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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
-
Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.
    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.
    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Pakistan and Egypt Join Hands to Eliminate Hepatitis C

By
Yousuf Yaseen
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Pakistan and Egypt Join Hands to Eliminate Hepatitis C

Pakistan and Egypt join hands to enhance their cooperation in the health sector, especially to eliminate Hepatitis C. This decision was made during a high-level meeting between Federal Health Minister Mustafa Kamal and the Egyptian Ambassador.

The Ministry of Health released a statement saying that both sides talked about technical collaboration and efforts to improve medical services in Pakistan. A team of Egyptian health experts will soon visit Pakistan to support its efforts in fighting Hepatitis C.

Health Minister Mustafa Kamal appreciated Egypt’s strong results in controlling Hepatitis C. He informed the ambassador about the work being done under the Prime Minister’s Hepatitis C Elimination Program.

“The Egyptian model of tackling Hepatitis C is commendable,” Kamal said. “We are committed to benefiting from Egypt’s experience in this area and look forward to practical collaboration.”

The Egyptian ambassador praised Pakistan’s step to follow parts of Egypt’s strategy. He confirmed that Egypt will help Pakistan with technical assistance, training programs, and awareness campaigns.

He also said a team of experts from Egypt will soon arrive in Pakistan to start working on joint health strategies.

Read More: Violence Erupts at JPMC ICU after Patient’s Death

Minister Kamal welcomed this decision. He said Pakistan would make the most of the expertise and experience of the visiting team to improve public health practices.

This cooperation is an important move in Pakistan’s goal to reduce viral infections and strengthen its healthcare system.

The partnership also reflects a rising trend of health diplomacy in the region. Countries are now more open to sharing knowledge, tools and successful models to solve common health problems.

Stay tuned to Brandsynario for the latest news and updates.

American Supreme Court Holds on Trump’s Restriction on Birthright Citizenship: What will Happen Next?

By
Areeb Asif
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American Supreme Court holds on Trump’s Restriction on Birthright Citizenship
American Supreme Court holds on Trump’s Restriction on Birthright Citizenship

The Supreme Court’s has decided to pause the enforcement of Donald Trump’s controversial executive order after his order of restriction on birthright citizenship. As this is not just a legal move — it’s a moment of reckoning for the soul of the Constitution. At stake is the 14th Amendment, a cornerstone of American identity. But today the question is: Is it the same amendment that we know about since a century. Does the rule “if you’re born here, you belong here” holds any value anymore?

Trump’s Challenge to a Core American Principle

Trump’s January 2025 executive order was bold, blunt and as expected. It declared that children born in the U.S. to undocumented immigrants or temporary visa holders would no longer receive automatic citizenship. The rationale? That “subject to the jurisdiction thereof” in the 14th Amendment doesn’t include everyone born on U.S. soil.

Read More: How do Tariffs Work, and How They Affect the Global Economy

The administration claims this is about fixing a broken immigration system. But critics — and there are many, from civil rights groups to constitutional scholars — see it as a cynical move designed to reshape the very fabric of who gets to be called American. And they’re right to be concerned. This is not a debate over policy: it’s a battle over national identity.

Trump’s Challenge to a Core American Principle
Trump’s Challenge to a Core American Principle

The Courts, At Least for Now, are Doing their Job

Federal judges across the country didn’t hesitate to shut this down. They cited more than a century of precedent, especially United States v. Wong Kim Ark (1898), where the Supreme Court ruled that birthright citizenship applies even to children of immigrants. That decision has never been overturned — because it’s based on clear constitutional language and basic human decency.

The 9th Circuit echoed this, saying the Trump administration hadn’t made any compelling argument to change such a long-standing rule. Translation: this order is built on sand.

A view of the Supreme Court from the Capitol Dome, on Capitol Hill in Washington
A view of the Supreme Court from the Capitol Dome, on Capitol Hill in Washington

The Supreme Court has the Final Say 

Now, the case heads to the Supreme Court on May 15, and here’s where things get dicey. With a conservative majority, there’s a very real possibility the Court could twist the meaning of “subject to the jurisdiction thereof” to justify excluding entire groups of people. That wouldn’t just be a bad ruling — it would be a seismic shift in how we define citizenship.

And make no mistake: if this order is upheld, it won’t stop here. If the government can deny citizenship to someone born here today, what’s to stop it from narrowing the definition even further tomorrow?

This is More than About a Policy: it’s About Identity.

Trump’s executive order is trying to do something far more insidious than “tighten immigration laws.” It’s trying to divide Americans into categories — the deserving and the undeserving, the “real” citizens and everyone else. It’s the kind of move that chips away at democracy, not with a bang, but with a legal brief.

If you’re born here, you should belong here. Full stop. That’s not just constitutional — it’s fundamentally American. Anything less is a betrayal of everything this country claims to stand for.

What Happens Next? 

The Supreme Court will hear arguments on May 15. All eyes will be on the justices — particularly the conservative majority — to see whether they will uphold precedent or side with a more radical reinterpretation of the Constitution. This isn’t just a legal test. It’s a moral one. Will the Court reaffirm the principles that have guided America since Reconstruction? Or will it help dismantle one of the clearest promises the Constitution makes?

History is watching. So are millions of Americans whose futures depend on what happens next.

Stay tuned to Brandsynario for the latest news and updates.

Violence Erupts at JPMC ICU after Patient’s Death

By
Yousuf Yaseen
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Violence Erupts at JPMC ICU After Patient’s Death

Tension rose inside the ICU of Jinnah Postgraduate Medical Centre (JPMC) when a fight broke out between doctors and attendants after the death of a critical patient.

The attendants allegedly attacked the doctors after the patient, 17-year-old Nisar Ali, passed away. CCTV footage shows the attendants assaulting the medical staff.

The attendants blamed the hospital for not giving Nisar proper treatment. According to his family, Nisar was suffering from a respiratory illness. The hospital administration, however, said he had a severe sepsis infection and was already in critical condition. They added that he was being treated properly.

Read more: Asif Ali Zardari Rushed to Hospital Amid Health Concerns

After his death, Nisar’s family staged a protest with the body outside the Saddar police station. They said doctors had suggested moving him to the ICU. However, even though two ICU beds were vacant, they were told he couldn’t be admitted. This led to a heated argument between the family and the doctors.

Dr Shiva Ram, one of the doctors who was reportedly assaulted, along with other staff, went to the Saddar police station for their safety. Dr Shiva said the ICU has nine beds, seven were occupied and two were reserved for gynecology patients. He told the attendants about the situation and advised them to shift the patient elsewhere. He said the attendants then attacked him.

Dr Shiva also said the lack of beds is due to poor hospital management, not the doctors. He shared that in the surgical ward, only seven out of 30 beds were being used.

Meanwhile, the Young Doctors Association (YDA) strongly condemned the attack. They announced a boycott of the outpatient department (OPD) at JPMC on Friday (today). The YDA claimed that 10 to 15 individuals assaulted Dr Shiva in the ICU. They demanded immediate registration of an FIR and quick arrest of everyone involved in the attack.

Stay tuned to Brandsynario for the latest news and updates.

Hasan Raheem Ties the Knot in a Surprise Wedding Ceremony

By
Sania Saeed
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Hasan Raheem is now a household name, not only in Pakistan but also across the globe. With his special genre of music

The internet is full of surprises, especially when wrapped in love and mystery. This was certainly the case when Pakistan’s rising music star, Hasan Raheem, unexpectedly revealed on Instagram that he had gotten married! He shared a photo with his bride, accompanied by a simple caption: “Kept it lowkey; it was a big day.”

 

View this post on Instagram

 

A post shared by Hasan Raheem (@hasan_raheem)

While most celebrities tend to go big on their weddings, Hasan went in the opposite direction, and fans are still buzzing about it. Amidst a world of paparazzi and public spectacle, his decision felt honest, genuine, and endearing.

The Rise of a Gen-Z Pop Star

Hasan Raheem is now a household name, not only in Pakistan but also across the globe. With his special genre of music combining R&B, indie-pop, and soft rap, he became an instant favourite among Gen-Z fans. His lyrical charm, soft tunes, and boy-next-door presence have established him as one of the most-streamed artists on Spotify and YouTube. He is the voice of contemporary youth and now, the face of a surprisingly private relationship as well.

The Secret Wedding

With just those few words, Hasan captured the ideal wedding for many people a drama-free, lights-free wedding that’s simply filled with love. No leaks, no press coverage before it, and absolutely no commotion.

Read More: Hasan Raheem’s Newest EP Is Finally Out!

No Paparazzi, No Hype – Just Love

It appears the couple succeeded in doing something many celebrities are unable to accomplish: a secret event. The wedding was not made public until they decided to reveal it on their own.

“We do not Consent to any Footage Being Shared”

The attached message on the wedding post made it absolutely clear: “Any photos or video from our wedding posted online infringes on our privacy. We do not agree to the posting or publication of any images or footage from our occasions.

In an era where every moment is shared instantly, Hasan and his wife made a bold move. They reminded everyone that not everything belongs to the public, even if you’re famous.

Stay tuned to Brandsynario for more news and updates.

Built for the First Drive, and the Forever Drive

By
Sania Saeed
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Built for the First Drive, and the Forever Drive
Suzuki knows that a first car isn’t just about independence. It’s about safety. It’s about a parent handing over the keys.

There’s a unique kind of thrill in buying your first car. The nervous excitement. The paperwork shuffled with trembling hands. The key turning in the ignition for the first time — like striking a match that lights up a thousand new possibilities. Built for the First Drive, and the Forever Drive.

For thousands of Pakistanis, that first car has a name: Suzuki Alto.

But what makes a first car truly unforgettable? It’s not the horsepower. Not the color. Not even the stereo system. It’s the freedom it grants — and the trust it builds.

The new Alto honors that legacy while stepping confidently into the future. This isn’t just a facelift. It’s a statement: Suzuki still believes that reliability and accessibility aren’t negotiable — they’re sacred.

Let’s start with why it’s still the gold standard for first-time buyers. At its core, the Alto remains one of the most affordable brand-new cars in Pakistan. But affordability doesn’t mean compromise. Not anymore.

Must Read: Kane Williamson Picks the Next Fab Five – And He’s Got an Eye for Talent!

Suzuki knows that a first car isn’t just about independence. It’s about safety. It’s about a parent handing over the keys to their child and trusting that the car won’t flinch under pressure. With ABS now standard across all variants, that trust just got an upgrade.

The same goes for seatbelt pretensioners and ISOFIX child seat anchors — forward-thinking features that show Suzuki is building not just for the beginner driver, but for the person they’ll become.

And here’s the real genius: the Alto doesn’t age out. It grows with you.

New job? The VXR-AGS makes stop-and-go traffic less punishing. Family growing? The new Alto’s features like power windows in the back, driver-side pinch guard, and more refined comfort make it a practical upgrade without ever feeling out of reach.

It’s rare to find a car that’s just as suited for your first solo road trip as it is for the school drop-off five years later. But the Alto wears both hats with quiet pride.

There’s no pretense here. No over-designed dashboard or performance package you’ll never use. Just a vehicle that stays with you — like an old friend who matures gracefully.

Suzuki isn’t trying to make the Alto a status symbol. That’s not its job. Its job is bigger. It’s about creating access to the road, and making that road safer and smarter.

And in that, the new Alto delivers.

So whether you’re 18 with a learner’s permit or 38 juggling school runs and grocery runs, the Alto has a seat ready for you.

Because the best first cars? They don’t stay first.
They become forever.

Beach Spots in Pakistan to Visit this Summer

By
Areeb Asif
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10 Beach Spots in Pakistan to Visit this Summer_
10 Beach Spots in Pakistan to Visit this Summer_

When you think of beach holidays, Pakistan might not be the first destination that springs to mind — but it absolutely should be. With a coastline stretching over 1,000 kilometers along the Arabian Sea, Pakistan is blessed with a treasure trove of coastal gems that remain underexplored and wildly underrated.

From hidden coves and serene stretches of golden sand to rugged cliffs and bustling seaside towns, the country has something to offer every kind of beach lover. So, if you’re planning a summer escape, here are some must-visit beach spots in Pakistan that you should definitely add to your travel list.

Gadani Beach, Balochistan 

Located in the Lasbela District of Balochistan, Gadani Beach is known for its unspoiled natural beauty and the nearby shipbreaking graveyard— one of the largest in the world.

It’s becoming a popular tourist destination due to its natural beauty, including clear waters, marine life, and scenic mountains. The beach also has a small archaeological site. 

Sapat Beach, Balochistan

Known for its pristine shoreline, golden sands and unique rock formations, Sapat Beach is a paradise for adventure seekers and nature lovers. Unlike crowded beaches near Karachi, Sapat Beach remains serene and undisturbed. The crystal-clear waters, the soft golden sands and dramatic rock formations make it one of Pakistan’s most scenic coastal destinations.

The beach is perfect for overnight camping under a sky full of stars. Many travellers bring their tents and enjoy the peaceful sound of waves crashing on the shore.

Paradise Point, Karachi

Paradise Point is more than just a beach — it’s a geological wonder. The naturally formed rock arch stands majestically as waves crash below, offering a dramatic photo backdrop. It’s a hotspot for horseback riding, camel rides, and ATV rentals.

Read More: Top 5 Sunscreens To Try Out This Summer

Paradise Point, Karachi
Paradise Point, Karachi

Astola Beach, Balochistan

Astola Beach in Pakistan has secured a spot among the world’s top 70 most beautiful beaches. It is located in the Gawadar district and could be accessed by a 1.5 hour boat ride from the coastal city of Pasni.

The beach is located in Astola island, which is the country’s largest offshore island. The beach is a heaven for sea divers due the vibrant coral reefs. People can also witness a rich marine life like whales, dolphins and turtles.

Cape Mount Beach, Karachi

Cape Mount Beach, also known as Cape Monze or Ras Muari, is a beach located in Karachi along the Arabian Sea. It stretches from Mubarak village to Yousuf Goth near Nathiagali beach. The cape is formed where a low-lying mountain range meets the sea, creating rocky and sandy beaches.

Read More: Most Beautiful Capitals in the World: A Must For The Bucket List

For a delightful day at Cape Monze Beach, it’s advisable to visit in the morning. Numerous individuals opt to leave early, before dawn, to avoid the scorching heat and heavy traffic. Arriving early allows you to encounter a tranquil environment, with serene roads and the chirping of birds. The trip becomes even more enjoyable with the soft sunlight.

Cape Mount Beach, Karachi
Cape Mount Beach, Karachi

Bhit Khori, Mubarak Village

Bhit Khori Beach isn’t your picture-perfect, postcard kind of place — and that’s exactly its charm. Wild, untamed, and blissfully untouched by tourist crowds, it’s a stretch of raw coastline where the sea crashes hard, the cliffs loom high and the sand is rough and real.

There are no resorts, no food stalls, and barely a phone signal — just the roar of waves, dramatic rock formations, and a sense that you’ve stumbled into something ancient. It’s not for everyone, but if you crave solitude and a brush with the elemental, Bhit Khori is a once in a lifetime experience.

Kund Malir, Hingol National Park

Kund Malir Beach is one of the most beautiful and pristine beaches in Pakistan. It is where the desert meets the sea in a way that feels almost surreal. The drive through Hingol National Park is a journey in itself — miles of barren mountains and dusty plains suddenly giving way to a stretch of golden sand and clear, turquoise water.

There’s a raw elegance to the place; no towering buildings, just vast sky, wind-shaped cliffs, and the rhythmic pull of the waves. It’s the kind of beach that doesn’t need much to impress.

West Bay Beach, Balochistan

West bay is among the type of beaches that are known for their picturesque quality. Tucked away along the Makran coast, it feels like a hidden retreat where time slows down. The water here is calm and clear, framed by rolling hills and soft, sandy stretches that invite you to just sit and breathe.

Visitors can indulge in a variety of activities including swimming, beach volleyball, and enjoying leisurely strolls along the water’s edge.

West Bay Beach, Balochistan
West Bay Beach, Balochistan

Pakistan’s coastline is one of its best-kept secrets — and that’s both a blessing and a shame. While the lack of commercialisation keeps these spots natural and peaceful, it also means they’re often overlooked. But as domestic tourism grows, now is the perfect time to explore these hidden paradises before the world catches on.

So, pack your sunscreen, gather your friends or family, and hit the road this summer.

Stay tuned to Brandsynario for the latest news and updates.

Kane Williamson Picks the Next Fab Five – And He’s Got an Eye for Talent!

By
Web Desk
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Kane Williamson Picks the Next Fab Five – And He’s Got an Eye for Talent!
Kane Williamson Picks the Next Fab Five – And He’s Got an Eye for Talent!

In the cricket world, few names are as classy and composed as Kane Williamson. Whether he’s at the crease or behind the mic, the former New Zealand skipper oozes calm and cricketing wisdom.

Currently in India for commentary duties at the IPL, Kane might not be playing in the PSL 10 for Karachi Kings just yet, but he’s still making headlines. And this time, it’s not for his elegant cover drive.

So, who’s going to take over from the famous Fab Four – Kohli, Smith, Root, and Williamson himself?

Read More: Imad Wasim Shares the Interesting Story Behind his Viral Celebrations

In a candid chat during his IPL stint, Kane was asked to name four batters who could form the next big group of elite players. But in true Williamson style, he gave five.

“The five players that come to mind would be Yashasvi Jaiswal, Shubman Gill, Rachin Ravindra, Harry Brook, and Cameron Green.”

Not a bad list at all, right? Two Indians, one Kiwi, one Aussie, and one Englishman. A mix of class, flair, and raw potential. If there’s anyone who can spot cricketing gold, it’s Kane Williamson.

Read More: Lahore Qalandars CEO comments on Imran Khan’s role in Shaheen Afridi’s captaincy

We’ve seen Kane play some of the most graceful cover drives in the game. But when asked which shot he’d love to “steal” from another player, his answer was surprisingly simple.

“I think it would be Virat Kohli’s flick off his legs.”

Yes, not the trademark Kohli cover drive — but the stylish flick. That’s the one that caught Kane’s eye. And honestly, who can blame him? When Kohli plays that shot, it’s pure poetry.

Stay tuned to Brandsynario for the latest news and updates.

Fatima Sana Leads Pakistan to Win against Thailand in ODI World Cup Qualifier

By
Usman Kashmirwala
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Fatima Sana Leads Pakistan to Win against Thailand in ODI World Cup Qualifier
Fatima Sana Leads Pakistan to Win against Thailand in ODI World Cup Qualifier

Having already secured a place in the ICC Women’s Cricket World Cup 2025 with four victories from as many games, Pakistan women’s cricket team is not only winning, they’re dominating. Skipper Fatima Sana, who was visibly ecstatic after their 87-run victory over Thailand, has made one thing evident: this team is not finished yet.

“Hopefully, we will also attempt to win the final game and try to go unbeaten in all of the qualifiers,” Fatima said, her confidence reflected in the team’s current momentum.

Pakistan women clinch World Cup spot after Fatima, Sidra heroics down Thailand by 87 runs
Source: Daily Lead Pakistan

The Thailand encounter was not without suspense. Batted out first, Pakistan weathered an early patch, with Thailand’s controlled bowling in the top order throttling them. But opener Sidra Amin stood firm through grit and patience, nursing the innings when collapse would have been the only option. Her resilience, combined with Fatima Sana’s late-innings explosion, helped Pakistan to a defendable 205/6.

Bowling Brilliance Seals the Deal

Fatima’s captaincy stood out again in the bowling attack. Together with Nashra Sandhu and Rameen Shamim, she dismantled Thailand’s batting order, each of them taking three wickets to close the game—and Pakistan’s World Cup spot—with ease.

Read More: Who will Win Karachi Kings vs Quetta Gladiators Today? PSL 10 Match Predictions

More than a Streak—It’s a Statement

This unbroken streak isn’t about form—it’s about faith. It’s about a team learning to battle through pressure, improvise when plans go awry, and believe in one another to get the job done. And Fatima Sana, who is still just 23, has emerged as a steady hand at the tiller, tactically astute and emotionally level-headed.

Fatima Sana Leads Pakistan to Win against Thailand in ODI World Cup Qualifier
Source: Asian Telegraph

The last obstacle presents itself in the shape of Bangladesh, a powerful team eager to earn their own spot at the World Cup. But with home ground support, a winning streak to their credit, and a captain who both bats and bowls with authority, Pakistan goes into the April 19 contest with confidence and purpose.

Contenders, Not Just Participants

Whether or not they go on to finish unbeaten, this team has already made one thing clear: Pakistani women’s cricket is no longer merely playing along—it’s competing. And if Fatima Sana’s words and deeds are anything to judge by, the best may yet be yet to come.

Stay tuned to Brandsynario for latest news and updates

Who will Win Karachi Kings vs Quetta Gladiators Today? PSL 10 Match Predictions

By
Usman Kashmirwala
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Who will Win Karachi Kings vs Quetta Gladiators Today? PSL 10 Match Predictions
Who will Win Karachi Kings vs Quetta Gladiators Today? PSL 10 Match Predictions

The Pakistan Super League 2025 sizzles as the Karachi Kings vs Quetta Gladiators match is set to take place at the National Stadium, Karachi, on Friday, 18 April. Both sides have registered one win and one loss so far, making this a tightly contested encounter as they battle for early dominance in the league table.

Form Check: A Tale of Parallel Curves

Both teams have mirrored each other in their performances thus far, starting strong before faltering in their second outing. Karachi Kings, captained by Australian great David Warner, shocked all by chasing a record 236-run target set by Multan Sultans, thanks to a century masterclass from James Vince. However, their joy was short-lived, as the Lahore Qalandars handed them a crushing 65-run defeat in their following fixture.

Who will Win Karachi Kings vs Quetta Gladiators Today? PSL 10 Match Predictions
Source: ESPN

Quetta Gladiators, led by Saud Shakeel, have followed a similar storyline. A thrilling win over Peshawar Zalmi was swiftly overshadowed by a heavy loss to Lahore. Yet, due to a slightly superior net run rate, the Gladiators sit just above the Kings on the table, making this clash a true momentum decider.

Pitch Watch: Throttling Back in Karachi

The pitch at Karachi, initially a haven for batters, has started to slow. While high scores are still achievable, striking big in the second innings is becoming more challenging. The toss could play a decisive role, with the team batting first likely to hold the advantage. A total exceeding 200 may be the key to securing a win.

Read More: Lahore Qalandars CEO comments on Imran Khan’s role in Shaheen Afridi’s captaincy.

Players to Watch in Karachi Kings vs Quetta Gladiators

Rilee Rossouw – The South African has been quietly consistent with impactful cameos. This match could well be his breakout innings of PSL 2025.

Hasan Ali – The fiery pacer impressed with a four-wicket haul in a losing cause. His experience and aggression could swing the game in Karachi’s favour if he strikes early.

Who will Win Karachi Kings vs Quetta Gladiators Today? PSL 10 Match Predictions
Source: Outlook

Head-to-Head: Quetta Leads the Rivalry

Of their 18 past meetings, Quetta have emerged victorious in 12, compared to Karachi’s 6. However, the most recent clash in March 2024 saw the Kings secure a seven-wicket win—proving that historical records don’t always dictate future outcomes.

Match Prediction: Toss Could Decide It All

Given current pitch behaviour and batting conditions, the team batting first is likely to win. If Karachi win the toss and post a total above 200, they may just edge ahead. However, if Quetta bat first and Rilee Rossouw finds his rhythm, the Gladiators could snatch the win.

Winner Prediction: The Team batting first is predicted to win the match.

Stay tuned to Brandsynario for latest news and updates

iPhone 17, iPhone 17 Pro Max are Launching Later this Year, and here are all the New Features to Expect

By
Usman Kashmirwala
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iPhone 17, iPhone 17 Pro Max are Launching Later this Year, and here are all the New Features to Expect
iPhone 17, iPhone 17 Pro Max are Launching Later this Year, and here are all the New Features to Expect

Apple appears set to shatter the mould with its iPhone 17 line-up, expected to launch in September 2025. Rumours suggest four different models—iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and an elegant new “iPhone 17 Air”—making this Apple’s most significant design overhaul since the iPhone X. From sleeker profiles to uniform ProMotion displays and innovative camera systems, here’s what to anticipate.

iPhone 17 Air: The Thin Star of the Show

The most buzz is about the new iPhone 17 “Air”—a remarkably thin and light version that might be less than 6mm thick. As the spiritual sibling of the MacBook Air and iPad Air, it fills the slot vacated by the underwhelming “Plus” version and offers a distinctive combination of affordability and high-end features. Sitting between the base and Pro models, it might have a 6.6-inch screen and a plain single-lens 48MP rear camera contained in a horizontal bump.

iPhone 17, iPhone 17 Pro Max are Launching Later this Year, and here are all the New Features to Expect
Source: Mac Rumours

Rumours indicate the Air will also be the first iPhone to introduce Apple’s in-house Wi-Fi 7 chip and 5G modem, marking a significant departure from Qualcomm. Small as it is, battery life should be on par with today’s iPhones, and yes—it still has MagSafe.

Read More: iPhone 17 Air Release Date: Here’s When We Predict Apple Could Launch it

ProMotion for Everyone

One of the most exciting updates for everyday users is the universal adoption of ProMotion. Previously exclusive to Pro models, the 120Hz refresh rate will now be standard across all four devices. This enhancement, enabled by Apple’s shift to LTPO OLED panels, may also pave the way for always-on displays—even in the non-Pro variants.

Pro Line Overhaul in Design

The iPhone 17 Pro and Pro Max will drop titanium for a half-glass, half-aluminum body, adding toughness without sacrificing wireless charging. A big design surprise might be the new horizontal rectangular camera hump, which might revolutionize how we approach iPhone photography. The Pro Max will apparently have three 48MP cameras for the first time—Wide, Ultra Wide, and a Tetraprism Telephoto lens, with 8K video on tap.

iPhone 17, iPhone 17 Pro Max are Launching Later this Year, and here are all the New Features to Expect
Source: Phone Arena

Performance and Pricing

Internally, all iPhones will have the A19 chip, based on a refined 3nm process. The Pro variants can expect a vapor chamber cooling system and 12GB of RAM, while others are stuck with 8GB. On the pricing front, look for the base model at $799, the Air at around $899, and the Pro at $999 and above.

With significant enhancements in design, performance, and user experience, the iPhone 17 series could represent Apple’s most refined and exciting release in years. Whether you’re after cutting-edge photography, ultra-smooth displays, or a slim yet powerful device, the 2025 iPhones might finally offer something for everyone.

Stay tuned to Brandsynario for latest news and updates

Court Delays Chaiwala’s Citizenship Case to April 22

By
Yousuf Yaseen
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Court Delays Chaiwala's Citizenship Case to April 22
Court Delays Chaiwala's Citizenship Case to April 22

On Wednesday, the Lahore High Court’s Rawalpindi Bench delayed the hearing of Chaiwala’s citizenship case. He had filed the petition to challenge the blocking of his national identity card (CNIC) and passport. Justice Jawad Hassan postponed the case until April 22 after Khan’s lawyer asked for more time to prepare a reply.

During the hearing, lawyers representing the assistant attorney general and NADRA submitted written reports to the court. These reports showed that NADRA had asked for investigations from two intelligence agencies — Inter-Services Intelligence (ISI) and the Intelligence Bureau (IB).

According to both ISI and IB, Arshad Khan is an Afghan national. The reports said he was born and raised in Afghanistan and had no legal connection to Pakistani citizenship. They clearly stated, “No foreign national is entitled to hold or benefit from Pakistani identity documents such as a CNIC or passport.”

Read More: NDMA Warns of Heavy Rain in Pakistan

NADRA told the court that Khan was asked to prove his presence, birth, residence or property ownership in Pakistan before 1978. He failed to provide such evidence. Based on this, NADRA stood by its decision to cancel his CNIC and passport. It also mentioned that a legal notice had been sent to Khan, ordering him to leave Pakistan.

Khan’s lawyer asked for copies of the intelligence agency reports and NADRA’s written reply. The court accepted the request for more time and instructed that final arguments should be presented during the next hearing on April 22.

In his petition, Arshad Khan said he had worked as a tea seller in Islamabad. He claimed that cancelling his identity documents had damaged his reputation. He suggested the court to declare him a Pakistani citizen and restore his CNIC and passport on chaiwala’s citizenship case.

Stay tuned to Brandsynario for the latest news and updates.

NDMA Warns of Heavy Rain in Pakistan

By
Yousuf Yaseen
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NDMA Warns of Heavy Rain in Pakistan

The National Disaster Management Authority (NDMA) has forecast strong, heavy rain in Pakistan on Friday (today) and Saturday evenings in different areas of the country. This includes Rawalpindi and Islamabad. A weather advisory from the National Emergencies Operation Center (NEOC) warned that these weather conditions may affect transport, buildings and farming activities.

The advisory applies to areas in the Potohar Region like Islamabad and Rawalpindi, Upper Punjab including Attock, Chakwal, Gujrat, and Jhelum, and Central Punjab covering Faisalabad, Hafizabad, Jhang, Khushab, Mianwali, Lahore, Narowal, Sahiwal, Sargodha and Sheikhupura.

According to NEOC, “Strong winds and heavy rainfall may uproot trees, potentially causing temporary power outages.” It also warned that “windstorms, dust storms, and hailstorms could damage vulnerable structures, rooftops, vehicles and power lines.” Hailstorms may also damage crops and outdoor installations, especially ones with glass.

Read more: Meteorological Department Has Predicted Rain in Punjab

Rain and dust can reduce visibility on roads, increasing the risk of accidents. The public has been advised to stay safe, secure loose items and avoid unnecessary travel during these weather conditions.

NDMA has asked people to download the official Pak NDMA Disaster Alert mobile app to receive real-time weather alerts. A guideline in the advisory says, “All citizens, particularly tourists and residents in affected areas, should closely monitor weather through official channels only.” It also adds that travellers should “verify road conditions before departure and postpone non-essential journeys during periods of intense weather activity.”

The advisory stresses that those living in or near landslide-prone areas must stay alert and follow safety instructions. “The public is reminded that timely access to verified information and adherence to official warnings are critical for personal safety and community protection during severe weather events,” it said.

Stay tuned to Brandsynario for the latest news and updates.

Karachi’s Missing Minor Girl Found Raped, Dead in Drain

By
Yousuf Yaseen
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Karachi's Missing Minor Girl Found Raped, Dead in Drain
Karachi's Missing Minor Girl Found Raped, Dead in Drain

In the latest disturbing incident, a five-year-old minor girl was found raped before murder in Liaquatabad. The body of the girl, who went missing from Sikandar Goth, was found dumped in Gujjar Nala on Wednesday. According to police, a missing report had been filed at the Sachal police station a day earlier.

Police Surgeon Dr Samia Tariq confirmed that the postmortem examination revealed signs of sexual abuse. Forensic samples have been collected and sent for chemical analysis, with details expected upon receipt of the reports.

The girl’s father stated that his daughter’s body was discovered with her hands and feet tied. He expressed anguish over the delayed search efforts, claiming that timely action could have saved her life. The family, who deny any personal enmity, demanded the immediate arrest and prosecution of the perpetrators.

Read more: Police Confirms Rape, Murder of 7 Year Old Sarim

Ongoing Investigation

Police have launched an investigation, reviewing CCTV footage from Sikandar Goth to identify suspects. The girl’s family and relatives blocked Abul Hassan Isphahani Road near Paradise Apartment in protest, causing traffic disruptions. They alleged that some of her body parts were missing.

Meanwhile, unverified reports suggest that CCTV footage shows a woman leading the child away. Police are verifying these claims and have assured the family of a thorough investigation.

In a separate incident, a 17-year-old girl was abducted and allegedly gang-raped in the Malir City area. Police have registered a case against Faizan, a school student and three unidentified accomplices.

According to the victim’s father, the incident occurred on April 14 when his daughter was taken at gunpoint near the main gate of Laila Town. The accused allegedly drugged and assaulted the girl before abandoning her. She returned home via an online taxi at 10 pm and narrated the ordeal.

Police registered the case under Sections 376 (rape) and 342/34 (wrongful confinement) of the Pakistan Penal Code.

Stay tuned to Brandsynario for the latest news and updates.

Lahore Qalandars CEO comments on Imran Khan’s role in Shaheen Afridi’s captaincy

By
Web Desk
-
Lahore Qalandars CEO comments on Imran Khan’s role in Shaheen Afridi’s captaincy
Lahore Qalandars CEO comments on Imran Khan’s role in Shaheen Afridi’s captaincy

Ever since Shaheen Shah Afridi took over as captain of Lahore Qalandars back in 2021, fans have speculated: Was this move influenced by Imran Khan?

Well, Atif Rana, the Qalandars CEO, has finally broken the silence. And guess what? The answer is a clear no.

“Shaheen Afridi Was Our Call” – Atif Rana Clears the Air

In a candid interview with a local sports outlet, Atif addressed the long-running rumour head-on.

“Shaheen was made captain by Sameen [Rana],” he said. “Our team’s think tank made that decision together, and Sameen played a key role.”

So, there it is. No outside influence, no political pressure, and definitely no Imran Khan intervention.

Atif added that although they did meet Imran Khan – who was the Prime Minister at the time – it happened after they had already announced Shaheen as captain.

Imran’s Words Meant a Lot

Even though Imran didn’t pick Shaheen Afridi, he definitely backed the decision.

“At that time, Imran Khan praised our move,” Atif recalled. “He told Shaheen, ‘If you keep playing like this, you will rule world cricket for the next 8 to 10 years.’”

Now that’s quite a compliment coming from a 1992 World Cup-winning skipper.

Atif shared another interesting nugget: Imran said he doesn’t believe batsmen make good captains. “He believes a true captain is a bowler,” said Atif.

That comment — coming from someone who led Pakistan to its greatest cricketing triumph — hit home for Shaheen and the Qalandars camp. It was validation they didn’t ask for, but one they were happy to receive.

Read More: Mohammad Hafeez Drops Honest Advice for Usman Khan, Sahibzada Farhan

From Wooden Spoons to Silverware

Before Shaheen Afridi stepped into the leadership role, Lahore Qalandars were… well, not doing great.

From 2016 to 2021, they finished last in five of the six seasons. It was frustrating for fans and painful for the franchise.

But everything changed when the then-21-year-old fast bowler took charge.

In 2022, he led Lahore to their first-ever PSL title. Then, just to prove it wasn’t a fluke, they did it again in 2023 — becoming the first team in PSL history to defend the title.

It wasn’t just a leadership gamble. It was a franchise-defining masterstroke.

Stay tuned to Brandsynario for the latest news and updates.

Imad Wasim Shares the Interesting Story Behind his Viral Celebrations

By
Web Desk
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Imad Wasim Shares the Interesting Story Behind his Viral Celebrations
Imad Wasim Shares the Interesting Story Behind his Viral Celebrations

If you’ve been watching PSL 10 and wondering what’s up with the celebrations of Islamabad United all-rounder Imad Wasim, you’re not alone.

The iconic pose. The confident walk. The nod to football stars. It’s not random at all — it’s pure vibes backed by team bonding and a little PlayStation magic.

In a recent chat on the PSL’s official YouTube channel, Imad finally spilt the beans. And honestly, it just makes you love the guy even more.

Imad Wasim, now 36 but still very much a game-changer, revealed that his wicket celebrations are pre-planned — and no, not just by him.

“Our celebrations are actually planned in advance with the whole team, including the management,” he said with a grin. “We plan it all in our FIFA sessions.”

That’s right. The Islamabad United camp turns into a mini football arena when they’re off the field. PS controllers in hand, they battle it out on FIFA. And those sessions? That’s where the celebration ideas come from.

If his post-wicket gestures remind you of Mohamed Salah or Kylian Mbappé, it’s no coincidence. Imad confirmed it himself.

“We spend a lot of our downtime playing FIFA together, so I should clarify – these aren’t random acts, each player has their own celebration this season, and I’ve chosen to pay tribute to footballers Mohamed Salah and Kylian Mbappé,” Imad Wasim clarified.

And he’s owning it — whether it’s the hands-in-prayer stance like Salah or the folded arms like Mbappé, Imad’s making it part of the PSL’s entertainment package.

Here’s the best part: the celebrations aren’t just for show. Imad is backing them up with solid performances.

Read More: Why Karachi Kings Let Babar Azam Go: Salman Iqbal Breaks the Silence

In just three matches so far, he’s picked up six wickets, with best figures of 3 for 26. His bowling has been tight, smart, and crucial for Islamabad United in the middle overs.

Imad emphasized that these celebrations are part of a bigger picture — team bonding.

“Before every match, we decide as a group which celebration I’ll do if I get wickets,” he shared. “It’s just our way of having fun and staying connected as a unit.”

Stay tuned to Brandsynario for the latest news and updates.

Is the Infinix NOTE 50 Series phone the Hottest Smartphone of 2025? Let’s Compare!

By
Sania Saeed
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The Infinix NOTE 50 Pro takes the lead with a complete package: blazing-fast 90W wired charging, 30W wireless charging

The smartphone landscape of 2025 is more competitive than ever, but one device is setting new benchmarks—the Infinix NOTE 50 Series. With its Armor-Alloy Metal Design, exceptional AI features, and game-changing charging speeds, this phone is built to elevate everyday experiences with unmatched efficiency and style.

Redmi NOTE 14 may offer solid performance for its price, but it falls short when it comes to charging and design. With only 33W fast charging and a plastic body, it lags far behind the NOTE 50’s 90W FastCharge and Armor-Alloy Metal Design. The lack of premium build quality and slower power-ups make it less appealing for users who demand speed and style in one device.

Oppo Reno 13F brings some flair to the table with decent AI features, but it still can’t match the NOTE 50 Series as it not only pushes ahead with 90W wired and 30W wireless charging while Reno 13F have only 45W, but also introduces smarter, more seamless performance through One Tap AI. Additionally, Reno 13F sticks to plastic construction.

Must Read: NDMA Warns of Heavy Rain in Pakistan

Vivo V50 Lite attempts to blend style with performance, featuring a sleek design and respectable battery life. However, it lacks the robust AI integration that powers the NOTE 50 Series. Its plastic build and limited smart features place it a step behind in terms of innovation and premium feel. For users who value cutting-edge design, ultra-fast power-ups, and intelligent interaction, the NOTE 50 remains the standout choice.

The Infinix NOTE 50 Pro takes the lead with a complete package: blazing-fast 90W wired charging, 30W wireless charging, intelligent AI integration with Deepseek in Infinix One Tap AI, and an Armor-Alloy metal design.It’s not just about specifications; it’s about the overall experience. While its competitors focus on the basics, Infinix redefines the smartphone industry with flagship-level innovation, proving that performance, elegance, and value can all come in one device.

Top Montessori Schools in Karachi: Cementing the Basics

By
Areeb Asif
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Top Montessori Schools in Karachi: Cementing The Basics
Top Montessori Schools in Karachi: Cementing The Basics

​Choosing the right Montessori school is a pivotal decision for parents in Karachi, a city renowned for its diverse and high-quality early childhood education options. If a school wishes to be among the top Montessori schools in Karachi, it must follow a Montessori education plan as its base.

The Montessori education plan is carefully designed for children aged 2.5 to 5 years. This plan focuses on language development, fine motor skills, hand-eye coordination, concentration, communication skills, independence, social skills, critical thinking and physical development from an early age.

List of the Top Montessori Schools in Karachi

If you’re a parent looking for a school that nurtures creativity and real cognitive development (and not just one with flashy social media ads), then this list is for you. We’ve done the homework and compiled the most insightful list of Karachi’s top Montessori institutions of 2025.

1. Colonel’s Academy for Toddlers (C.A.T)

Location: PECHS
Standout Feature: Nearly three decades of consistent early childhood education

C.A.T isn’t just a school — it’s an institution. With over 30 years in the field, the school has perfected a structured and created an authentic Montessori approach that balances academic development with emotional growth.

What makes it stand out is its dedication to real Montessori principles. Since its inception, the Management of CAT Montessori has relentlessly worked to create an exemplary pre-school educational institution with high standards of academics. Children are guided, not instructed. Independence is nurtured, not forced.

  • Fee Range: PKR 30,000–45,000/month
  • Ideal For: Parents who want a well-established, trusted Montessori with solid roots in Karachi.
  • Website: catmont.edu.pk
Colonel’s Academy for Toddlers (C.A.T)
Colonel’s Academy for Toddlers (C.A.T)

2. DHACSS Montessori Campus 

Location: DHA Phase 8
Standout Feature: Multilingual curriculum, including Chinese

This is not your average Montessori. DHACSS combines a traditional learning environment with modern educational practices — including martial arts, yoga, art labs, and even language immersion.

The school’s facilities are impressive for its price range. Parents particularly appreciate how the staff integrates play with learning, rather than seeing them as separate.

  • Fee Range: Starting from PKR 17,540/month (for civilians)
  • Best For: DHA-based families looking for a diverse and progressive approach without compromising discipline.
  • Website: montessori.dhacsskarachi.edu.pk
DHACSS Montessori Campus 
DHACSS Montessori Campus

3. Tiny Treasures Montessori 

Location: Gulistan-e-Johar
Standout Feature: Personal attention and strong parent-teacher communication

Tiny Treasures doesn’t scream for attention online — but its word-of-mouth reputation is powerful. Parents consistently praise its low student-teacher ratio, nurturing environment, and commitment to Montessori authenticity.

This school doesn’t believe in overwhelming children with unnecessary pressure. It truly respects the child’s pace of learning. It’s one of those places where staff know every child by name — and more importantly, every child’s learning style. This allows the school’s environment to be nurturing and not rigid, making it perfect for first-time parents with separation anxiety (yes, it’s real).

  • Fee Range: PKR 25,000–40,000/month
  • Ideal For: Families seeking a warm, low-stress Montessori where their child can get individual attention.
  • Facebook Page: Tiny Treasures Montessori
Tiny Treasures Montessori 
Tiny Treasures Montessori

4. Greenhouse Montessori 

Location: Gulistan-e-Johar
Standout Feature: Eco-conscious curriculum and project-based learning

This is one of Karachi’s few Montessori schools where children learn about the planet alongside the alphabet. This school really leans into its name through plant-based projects and environmental responsibility woven into the curriculum. With garden-based learning, recycling projects, and creative hands-on modules; Greenhouse Montessori is a breath of fresh air — both literally and figuratively.

  • Fee Range: PKR 35,000–50,000/month
  • Perfect For: Parents who want their kids to grow up with global awareness and environmental values from the start.
  • Facebook Page: Greenhouse Montessori
Greenhouse Montessori 
Greenhouse Montessori

5. Maryam Montessori and the Cambridge Schooling System

Location: Gulshan-e-Iqbal
Standout Feature: Seamless transition from the Montessori to the Cambridge system

Maryam Montessori is where many Karachi families turn when they want the best of both worlds: a nurturing early start followed by a strong academic foundation. The school bridges Montessori with Cambridge in a way that feels natural rather than abrupt.

It’s ideal for long-term planning, parents who want their children to continue through O-Levels under the same system. No fuss, no re-admissions.

  • Fee Range: PKR 40,000–60,000/month
  • Best Fit: Ambitious families looking for continuity and consistency in schooling.
  • Facebook Page: maryammontessori

6. Mrs. Ahmed Montessori & Primary School 

Location: Shaheed-e-Millat Road
Standout Feature: Character-first approach with a focus on core values

This is the type of Montessori that emphasises respect, discipline and emotional intelligence alongside learning. The school doesn’t rely on flash or social media glitz. Their reputation is built on old-school trust and meaningful outcomes, where children are nurtured as individuals.

  • Fee Range: PKR 40,000–50,000/month
  • Recommended For: Families who want a value-driven, well-balanced school in the heart of the city.
  • Facebook Page: Mrs. Ahmed Montessori
Mrs. Ahmed Montessori & Primary School 
Mrs. Ahmed Montessori & Primary School

7. Eden Montessori

Location: Scheme 33
Standout Feature: Authentic Montessori with AMI (Association Montessori Internationale) certified educators

Eden Montessori is one of the few schools in Karachi that checks all the boxes for Montessori purists, from multi-age classrooms to proper didactic materials. The staff is trained, experienced, and passionate about early education. This school doesn’t have a massive campus, but what it does have is dedication. Parents report significant improvements in their children’s concentration, independence and even home routines.

Good things come in small packages, and this one is packed with purpose.

  • Fee Info: Mid-range, competitive
  • Best Suited For: Parents committed to a full-fledged, philosophy-driven Montessori journey.
  • Website: edenmontessori.pk
Eden Montessori
Eden Montessori

Choosing the Best Montessori Schools in Karachi

The Montessori system (when implemented properly) can shape children into confident, thoughtful and capable learners from an early age. But not all schools that use the name “Montessori” deliver the real thing.

Read More: Top 7 Schools in Karachi: A Guide for Parents and Students

In Karachi, where education is as competitive as it is diverse, choosing the right school takes more than just comparing fees or scrolling through Instagram pages. It’s about matching your family’s values with the school’s philosophy, meeting the staff, observing the classrooms, and most importantly, trusting your instincts.

Pro Tip: Visit at least 3 schools. Ask about training, materials, class sizes, and daily routines. Observe how children behave. That’s where you’ll get the real picture and will help you decide which top Montessori school in Karachi is the best fit for your child.

Stay tuned to Brandsynario for the latest news and updates.

Meet Usama Khan: The New Heartthrob of Pakistani Dramas

By
Sania Saeed
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Usama's not only an actor, he's a marketing magnet. He's become the face for brands such as Bold, Jazz, Nestlé, and Silk Bank

Some performers win over crowds gradually, but Usama Khan? He’s been winning hearts since his very first scene. Within a matter of years, he’s moved from being “that guy from Sanwari” to being one of the most dependable names in Pakistani entertainment. And now in 2025, with his latest blockbuster, Qarz e Jaan, it’s obvious, Usama’s fame continues to climb, and he’s only just beginning. The New Heartthrob of Pakistani Dramas.

Early Life and Education

Usama was born on November 22, 1991, in Gujranwala, and started modestly. He attended St. Peter’s High School in Toba Tek Singh, then went on to acquire a professional accounting qualification. With an ACCA from SKANS, he first worked with Silk Bank, then moved on to the UAE corporate sector. But even as he juggled ledgers and audit reports, his mind was elsewhere.

 

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Rise to Fame

Usama’s actual turning point was Sanwari (2018). His performance as Tabrez Ali, a multifaceted yet endearing character, struck a chord with viewers. The show went on for more than 180 episodes, and by the time it ended, Usama was a household name. He won the Hum Award for Best Soap Actor, and it was his first big industry award.

Evolving into a Leading Actor

Usama didn’t let up after his breakthrough. In 2019, he played lead roles in Bezuban and Main Khwab Bunti Hon. He experimented with various hues of romance, ambition, and vulnerability. He also appeared in supporting roles that impressed, such as in Ghalati and Tamanna, where he shared screen space with the big guns and demonstrated that he could hold his own.

Exploring Versatility

Not all actors can take the leap from sincere romantic heroes to supernatural thrillers, but Usama made it look easy. In Chalawa, he ventured into horror. In Uraan, he acted out Noriyan, a reflective, introspective character. And with Ishq Jalebi, he provided viewers with a light-hearted, entertaining performance ideal for Ramadan evenings. This versatility is what distinguishes him from most of his peers.

From 2020 to 2022

From 2020 to 2022, Usama performed more intense and mature roles in dramas such as Sitam, Mohlat, Mere Apne, and Dobara. His character as Affan in Dobara demonstrated maturity and emotional depth that critics and viewers appreciated.

Continued Growth (2023–2024)

These two years marked some of his most experimental work. He starred in:

  • Kacha Dhaga as Hamdan – a romantic yet conflicted character

  • Fatima Feng as Ammar – a story with cross-cultural dynamics

  • Hostel as Zohaib – portraying youth challenges

  • Siyaah and Raaz – entering horror anthology territory

  • Ghair – a bold family saga with social undertones

Each project helped stretch his range further and showcased his willingness to take risks.

Film Debut

Usama entered filmmaking in 2024 with Nayab, appearing as Zain, a complex, emotionally nuanced character. His first time film acting was commended for its realism and understatement. It was a risky decision, and it paid off.

Latest Breakthrough in 2025: Qarz e Jaan

Step into 2025, and Usama yet again demonstrates his acting skills in Hum TV’s hit drama Qarz e Jaan. He is Barrister Burhan, an intelligent but emotionally tormented attorney torn between obligation, justice, and personal anguish.

This character is already making waves for a number of reasons:

  • It’s a departure from his usual romantic heroes
  • His acting displays maturity, restraint, and strength
  • His on-screen rapport with the lead actress is touching hearts
  • The drama tackles moral problems, class issues, and kinship relations

Qarz e Jaan is being crowned as one of the best 2025 dramas, and Usama’s performance takes centre stage in that accomplishment.

Personal Branding and Endorsements

Usama’s not only an actor, he’s a marketing magnet. He’s become the face for brands such as Bold, Jazz, Nestlé, and Silk Bank over the years. He picks brand collaborations wisely, focusing on clean, classy, and youth-oriented messages. That’s a wise thing to do in today’s image-conscious business.

Awards and Industry Recognition

With the Hum Award already in hand, Usama is a likely candidate for future Lux Style Awards and other awards in 2025. Critics are already expecting Qarz e Jaan to sweep several categories this year. His increasing fan following and continuous performances make him one of Pakistan’s most bankable actors.

Read More: Nadia Hussain Issues Statement on Rs540 Million Fraud Case Against Husband

What to Expect in 2025 and Beyond

From a finance professional in Gujranwala to one of Pakistan’s most celebrated actors, Usama Khan’s story is a lesson in pursuing your passion. With his recent success in Qarz e Jaan and a history of strong performances, he’s already on his way to becoming a legend in the Pakistani entertainment industry.

Stay tuned to Brandsynario for the latest news and updates.

The Cast of Pakistan’s First Netflix Original: Jo Bachay Hain Sang Samait Lo

By
Areeb Asif
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Meet the Star-studded Cast of Pakistan's First Netflix Original, Jo Bachay Hain Sang Samait Lo
Meet the Star-studded Cast of Pakistan's First Netflix Original, Jo Bachay Hain Sang Samait Lo

Pakistan is finally stepping onto the global streaming stage with its very first Netflix Original, Jo Bachay Hain Sang Samait Lo. If the title doesn’t pull you in, the cast certainly will. This is not just another drama. It’s a cultural milestone. An adaptation of Farhat Ishtiaq’s bestselling novel.

The star studded lineup of this series has fans buzzing from Karachi to Canada.

Jo Bachey Hain Sang Samait Lo: Ahad Raza Mir and Iqra Aziz Leading

Ahad Raza Mir and Iqra Aziz will be bringing a youthful edge to the cast. Ahad Raza Mir takes on the role of Sikander, while Iqra Aziz brings the character of Leeza to life. With their intense screen presence and ability to command a scene, Ahad and Iqra Aziz are likely to draw in younger audiences.

The series is being shot across some of Italy’s most breathtaking locations, adding a touch of cinematic beauty to the storyline.

Jo Bachey Hain Sang Samait Lo: Ahad Raza Mir and Iqra Aziz Leading
Jo Bachey Hain Sang Samait Lo: Ahad Raza Mir and Iqra Aziz Leading

Fawad Khan: The Comeback We’ve All Been Waiting For

Let’s be honest; no one smolders quite like Fawad Khan. Seems like even he knows it. Along with Bollywood, Fawad is all set to make a grand comeback in Pakistan too. In this series.

Read More: New Trailer Shows Fawad Khan and Vani Kapoor in Abir Gulaal Amid Threats 

Fawad Khan’s return to screen is one of the most talked-about elements of the show. His involvement adds significant weight to the project and ups the star quotient.

Fawad Khan: The Comeback We’ve All Been Waiting For
Fawad Khan: The Comeback We’ve All Been Waiting For

Mahira Khan: The Queen Herself

Pair Fawad with Mahira Khan, and you’ve got lightning in a bottle. The Humsafar duo seem to be reuniting and fans are already calling it the biggest on-screen reunion in over a decade.

Mahira, known for her fierce portrayals and effortless elegance is the queen of Pakistani cinema. So, of course, this cast would have been incomplete without her. Her acting chops, combined with her undeniable star power, make her one of the most anticipated parts of this project.

Mahira Khan: The Queen Herself
Mahira Khan: The Queen Herself

A Powerhouse Cast of Players 

Joining the marquee names are Sanam Saeed, Hania Amir, Hamza Ali Abbasi, Bilal Ashraf, and Maya Ali—each bringing their signature style and intensity to the table.

A Powerhouse Cast of Players 
A Powerhouse Cast of Players

What This Means for Pakistani Entertainment

Jo Bachay Hain Sang Samait Lo is not just a show. It’s a statement. With Netflix backing a Pakistani story, told by Pakistani creators and performed by some of the country’s finest talent, it signals a new era for our entertainment industry. The production quality is expected to be cinematic, the storytelling global, and the themes universal.

And let’s not forget—this is also a win for representation. For years, Pakistani dramas have lived in the shadows of Bollywood or been limited to local audiences. Now, with Netflix’s reach, our stories are going global. And what a story to start with.

Stay tuned to Brandsynario for the latest news and updates.

FDA’s Verdict: Zyn Offers More Public Health Benefits Than Risks

By
Sania Saeed
-

As the global conversation around smoking shifts towards harm reduction, countries are taking decisive steps to offer better alternatives to smokers. The U.S. Food and Drug Administration (FDA) recently authorized Zyn nicotine pouches, recognizing them as a reduced-risk alternative to traditional cigarettes. This decision underscores a growing trend: regulating better nicotine alternatives can help reduce smoking-related harm. Yet, Pakistan continues to struggle with outdated policies that ignore harm reduction as a viable approach.

Pakistan has one of the highest smoking rates in the world, with over 25 million tobacco users. Each year, more than 160,000 lives are lost due to smoking-related diseases, and the economic impact is severe—an estimated USD 3.85 billion is spent annually on smoking-attributable illnesses. Despite these alarming statistics, policymakers have yet to introduce a clear regulatory framework for nicotine pouches, leaving consumers exposed to unregulated products.

While nicotine pouches like Zyn and Velo are available in Pakistan, their market operates in a legal gray area. Unlike the U.S., where the FDA’s authorization ensures product quality and safety, Pakistan lacks structured regulations to evaluate and oversee these alternatives. This absence of regulation not only creates uncertainty but also prevents smokers from accessing reliable harm reduction tools.

Many European countries have embraced harm reduction, provide a compelling case for its effectiveness by dropping its smoking rates to just 4.5%.  The U.S. is following a similar path by authorizing nicotine pouches under strict regulatory guidelines. Pakistan, however, remains hesitant, missing the opportunity to reduce smoking prevalence and its associated health burden.

The need for regulatory action in Pakistan is urgent. Establishing a framework for nicotine pouches would ensure product quality, inform consumers, and provide smokers with better alternatives to traditional cigarettes. More importantly, it would align Pakistan with global efforts to reduce smoking-related diseases and economic strain.

With harm reduction becoming an integral part of tobacco control worldwide, Pakistan stands at a critical juncture. Will it continue to rely on outdated policies, or will it take proactive steps to regulate safer alternatives and protect public health?

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