron Pollard, Imran Tahir, Colin Ingram, Mitchell McClenaghan, Thisara Perera, Rashid Khan, and Shane Watson.

Diamond Category Players: Rumman Raees, Mohammad Sami, Asif Ali, Imad Wasim, Yasir Shah, Junaid Khan, Mohammad Nawaz, Usman Shinwari, Sohail Tanvir, Mohammad Nawaz and Asif Ali.

Gold Category Players: Ahmed Shehzad, Umar Akmal, Hussain Talat, Mohammad Rizwan, Khurram Manzoor, Mukhtar Ahmed, Zulfiqar Babar, Bilal Asif, Sohail Khan, Bilawal Bhatti, Aamir Yamin, Shaheen Shah Afridi, Umar Gul, Shoaib Maqsood, Shan Masood, Mohammad Asghar, Haris Sohail, Asad Shafiq, Rahat Ali, Anwar Ali, Umar Amin.

Silver Category Players: Amad Butt, Ifthikar Ahmed, Zafar Gohar, Sahibzada Farhan, Mohammad Hasan, Waqas Maqsood, Usama Mir, Mohammad Irfan Jr., Saifullah Bangash, Tabish Khan, Danish Aziz, Raza Hasan, Sohail Akhtar, Gulraiz Sadaf, Agha Salman, Salman Irshad, Imran Khan Jr., Mohammad Abbas, Kashif Bhatti, Saif Badar, Mohammad Irfan Khan, Umer Siddiq, Hammad Azam, Umaid Asif, Taimoor Sultan, Saad Nasim, Kushdil Shah, Khalid Usman, Rameez Raja Jr., Saad Ali, Mir Hamza, Hassan Khan, Saud Shakeel, and Faraz Ahmad Khan.

Emerging Players: Mohammad Husnain, Rohail Nazir, Hasan Mohsin, Mohammad Taha, Mushtaq Ahmed Kalhoro, Ghulam Mudassar, Abdullah Shafique, Sameen Gul, Ibtisam Sheikh, Mohammad Arif, Mohammad Junaid, and Mohammad Azam Khan.

As per the latest news, Pakistani player Ahmed Shehzad has been placed in the Gold Category. Previously, Shehzad was found positive for doping and was suspended from the game. Umar Akal was also in trouble for misconduct and was removed from Platinum, and has reportedly been placed in Gold.

 “Shehzad’s name has now been added to the PSL pool of players. He is placed in the Gold category. Ahmed played for Multan Sultans last year and is currently placed on their roster. Multan can retain, trade or release him back into the Draft pool,” said the board’s release on Thursday.

PSL 4: Three Pakistani Cities to Host the Matches!

Player Salaries

  • Platinum category: $140,000-230,000
  • Diamond category: $75,000-80,000
  • Gold category: $50,000-60,000
  • Silver category: $22,000-33,000
  • Emerging category: $10,000-12,000

Overseas players who feature in matches in Pakistan will be paid $10,000 per game they appear.

Note: This is a developing post, it will be updated as more information is shared.

Stay tuned to Brandsynario for more news and updates.

EBM Champions Every Child’s Equal Right to Happiness

EBM has championed initiatives for decades under its sustainability pillar, #NourishForEquity, with a focus on universal access to education.

Karachi, November 21, 2024: This World Children’s Day, English Biscuit Manufacturers (EBM) shared a heartwarming message from the nation’s favourite brand, Peek Freans Sooper. This campaign emphasizes the need for equality in the simple joys that brighten a child’s world.

Aligned with this year’s global theme, the initiative serves as a powerful reminder of the importance of fairness for children in all aspects of life, both big and small.

Shahzain Munir, Executive Director of EBM, shared a heartfelt message, stating, “Even the simplest acts can shape the lives of our children. This idea is encapsulated in the campaign message, ‘Aik Jaisee Bachpan Ki Seedhi Saadi Khushi.’ We must reflect on the unconscious biases that persist in our society.

On this World Children’s Day, we urge everyone to pledge their part in creating a world where no child is left behind and every small joy is shared equally.”

He passionately added, “We dream of a Pakistan where every child’s potential is realized and nurtured—a society that thrives on inclusivity and shared progress.”

EBM has championed initiatives for decades under its sustainability pillar, #NourishForEquity, with a focus on universal access to education, promoting systematic behavior change, advancing gender diversity, creating livelihood, ensuring financial inclusion for women, and empowering youth.

In collaboration with partners such as the Rashidabad Memorial Welfare Organisation for Rashida Butt Academy in Swabi, Green Crescent Trust, Development in Literacy, and The Citizen Foundation, EBM has launched impactful efforts like the “Anthem for Education” campaign to spotlight Pakistan’s alarming 26 million out-of-school children.

To date, EBM has supported the education of 35,000 children and remains steadfast in its mission to reach 100,000 children by 2030.

Let’s unite to make every child feel seen, valued, and loved. Today and every day, let’s put happiness first.

Knafeh Chocolate: Is it Even that Good?

Source: De Choco

A certain pistachio-stuffed, knafeh-crusted milk chocolate treat has taken the internet by storm this year, dominating social media feeds and making dessert enthusiasts work overtime. Known as the “Dubai Chocolate bar,” it’s a sensory delight: crunchy Knafeh phyllo dough encased in velvety milk chocolate and oozing a creamy pistachio spread. Its ASMR-worthy texture and irresistible drip have earned it millions of likes on TikTok and Instagram. But here’s the kicker—unless you’re in Dubai, your experience with this viral confection might not be the real deal.

The Origins of the Craze

The Dubai chocolate bar rose to fame in December 2023 when Dubai-based food influencer Maria Vehera posted a review that skyrocketed to over 80 million views on TikTok. The original is crafted by Fix Dessert Chocolatier, a boutique dessert brand founded in 2021 by entrepreneur Sarah Hamouda. Inspired by pregnancy cravings, Hamouda started experimenting with decadent chocolate textures, culminating in her now-famous pistachio-and-knafeh creation, aptly named “Can’t Get Knafeh of It.”

Now, Hyderabad has kunafa-filled chocolate bars - The Hindu
Source: Hidu

Available exclusively via Deliveroo in Dubai, Fix Dessert Chocolatier’s offerings have become the stuff of internet legend. However, the limited availability of this luxurious treat has created a fertile ground for scams and counterfeits.

Fake Dubai Chocolate: A Global Scam Epidemic

As the original confection gained popularity, knockoffs quickly flooded global markets. A slew of websites and online retailers began offering dubious versions of the Dubai chocolate bar, often with questionable payment methods and shady shipping policies. Some even go so far as to mimic the Fix branding, leading unwary buyers to believe they’re purchasing the authentic treat.

Fix Dessert Chocolatier addressed this issue directly on their Instagram, clarifying that they have no official website, authorised resellers, or physical stores. The real chocolate bar is only available in Dubai, and counterfeit sellers are often mishandling the product, leading to subpar taste and exorbitant prices.

Read more: How To Make The Famous Viral Knafeh Chocolate At Home

Making the Magic at Home

If you’re outside Dubai and unwilling to risk being duped, the best way to savour this viral sensation is to recreate it at home. Influencers and home chefs have taken to Instagram and YouTube with recipes designed to mimic the original. For an authentic flavour, don’t forget the tahini—a key ingredient that many copycat recipes miss.

Paid $59 for 200g chocolate. Guess the race? | Sam's Alfresco Coffee
Source: Sam’s Alfreco

A basic recipe might involve:

  1. Knafeh crust: Crisp phyllo dough baked to perfection.
  2. Pistachio filling: A creamy, nutty mixture, ideally enhanced with tahini.
  3. Chocolate coating: A smooth, high-quality milk chocolate shell.

The Global Appeal of Luxury Desserts

The Dubai chocolate bar highlights the power of social media to catapult niche, local creations into global fame. While its exclusivity fuels its mystique, it’s also a cautionary tale about navigating viral trends. Whether you make it at home or book a flight to Dubai for the real deal, this chocolate bar is proof of how one dessert can captivate the world.

For now, let the green-and-brown sensation remind us that sometimes the sweetest experiences come with a little detective work—and a lot of creativity.

Stay tuned to Brandsynario for the latest news and updates

Liam Payne’s Funeral: One Direction Reunites

Source: Yahoo

On November 20, 2024, One Direction reunited under tragic circumstances to bid farewell to their beloved bandmate, Liam Payne. For the first time since their last performance together in 2015, Harry Styles, Zayn Malik, Niall Horan, and Louis Tomlinson came together, not to perform but to grieve. Clad in black suits and sunglasses, they gathered alongside Liam’s family and friends in a solemn church service right outside London.

The reunion was bittersweet, marked by the weight of loss and the enduring bonds of friendship. Liam, who tragically passed away on October 16 following a fall from a hotel balcony in Buenos Aires, was just 31 years old. Toxicology reports later revealed substances in his system, and the incident led to arrests related to drug supply.

Read More: Three Charged After Liam Payne’s Death

The former bandmates’ public tributes paint a picture of a man who was more than just a pop star. Known affectionately as “Daddy Direction,” Liam was described as the glue that held the band together during their meteoric rise to fame.

One Direction bandmates reunite for Liam Payne's funeral
Source: Yahoo

A Shared Grief

In a heartfelt joint statement, the band expressed their devastation: “The memories we shared with him will be treasured forever. For now, our thoughts are with his family, his friends, and the fans who loved him alongside us.”

Their tributes were equally poignant. Louis Tomlinson, who worked closely with Liam on many One Direction hits, credited him as the band’s cornerstone. “Liam was the most vital part of One Direction. His perfect pitch, stage presence, and songwriting shaped us.”

Zayn Malik, who had a complex relationship with Liam, expressed regret over unspoken words. “I never got to thank you for supporting me when I needed it most. I lost a brother.”

Niall Horan reflected on their last encounter, recalling the bittersweet reality of saying goodbye for the final time. “I feel so fortunate to have hugged him that evening, never knowing it would be forever.”

Harry Styles highlighted Liam’s infectious energy and love for life. “Liam lived wide open, with his heart on his sleeve. The years we spent together are among the most cherished of my life.”

The Legacy of a Brother

Liam’s influence extended beyond his music. He supported his bandmates through their solo careers and always believed in the power of unity. Even in their grief, his former bandmates celebrated his legacy—an artist, a friend, a father, and a brother who left an indelible mark on those who knew him.

Liam Payne funeral: One Direction bandmates among the mourners at singer's funeral at St. Mary's Church in Amersham - ABC7 Chicago
Source: ABC7

Though the circumstances were heart-wrenching, One Direction’s reunion served as a reminder of the unbreakable bond they shared. As they laid Liam to rest, they also reaffirmed the enduring love and respect that will keep his memory alive.

Stay tuned to Brandsynario for the latest news and updates

Pakistan to Convert 30% Vehicles to Electric by 2030

Source: Daily Ashraf

Pakistan has revealed an ambitious plan to transform its transportation landscape, aiming to convert 30% of all vehicles to electric power by 2030. The initiative was announced by Privatization Minister Abdul Aleem Khan. It highlights the government’s commitment to combating air pollution and mitigating climate change effects.

The source of this transition is Pakistan’s New Energy Vehicle (NEV) policy. It outlines strategies to increase the adoption of electric vehicles (EVs) for both imported and locally manufactured cars. With hybrid vehicle sales already doubling in the past year, the nation is poised for a significant shift in its automotive sector.

Key Measures and Incentives

To encourage adoption, the government has rolled out several incentives under the NEV policy. Subsidies worth Rs50,000 for electric motorcycles and Rs200,000 for electric three-wheelers like rickshaws are among the highlights. Summing up to a total allocation of Rs4 billion. Financing options include a reduced policy rate of 15% and a 3% Karachi Interbank Offered Rate (KIBOR). Thus, making monthly instalments as low as Rs9,000, which could be offset by fuel savings.

Pakistan says 30% of its vehicles will be electric by 2030 | Arab News PK
Source: Arab News

A Credit Loss Guarantee program managed by the Finance Division further reduces risks for consumers and manufacturers alike. To encourage local production, duties on EV components are being reduced, paving the way for more affordable vehicles.

Read More: Tips To Buying Your First Classic Car

Boosting Infrastructure

Charging infrastructure is a critical focus, with standards for EV charging stations already drafted by the power ministry. Global EV leader BYD Group, which recently entered the Pakistani market, is partnering with local oil marketing companies to establish a network of 20 to 30 charging stations in its initial phase.

BYD, backed by Warren Buffett, has teamed up with Pakistan’s Mega Motors to introduce a range of fully assembled EVs. Other companies, such as Dewan Motors, are exploring assembly under completely knocked-down (CKD) licenses. This shift could reduce import costs and stimulate local manufacturing.

Electric vehicles will account for up to half of auto sales by 2030, says BYD Pakistan - Business & Economy - Aaj English TV
Source: Aaj News

Towards a Greener Future

The government’s efforts extend beyond vehicles. Free electric bikes or scooters will be distributed to high-achieving students, and a New Energy Fund is being established to support ongoing initiatives.

Pakistan’s EV strategy is a promising leap toward a sustainable future, offering economic and environmental benefits while aligning with global green energy targets. As the nation ramps up its efforts, the road to 2030 could mark a transformative era for Pakistan’s automotive industry and its fight against climate change.

Stay tuned to Brandsynario for the latest news and updates

Diljit Reacts to Telangana’s Ban on Kids and Alcohol Concerns

Diljit, in response, expressed his frustration with what he saw as an unfair censorship. At the concert, he voiced his displeasure.

Diljit Dosanjh is a name known for his high-energy performances and infectious music, enthralling audiences through his live concerts. Blending Punjabi beats with mainstream music, Diljit makes his shows worth the memory. However, there was a ruckus between Diljit and the Telangana government over an affair that was bringing him to the city for a performance, ahead of Hyderabad.

Government’s Concerns: Alcohol and Violent Lyrics

The Telangana government expressed concern over the music presented by Diljit, claiming that some of his lyrics promote alcoholism and aggressive behaviours, especially among the youth. The warning strictly prohibited bringing children onstage while he was performing. This was after assuming that some parts of the lyrics present in some of his songs could negatively influence young minds.

Read more: Branding Lessons from Diljit’s Dil-luminati Tour

Diljit’s Frustration: Censorship and Fairness

Diljit, in response, expressed his frustration with what he saw as unfair censorship. At the concert, he voiced his displeasure, saying, “When artists from other countries perform here, they are allowed to do whatever they want. But when someone from your own country sings, people get upset.

Watch here;

Some people can’t handle my success.” Diljit emphasised that his music was meant for entertainment and connection, not to promote negative behaviours. His fans, who continue to show immense support, believe his performances and lyrics reflect his journey and emotions, resonating with a wide audience.

A Clash of Perspectives

This incident highlights the ongoing debate between artistic freedom and societal responsibility. While the government’s concerns about the impact of certain content on young audiences are valid, artists like Diljit argue for the importance of artistic expression and cultural diversity.

It’s yet to be seen how that situation goes, but for now, Diljit’s faithful followers are even more excited to listen to his next performance because no controversy can dim the shine of his music career.

Stay tuned to Brandsynario for the latest news and updates.

VPN in Pakistan: Why Do We Need to Register?

no vpn access in pakistan

Recently Virtual Private Networks, famous by their acronym VPN, have become a hot topic in Pakistan. Our local government through the Pakistan Telecommunication Authority (PTA), is now asking users to register their VPNs. This move has sparked countless debates. Officials are arguing that unregistered VPN apps are often used for unethical or illegal activities. Whereas others have raised concerns about privacy and access to information.

VPN banned in Pakistan

Currently, the Council of Islamic Ideology (CII), a body that advises on Islamic principles, is weighing in on the issue. According to the CII Chairman, VPNs are frequently used to access content that is immoral, blasphemous, or harmful to national integrity. However, netizens are wondering why there is a need to control what is being viewed by them. He emphasised that unregistered VPNs make it difficult to trace users, which allows them to ignore restrictions and remain unknown.

Read more: https://www.brandsynario.com/only-registered-vpns-considered-islamically-valid-cii-states/

Why VPN Regulations Matters

The CII also pointed out that while VPNs have legitimate uses, those positive applications are rare in Pakistan. Instead, most users exploit VPN apps to access banned content and controversial materials. But beyond this, on a security front, the Interior Ministry is concerned about VPNs being exploited by terrorists. The officials have shared that VPN apps can be used to mask communications, facilitate illegal transactions, and access harmful content.

Due to these particular security risks, the ministry has requested PTA to block illegal VPN apps. They suggest that only the registered ones should function.

No blanket ban on VPNs without instructions from govt: PTA | Pakistan Today

VPN apps are commonly used worldwide to go through geo-restrictions and access blocked websites. However, in Pakistan, they’ve become a tool for viewing restricted platforms. Netizens argue that it is their right to access this content. The new push for registration needs to create a balance between allowing legitimate use and curbing harmful practices.

Registering VPNs could help improve accountability and prevent misuse, but it also raises questions about privacy and digital freedom. For now, the November 30 registration deadline highlights the government’s commitment to regulating this space. The discussion around VPN apps in Pakistan indicates how there is a growing need to create a balance between responsible internet use and personal freedoms.

Stay tuned to Brandsynario for more news and information.

Android 16 Rolls Out for Early Testers: What’s New?

Android 16
Android 16

Google has launched the first developer preview of Android 16, offering users a glimpse at the next-generation operating system. This initial update focuses on improving app capabilities such as photo sharing and medical data integration. The upgrade also promises a swifter release schedule to decrease delays for third-party Android devices receiving major updates. This announcement is part of Google’s new strategy to accelerate the adoption of Android 16 across all Android devices.

Focus on Expanding App Capabilities and Privacy

Android 16 introduces various new features, one of which is an improved and seamless way to share photos with apps. The built-in photo picker enables users to share specific photographs and videos without giving apps complete control over their devices or cloud storage. Additionally, Android 16 builds on Google’s Privacy Sandbox, which intends to replace the Android advertising ID and provide users with increased privacy. This change aims to provide customers more control over how their data is used, particularly for advertising and app interaction.

Android 16
Android 16

Health Connect App and Medical Data Integration

Moreover, Android 16 features the Health Connect app, which now supports APIs for managing medical records in FHIR (Fast Healthcare Interoperability Resources) format. This update will revolutionise the way medical records and health data are shared between apps and devices, providing capabilities comparable to Apple Health on iPhones. According to Google, this new feature allows apps to read and edit medical records, but only with explicit user authorisation, highlighting user control over their personal information. With the addition of this capability, fitness trackers and other health devices may now interact easily with medical apps, resulting in more effective data sharing and management.

Read more: https://www.brandsynario.com/google-confirms-early-android-16-launch-all-you-need-to-know/

Faster Release Schedule for Android 16

Google has changed its release schedule to improve the upgrade experience for Android users. Devices released in 2025 will skip the delays typical with major Android updates, resulting in a faster implementation of Android 16. This new strategy intends to make the update process more efficient for both manufacturers and users, ultimately resulting in a smoother and faster distribution of new features.

Google has also provided a detailed timeline for the launch of Android 16. The first public beta release is planned for January 2025, with general availability expected in April 2025 or later, most likely around the company’s annual I/O event. Google is likely to demonstrate other Android 16 features and make additional product announcements at the I/O 2025 event, assuring a successful launch.

Stay tuned to Brandsynario for the latest news and updates

Lady Gaga and Post Malone to Headline Coachella 2025

lady gaga at coachella festival

Coachella has a history of being one of the most iconic music festivals in the world. It is set to return in 2025 with a star-studded stellar lineup that everyone is going crazy for. Coachella is known for its mix of global music sensations and cutting-edge performances. It is the only event transforming the California desert into a haven for music lovers, fashion enthusiasts, and celebrities. This year singer-celebrities Lady Gaga and Post Malone will take centre stage. They promise to take over and leave you with unforgettable memories.

As always, this festival will span two weekends. The first weekend will be April 11-13 and later, 18-20. The venue will be the Empire Polo Club in Indio, California. This year the line-up has been revealed earlier than it usually is. Coachella has once again brought together a seamless blend of chart-topping artists and some iconic performers.

Lady Gaga Takes Over Coachella On Night One

One of the biggest names in the music industry Lady Gaga is a pop icon. She will headline the first night of both weekends with electrifying performances and powerful vocals. Lady Gaga’s setlist comprises her greatest hits and new surprises her fans are anticipating. Joining her are some other big names like FKA twigs, and Missy Elliot. However, this is not the first time the Coachella stage has welcomed Gaga. She last headlined Coachella in 2017, and fans are eagerly waiting for her to return to the desert stage again.

Post Malone will Closes Coachella with Style

Known for soulful rap, Post Malone is yet another big name among music lovers. Post Malone will be closing the festival on night three. He will be joined by some other iconic performers such as Megan Thee Stallion, Ty Dolla $ign, and Zedd. Post Malone is the perfect choice for this moment as his laid-back charm and chart-topping hits will leave an unforgettable impression. Malone too will be returning to the stage having a memorable performance in his portfolio already. He did a surprise appearance in 2018 along Bad Bunny and this is yet another milestone in his career.

lady gaga performs at coachellaPost Malone will headline Coachella 2025 according to reports

But Coachella is more than just about famous singers. It’s an experience. Other artists are there to execute exactly that. Coachella promises some amazing performers like South Africa’s Tyla, electronic pioneers Kraftwerk, and Brazil’s Anitta. Moreover, special guest Travis Scott will be designing the desert, adding an artistic dimension to the event. The festival continues its tradition of blending diverse genres and celebrating global talent.

Coachella is dedicated to returning better each year. The 2025 version promises to be a cultural phenomenon bringing together iconic legends of the music industry with recent sensations. Whether you’re there for the music, the art, or the experience, Coachella remains the ultimate festival destination.

Stay tuned to Brandsynario for more news and information.

Bluesky Reaches 20 Million Users, Triples Growth in Three Months

Bluesky
Bluesky

The decentralised social media platform Bluesky has reached 20 million users, exhibiting a significant achievement in its recent growth. Having 15 million users less than a week ago, the app’s clientele has now nearly tripled in three months.

Bluesky Tops App Store Rankings

Bluesky’s rising appeal is reflected in its position at the top of the app store rankings. It has been the top non-gaming app on Google Play for four consecutive days. Furthermore, it has been the number one app on Apple’s App Store for days straight.

Bluesky and Threads: A Comparison of Growth

Bluesky has observed a substantial increase in users, with registering days where it gained up to one million new users in just 24 hours. Whereas Meta’s Threads app, which reached 275 million monthly active users earlier this month, has noted a similar daily sign-up rate for nearly three months, according to the head of Instagram Adam Mosseri. Despite this significant climb, Bluesky is still significantly smaller than platforms such as Threads and X.

User Discontent with X Fuels Bluesky’s Rise

Dissatisfaction with X, formerly Twitter, can be associated in part with Bluesky’s user growth. On November 7, Bluesky observed a significant increase in traffic, particularly after the U.S. presidential election, as users searched for alternatives to X.

Read more; https://www.brandsynario.com/is-bluesky-the-alternative-to-x/

Bluesky’s Commitment to Privacy and Ad-Free Experience

Factors such as focus on privacy and user-friendly policies have also contributed to Bluesky’s popularity. Bluesky, unlike X, has pledged to not use user content to train AI models. Furthermore, the app aims to remain free of pestering advertisements as stated by CEO Jay Graber, setting it apart from other platforms.

As Bluesky expands, its unique policies and decentralised nature help it establish a distinct niche in the social media landscape, attracting users seeking alternatives to mainstream platforms.

Stay tuned to Brandsynario for the latest news and updates.

Only Registered VPNs Considered Islamically Valid, CII States

VPNs, or Virtual Private Networks, are widely used to maintain online privacy and obtain access to prohibited websites.
VPNs, or Virtual Private Networks, are widely used to maintain online privacy and obtain access to prohibited websites.

Dr Raghib Naeemi, chairman of the Council of Islamic Ideology, highlighted the importance of using social media wisely. He announced that the council had reviewed and approved earlier recommendations on social media use. At a press conference following a council meeting on Wednesday. The members further acknowledged the need to encourage ethical and favourable online interactions.

VPNs and Their Role in Online Privacy

Virtual Private Networks or VPNs, are widely used to maintain online privacy and obtain access to prohibited websites. These technologies facilitate users to mask their IP addresses and secure their internet connections, allowing them to browse the internet anonymously and evade geographical limitations.

Read more; https://www.brandsynario.com/paksitanis-are-using-vpns-for-all-the-right-reasons/

CII’s Stance on VPN Use from an Islamic Point of View

The chairman of the Council of Islamic Ideology declared that some of the ‘un-Islamic’ uses of VPNs include making statements against national security and engaging in character assassination. Dr Naeemi further added that if there are attempts to gain access to indecent or immoral sites, or incidents of religious blasphemy are being spread through it. This would make using it un-Islamic and against Sharia.

Dr Naeem on VPN Use

Appropriate VPN Uses: Promoting Education and Positivity

However, Dr Naeemi continued, that VPNs can be used constructively and positively. He mentioned that if VPNs are being used for educational purposes, as a means of communication, or to convey positive messages, then there is no harm in using them. He further added that if the VPN is registered, and is being used positively, then it is well within Islamic frameworks.

VPN usage has been boosted in Pakistan especially to access sites like X, previously known as Twitter, which has been banned since February. Now, VPNs have become a useful tool for accessing blocked and restricted websites, allowing users to evade internet restrictions and continue their online browsing.

Stay tuned to Brandsynario for more news and updates.

5 Lessons To Learn From Gen Z

gen z work life balance

It is no secret that the heavily digitalised generation, Gen Z, is revolutionising the way everything works. They have quickly become known for their fresh approach to balancing personal and work life. Unlike the older generations before them, they prioritise mental health, flexibility, and efficiency. Moreover, they have unique insights on achieving a better work-life balance. Here are five valuable lessons you can steal from them to improve your balance between work and life.

1. Gen Z Prioritises Mental Health

Gen Z has begun to put a great emphasis on the importance of mental health. This has reached the extent that companies are beginning to allow extra days off for mental health. For Gen Z, mental health is non-negotiable. This generation has truly normalised seeking help when needed and has removed the shameful stigma around it. From therapy to mindfulness practices, they preach reducing stress and burnout. If you wish to learn from them, make mental health a priority. Start by incorporating small self-care habits into your daily routine, such as journaling, meditation, or simply taking breaks when you feel overwhelmed.

2. Gen Z Teaches Embracing Flexibility

Gen Z is an advocate for flexible work environments, as they find it the most productive. They value autonomy over rigid office hours. Remote work and flexible schedules allow them to manage their personal lives while remaining productive. If your job permits, explore the possibility of working remotely or shifting to a more flexible schedule. This freedom can allow you to balance work with personal commitments more easily.

gen z work-life balance

3. Gen Z Sets Up Boundaries

One of the key lessons to take away is setting up boundaries and not letting anyone cross them. The new generation is known to turn off work emails and messages after hours and take real time off to recharge. Setting boundaries between work and personal life is crucial for maintaining a healthy balance. If you can define your work hours and stick to them, it will help you ensure that personal time remains uninterrupted.

Read more: https://www.brandsynario.com/marketing-to-gen-z-what-do-they-want-to-see/

4. Gen Z Uses Technology to their Advantage

Gen Z is a heavily digitalised generation. They have mastered the use of technology to streamline tasks and maximise productivity. From productivity apps to communication tools, they use tech to reduce time spent on menial tasks and improve efficiency. If you wish to make things easier for yourself, incorporate tools that help you stay organised and focused. These can be time-blocking apps, reminders, or task managers, to ensure you’re working smarter, not harder.

Gen Z, Gen Alpha, and Gen AI: Meet the New Workforce

5. Gen Z has Passion Projects

Side hustles or passion projects are always being pursued when it comes to Gen Z. Whether it’s a creative one or an entrepreneurial venture, Gen Z highlights the importance of working on things they are passionate about. Ones that excite them. Learn to invest time in personal endeavours that excite you outside your regular job. It may help you stay motivated and foster creativity.

By adopting these lessons from Gen Z you can create a more fulfilling work-life balance. Start today and begin to focus on your mental health, flexibility of hours, setting up boundaries, working smarter, and begin your passion project!

Stay tuned to Brandsynario for more news and information.

 

 

‘They Look Like Mummies’: Salman Butt Criticises Pakistan Players’ Fitness

why-was-salman-butt-removed-from-his-role-as-consultant

Fitness has always been a hot topic in Pakistan cricket, and this time, former captain Salman Butt isn’t holding back. Commenting on the ongoing fitness issues surrounding Fakhar Zaman, Butt took the opportunity to highlight a glaring problem—Pakistan players’ lack of strength training. And his analogy? Players resembling “mummies” wrapped in tape.

Fakhar Zaman’s Struggles

Fakhar Zaman, once a mainstay at the top of Pakistan’s batting order, has found himself out of the national setup due to a persistent knee injury. He was excluded from the 2024-25 central contracts and missed out on tours to Australia and Zimbabwe.

Interim head coach Aaqib Javed, speaking to the media in Lahore, called Fakhar a “match-winner” and reassured fans of his eventual return.

Read More: What Is Babar Azam’s Future In Pakistan’s T20I Team?

“Fakhar Zaman is a match-winner. He’s been facing some fitness issues, but the selection committee will reconsider him once he regains fitness,” said Aaqib.

While Aaqib’s words were full of optimism, Salman Butt chose a more critical route. Speaking on his YouTube channel, Butt dissected not just Fakhar’s situation but the overall fitness culture within the team.

fakhar zaman

Salman Butt’s Bold Critique

Butt didn’t mince words when addressing what he sees as a lack of proper strength training among Pakistan players.

“Yes, Aaqib Javed talked about Fakhar Zaman. We all know about his knee injury, but with age, Fakhar needs to work on his strength. And honestly, every single one of our players needs to do strength training. It’s essential for staying fit as they grow older,” he remarked.

The former captain pointed out that fitness is not just about endurance or cardio. “Just running isn’t enough to build resilience. Whether it’s Fakhar or any other player, strength training is a must. It’s as simple as that.”

mohammad-rizwan-led-pakistan-eye-australia-t20i-series-win

“They Look Like Mummies”

One of Butt’s standout remarks was his comparison of players to “Egyptian mummies” due to their excessive use of athletic tape.

“I look at these players, and I’m amazed—there’s tape on their knees, tape on their legs. They look less like athletes and more like mummies from the movies, wrapped in so many tapes,” he said.

Read More: PSL Franchises Urge PCB for Clarity Amid Clash With IPL

This analogy, though amusing, underscores a serious issue. Butt emphasized that relying on external supports like tape can only do so much. Building muscle strength, on the other hand, offers long-term protection and enhances performance.

“Instead of wrapping your bones with tape, wrap them with muscle. Don’t fear gaining muscle weight. Muscle protects your bones, and it enhances agility, speed, and explosive strength,” Butt advised.

Stay tuned to Brandsynario for the latest news and updates.

BankIslami Celebrates Women Entrepreneurship Day along with State Bank of Pakistan (SBP)

BankIslami has disbursed Mashal Business Finance, a low-cost financing facility under the SBP Islamic Refinance and Credit Guarantee Scheme.

Karachi, November 21, 2024: BankIslami, a leading Islamic bank in Pakistan, recently celebrated Women Entrepreneurship Day at its branches across the country along with the State Bank of Pakistan. The celebrations were marked by the strong presence of senior women officials from the apex bank, many of whom commended the BankIslami on its initiative for the promotion of women’s financial inclusion.

Committed to gender diversity, inclusivity, and ethical banking practices, BankIslami positions itself as a bank for the people, offering riba-free financial solutions that align with the values and beliefs of a diverse clientele, belonging to all walks of life. BankIslami’s vision of ‘Saving humanity from Riba’ highlights a commitment to making banking inclusive and accessible to all, regardless of background or financial status.

BankIslami supports the State Bank of Pakistan for its initiatives for Women Entrepreneurship Day, which encompass a series of activities designed to mentor, inspire, and support women entrepreneurs, as well as enhance their access to finance and celebrate their achievements.

On its part, BankIslami has disbursed Mashal Business Finance, a low-cost financing facility under the SBP Islamic Refinance and Credit Guarantee Scheme for Women Entrepreneurs (IRCGS-WE) to new-to-bank women entrepreneurs, helping them run and grow their businesses, under the SBP’s EmpowerHER Finance Campaign since July 1st, 2024.

Speaking at the occasion in one of the branches of BankIslami in Karachi, Ms. Sara Sajjad, Deputy Chief Manager, Financial Inclusion Division, SBP Banking Services Corporation, stated: “Bank Islami’s zeal to promote Female Entrepreneurship is evident from their highly effective sessions, attended by a diverse audience from various walks of life. I hope that these efforts will play a part in further strengthening female entrepreneurship, large and small.”

Highlighting the struggles of women entrepreneurs, Ms. Ayesha Ashraf Jangda, Senior Manager, Women Financial Services Department, BankIslami, said: “One of the reasons women entrepreneurs are unable to scale up their business and make them sustainable is due to lack of awareness of subsidized financing facilities and Islamic banking solutions tailored for them. By celebrating Women Entrepreneurship Day, we aim to highlight the financing available to Women Business owners, support the women entrepreneurial ecosystem and facilitate the economic growth of Pakistan.”

Moreover, the Bank recently signed a Technical Assistance Agreement with Asian Development Bank-Women’s Finance Exchange (gWFX) for piloting an alternative credit scoring technology solution selected from the ADB-WFX’s technology innovation challenge. It will assist BankIslami to obtain a broader view on the creditworthiness of the women entrepreneurs and women-owned small and medium enterprises (WSMEs) financing applicants in a more effective manner.

PSL Franchises Urge PCB for Clarity Amid Clash With IPL

psl-2025-franchises-left-hanging-revenue-share-still-pending-pcb-ipl

The Pakistan Super League (PSL) is gearing up for its milestone 10th season, but the road ahead isn’t without bumps. With the Pakistan Cricket Board (PCB) under pressure and the Indian Premier League (IPL) expected to overlap due to the ICC Champions Trophy in February and March, PSL team owners are calling for clarity and swift action.

The Letter That Started the Buzz

In a rare show of unity, PSL franchise owners sent a joint letter to newly-appointed PSL head Salman Naseer, congratulating him on his role. But it wasn’t just a pat on the back—it was a call to action. They expressed optimism about Naseer’s leadership and offered their commitment to resolving longstanding issues plaguing the league.

Read More: Why ICC Champions Trophy 2025 Schedule Is Still Under Wraps?

Among their concerns is the potential player availability crisis. Recent whispers from the England and Wales Cricket Board (ECB) suggest that they may restrict their players from participating in other leagues, excluding the IPL, during England’s domestic season. This could put a dent in PSL 10’s player pool and affect the tournament’s quality.

The IPL and PSL Clash

Adding to the PSL’s woes is its anticipated clash with the IPL, a behemoth in the cricketing world. With the Champions Trophy taking up its usual February-March slot, PSL is forced to rethink its schedule. This overlap with the IPL poses a challenge, as the two leagues might compete for both players and viewership.

To make matters more complex, the IPL auction is just around the corner, set to take place in Saudi Arabia. Players’ lists have already been released, and some PSL teams may lose out on signing marquee players due to this timing conflict.

psl-franchise-request-separate-board-from-pcb

What the Owners Want?

The franchise owners want answers—and soon. They’ve urged Naseer to engage with the ECB and other cricket boards to ensure international player participation isn’t compromised. Additionally, they’ve reminded the PCB of its past promises to establish the PSL as a separate entity, independent of the national board’s administrative setup.

This step, they argue, could give the PSL more autonomy to make strategic decisions, compete on a global level, and attract better sponsorship and talent. Despite the challenges, there’s a sense of optimism.

Read More: Is Sahibzada Farhan Ready for International Cricket?

Salman Naseer’s appointment is seen as a positive step. Owners believe his leadership could usher in much-needed reforms and restore the league’s reputation as one of the top T20 tournaments in the world.

It’s clear that the PSL is at a crossroads. The league’s 10th season should be a celebration of its journey so far, but unresolved issues threaten to overshadow the milestone.

Stay tuned to Brandsynario for the latest news and updates.

What Is Babar Azam’s Future In Pakistan’s T20I Team?

who-will-decide-babar-azam-future-as-pakistan-captain

Babar Azam, Pakistan’s star batter, has been the center of attention—and not in a good way. After a forgettable performance in the T20I series against Australia, where he managed only 47 runs at an average of 15.66, questions about his place in the T20I squad began swirling.

Adding fuel to the fire, former cricketer Basit Ali boldly claimed that Babar’s T20I career might be over, especially with Aqib Javed now at the helm as Pakistan’s white-ball head coach. But Aqib had other ideas.

Read More: Why ICC Champions Trophy 2025 Schedule Is Still Under Wraps?

The Claim That Sparked Debate

Basit Ali didn’t hold back during a local TV program. He predicted that the third T20I against Australia would be Babar’s last in the format under Aqib’s watch. He even questioned Babar’s contributions in T20Is, saying, “What kind of batsman gets dismissed before the eighth over?”

babar-azam-under-fire-after-pakistan-loss-to-usa

While some might view Basit’s comments as harsh, they reflect a sentiment shared by a section of fans who feel Babar hasn’t been delivering in T20Is like he used to. But is it fair to write off a player of Babar’s caliber after just one bad series?

Aqib Javed’s Perspective

Addressing the media on Wednesday, Aqib Javed tackled the swirling rumors head-on. He dismissed Basit’s claim and defended Babar’s role in the team. Aqib highlighted Babar’s consistent performances over the years, emphasizing his value to Pakistan cricket.

“Senior players like Babar and Rizwan have a value. They performed over the years for Pakistan. Every person has its own opinion, but our focus is not to target any individual,” Aqib said.

Aqib also stressed that coaching isn’t about personal preferences or targeting players. Instead, it’s about improving the overall state of Pakistan cricket.

“When you become a coach or a selector, it’s not about individual [preference]. Your goal is to improve Pakistan cricket,” he added.

Read More: Is Sahibzada Farhan Ready for International Cricket?

Aqib’s comments seem to reflect a broader vision. He wants to focus on team performance and development, rather than singling out players. He pointed to the recent ODI series wins, saying that victories like these are wins for Pakistan cricket, not just individual players.

This approach might be exactly what Pakistan cricket needs—an environment where players are supported, not undermined, during tough times.

The debate over Babar’s place in the T20I squad will likely continue, especially if his form doesn’t improve. But for now, Aqib Javed’s words should offer some reassurance to Babar and his fans. The star batter isn’t going anywhere, at least not yet.

Stay tuned to Brandsynario for the latest news and updates.

Children’s Day with Impactful Campaigns by Pakistani Brands

childrens day campaigns

Children’s Day is a time to honour childhood and advocate for children’s rights worldwide. In Pakistan, several brands have taken this opportunity to shed light on critical issues affecting children through powerful ad campaigns. These companies have risen to the challenge and have used their platforms to speak up about important social issues that impact the livelihood of young children every day. Through these campaigns, these companies aim to foster awareness and hope. Here are the top campaigns that made a lasting impression this Children’s Day.

Read More: World Children’s Day 2024: For Every Child, Every Right

  1. Bisconni and Maidan: Shining a Light on Child Labour

Bisconni’s latest ad, in collaboration with Maidan, delivers a vital message about the harsh realities faced by over 3.3 million children in Pakistan trapped in child labour. Burdened with responsibilities beyond their years, these children still nurture dreams of a better tomorrow. Instead of comfort and education, they are forced to work in the scorching heat. The campaign not only highlights this heartbreaking truth. However, it inspires action toward building a future where every child can pursue their aspirations. By addressing such a sensitive topic with empathy and hope, Bisconni’s initiative encourages us to think and work towards a brighter reality for young souls.

2. EBM x Peek Freans Sooper: Advocating Equal Childhoods

This ad highlights the subtle yet pervasive gender biases within households. It shares the story of a house where sons often receive more care, attention, and privileges than daughters. Through a touching portrayal of siblings, the campaign shows the importance of equal love and opportunities for all children. Regardless of gender! EBM and Peek Freans Sooper mirror the norms that many families portray and spark an important thought about equality. They invoke the idea of fairness and equality in nurturing children. Their campaign is a heartfelt reminder that change starts from within. Moreover, it teaches that for a more inclusive society, there needs to be inclusive households.

3. PSO’s Iqbal Day Ad: Lab Pe Aati Hai Dua 

PSO celebrates Children’s Day with an emotional ad featuring children singing “Lab Pe Aati Hai Dua.” This is a classic poem by Allama Iqbal. This campaign aimed to show the innocence and aspirations of young children. Meanwhile reflecting on the ideals of hope, education, and unity. This touching recitation of an iconic poem by children adds a layer of depth, linking Iqbal’s vision to the dreams of Pakistan’s youth. It’s a tribute to the potential of children to shape a better society when they are showered with care, affection, and opportunities.

 

These campaigns remind us that Children’s Day is more than just a celebration. It’s an annual reminder of the issues prevalent in today’s society. It’s a wake-up call that encourages reflection and reconsideration of the existing norms within us mirrored by many families.

Stay tuned to Brandsynario for more news and information.

 

Why Junaid Khan’s Songs Resonate Deeply with Fans

Junaid Khan opened up about his early days in music. He recalled jamming with university friends and not even knowing.

Junaid Khan, the soulful voice, has created his niche in Pakistani music and won people’s hearts with sensitive renderings of songs that surely touch the listener’s heart in the right place. From most unlikely places, the lad began his journey to emerge as one of the most beloved voices in Pakistan’s music sector.

A Humble Beginning in Music

In a recent podcast with Frieha Altaf, Junaid Khan opened up about his early days in music. He recalled jamming with university friends and not even knowing how huge he was going to be in terms of music. It wasn’t until one of his tenants, who hailed from Italy, introduced him to Western music influences that Junaid started exploring his vocal abilities.

Watch here:

Despite their personal doubts, the positive response of their neighbours and friends motivated him to seriously practice music. Thus, while in his home’s garage in Defence, his singing career just started blooming.

Inspired by Rock and Iconic Performance

Junaid was also deeply inspired by underground gigs and rock festivals in Pakistan. He remembers fondly the Alhamra Open Air Theater, a place where he witnessed the power of live performances. Watching legends like Junoon on stage leaves an indelible imprint on his mind, as he realised that music expressed emotions within one’s life.

Read more: Junaid Khan & Mansha Pasha Trigger Pakistanis At Bridal Couture Week

Connecting with Fans Through Emotion

Junaid says, over time, his music connected people beyond mere entertainment. He shared instances where people approached him to narrate stories of how his songs helped them through breakups or motivated people to move on from tough situations.

The emotional connection that his songs create with his audience has become the hallmark of his music career. Junaid Khan’s songs continue to echo with the listeners because they are not just mere lyrics; they are melodies with heartfelt expressions of experiences we go through.

Stay tuned to Brandsynario for more news and updates.

Winter Clothing Trends For Desi Fashion

desi fashion trends for winter

Winter in Pakistan isn’t just about staying warm; it welcomes the wedding season, barbecues, and peanuts. It’s a time for showcasing the finest in desi fashion. This season, traditional wear meets contemporary trends. This winter is about creating outfits combining comfort, style, and cultural pride. As wedding and their follow-up functions approach us, here are some clothing trends for this chilly season.

Read More: Top 5 Winter Trends For 2024

1. Statement Shawls

Shawls are a winter must-have in Pakistan. They’re perfect for almost every occasion, for a dawat at home or going out with family. This year, bold and intricate designs are stealing the spotlight. Pashmina, Kashmiri, and velvet shawls with detailed embroidery or vibrant prints are a massive hit. Luxurious prints featuring intricate art and work are available in all stores. Shawls are not just for warmth but also serve as statement pieces. Pair them with simple outfits for an effortlessly chic look.

2. Everything Velvet This Winter

Velvet is making a return this winter. All velvet ensembles such as rich velvet kurtas, lehengas, and even sarees dominate this winter’s festive and formal wear. Currently, in the Pakistani fashion industry, famous designers are incorporating jewel tones like emerald green, deep maroon, and royal blue into their collections. This gives a look of grandeur and luxury to velvet.

3. Layered Kurtas and Co-Ords

Layering is key for winter if you wish to stay warm. Long kurtas paired with straight pants or palazzos in wool or khaddar fabrics look stylish but are also functional. Co-ord sets are the biggest trend this year, with embroidered two-piece suits that offer a modern twist. These pieces are versatile and perfect for casual outings or semi-formal gatherings. Even when you’ve invited some people over!Beech Tree Pakistani Winter Shirts Kurtis Coord Sets 2024-2025

4. Handwoven Khaddar This Winter

In Pakistan, khaddar is a timeless fabric for winter. This year particularly it’s all about bright prints and earthy tones. Handwoven khaddar kurtas and dupattas give a warm embrace shielding you from the chilly winter winds. Meanwhile offering a rustic charm. Designers are enhancing these looks with mirror work and shiny embellishments, making them ideal for daytime events.

handwoven khadar desi fashion in winters

Winter in Pakistan celebrates the traditions and cultural clothes beautifully by blending them with modern, contemporary styles. They’re comfortable and provide warmth, but they also keep you looking chic.

Stay tuned to Brandsynario for more news and information.

‘Rust’ to Premiere After Three Years on-set Shooting

Source: RTE

Three years after the tragic on-set shooting that claimed the life of cinematographer Halyna Hutchins, Rust is set to make its world premiere at the Camerimage Film Festival in Torun, Poland. The event honours cinematography and aims to celebrate Hutchins’ legacy, though the premiere has reignited controversy surrounding the incident and its aftermath.

The Tragedy and Its Fallout

In October 2021, Halyna Hutchins, a rising star in Hollywood cinematography, was fatally shot during a rehearsal on the New Mexico set of Rust. Alec Baldwin, who was holding the revolver at the time, has faced public and legal scrutiny, with allegations of violating gun safety protocols.

Rust' to premiere three years after on-set shooting
Source: RTE

The incident also wounded director Joel Souza, who will introduce the film at Camerimage. Souza and Baldwin had co-developed Rust, a story inspired by a real-life case of a young boy sentenced to hang in the Old West.

The film’s armourer, Hannah Gutierrez-Reed, was convicted of involuntary manslaughter for loading the weapon with a live round and sentenced to 18 months in prison. Baldwin’s trial collapsed earlier this year due to withheld evidence, including critical ballistics reports.

Read More: The 7 Best Movies and TV Shows to Watch This Weekend

Halyna Hutchins’ Legacy

Hutchins, originally from Ukraine, had a meteoric rise in Hollywood after studying at the prestigious AFI Conservatory in Los Angeles. Known for her innovative work, she was named a rising star by American Cinematographer in 2019.

The Camerimage Film Festival described the screening as a tribute to Hutchins’ vision and legacy, fulfilling her dream of showcasing Rust at the event. However, her family remains deeply critical of Baldwin, with her mother, Olga Solovey, stating, “There is still no justice for my daughter.”

A Controversial Premiere

While the film’s completion in Montana and its upcoming debut aim to honour Hutchins, they have also stirred unresolved emotions. Critics argue that the tragedy and subsequent fallout reflect larger industry issues. Revised firearm safety guidelines were introduced last winter, marking the first significant changes in 20 years, emphasising that only professional armourers can handle weapons on set.

Alec Baldwin's 'Rust' to debut three years after on-set death
Source: CNBC

Moving Forward Amid Controversy

Rust’s premiere represents both a tribute and a reminder of the tragic cost of neglecting safety. As the film world remembers Halyna Hutchins, her legacy calls for stricter adherence to safety protocols, ensuring no such tragedy mars the industry again.

Stay tuned to Brandsynario for the latest news and updates

Google’s Gemini Chatbot Now has Memory Feature

Source: GoTech

Google has introduced a groundbreaking memory feature to its Gemini AI chatbot. It promises a tailored, smarter, and more efficient user experience. Available exclusively through the Google One AI Premium Plan, this feature allows Gemini to remember personal preferences, work habits, and other important details, making interactions more seamless and productive.

How Gemini’s Memory Works

Imagine never having to remind your AI assistant about your favourite coffee order, your preferred writing style, or the types of projects you work on. Gemini’s memory feature makes this possible. Users can save key information through a simple conversation or manage it on the “Saved Info” page. Details can be viewed, edited, or deleted at any time.

Google's Gemini wants to get to know the real you
Source: Yahoo

What sets Gemini apart is its transparency. The AI notifies you whenever it uses saved information, ensuring you remain in control. Whether you’re a student, a developer, or a multitasking professional. This feature allows you to shape the AI into a tool that fits your needs, enhancing productivity without compromising privacy.

Read More: Google Pixel 9 Pro vs iPhone 16 Pro: Price

A Game-Changer for Personalisation

By remembering key details, Gemini adapts to individual users. This eliminates the frustration of repeatedly re-explaining preferences, creating a smoother workflow. For instance, a writer could teach Gemini their preferred tone and style, while a project manager could save organisational preferences to streamline collaboration.

The feature isn’t just about convenience—it’s about transforming Gemini into a personal assistant that learns and improves with every interaction. It’s particularly useful for creatives, students, or anyone juggling multiple tasks, offering relevant responses and tailored suggestions that save time.

Gemini’s memory feature also emphasises data security. With the ability to manage and delete saved details anytime, users remain in control of their information. The transparency in how data is used ensures that while Gemini gets smarter, your privacy isn’t compromised.

Google's Gemini chatbot now has memory | TechCrunch
Source: Tech Crunch

Available Now

The memory feature is currently offered in English for Gemini Advanced users subscribed to the Google One AI Premium Plan. This update signifies a major leap in AI functionality, making Gemini a tool that not only works for you but truly understands you.

For anyone seeking a more personalised and efficient AI experience. Gemini’s memory update is the upgrade you’ve been waiting for—an AI that adapts to your needs and grows with you.

Stay tuned to Brandsynario for the latest news and updates