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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.
    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.
    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Karachi Police Officer Arrested for Obscene Post on President Zardari

By
Yousuf Yaseen
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Karachi Police Officer Arrested for Obscene Post on President Zardari
Karachi Police Officer Arrested for Obscene Post on President Zardari

Karachi police officer Station Investigation Officer (SIO) Abrar Shah arrested after he allegedly posted an obscene comment about President Asif Ali Zardari on social media.

The incident happened on April 2, 2025, when Shah shared derogatory remarks about the ailing president. Following this, duty officer Yaqoob from the Sukkun police station filed a complaint, leading to the FIR.

The case was registered under the Prevention of Electronic Crimes Act 2016 (PECA), which deals with cybercrime-related offences. The complainant also submitted screenshots of the post as evidence.

As a result, Sukkun police arrested SIO Abrar Shah, and the case has been handed over to the Investigation Officer (IO) for further legal proceedings.

 Read more: President Zardari’s Health Condition Report on Covid-19

In a related development, authorities have also registered three other cases under the Prevention of Electronic Crimes Act (PECA) 2025 for allegedly spreading propaganda against Punjab Chief Minister Maryam Nawaz and state institutions.

These cases were lodged at Shahdara, Shahdara Town and Kot Lakhpat police stations. The FIRs claim that artificial intelligence (AI) was used to create manipulated videos targeting the Punjab CM.

Police allege that the videos were part of a coordinated effort by a political group to promote an anti-state narrative and incite unrest through online platforms.

Stay tuned to Brandsynario for the latest news and updates.

Groom’s Brother Arrested for Bride’s Murder on Wedding Day

By
Yousuf Yaseen
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Groom’s Brother Arrested for Bride’s Murder on Wedding Day
Groom’s Brother Arrested for Bride’s Murder on Wedding Day

Groom’s brother arrested for bride’s murder on her wedding day has been arrested in Lahore’s Sundar area, police confirmed on Friday. The suspect, identified as Ikram, is the victim’s brother-in-law and allegedly killed her due to a dispute over marriage arrangements. DIG Investigation Syed Zeeshan Raza stated that the incident shocked the local community.

Following the incident, DIG Raza took notice and ordered the formation of a special police team led by SP Investigation Sadar Moazam Ali. Inspector Pasha Imran, who heads the investigation unit at Sundar Police Station, carried out the arrest with his team.

The suspect had fled the scene after the shooting, but police tracked him down using modern surveillance technology and human intelligence.

Read more: Mustafa Amir Murder Case: Armaghan Denies Confession

Moreover, after the groom’s brother arrested, DIG Raza assured that strong evidence had been gathered against the accused and that a solid charge sheet would be presented to ensure justice. “Strong evidence has been collected and a solid charge sheet will be submitted to ensure the suspect receives the appropriate punishment,” he stated. He also emphasised that lawbreakers would be dealt with strictly and commended the investigative team for their swift action.

SSP Investigation Muhammad Naveed announced commendation certificates for the officers involved in the case, recognising their efforts in bringing the suspect to justice.

Stay tuned to Brandsynario for the latest news and updates.

Trump’s Tariffs are Now Affecting Penguins

By
Usman Kashmirwala
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Trump’s Tariffs are Now Affecting Penguins
Trump’s Tariffs are Now Affecting Penguins

In a bizarre twist of international politics, the remote and unpopulated Heard and McDonald Islands — better known for their penguins than politics — have been placed in the crosshairs of Donald Trump’s latest tariffs.

Australia Baffled by ‘Penguin Tariff’

Situated about 4,000 km southwest of Australia, these distant Antarctic islands have not received human visitors in almost a decade. Only reachable by a seven-day boat trip from Perth, the islands feature nothing but glaciers, penguin colonies, elephant seals, and Australia’s sole active volcano, Big Ben. And yet,. somehow they are now subject to U.S. import tariffs under Trump’s new trade policy, with a 10% tariff imposed on their alleged exports.

Australian authorities were perplexed. “Poor old penguins, I don’t know what they did to Trump,” groused Trade Minister Don Farrell, terming the action a blatant error and the product of an ill-advised process. Prime Minister Anthony Albanese even went so far as to remark, “It just shows that nowhere on Earth is safe from this.”

Nature Untouched, But Not Unnoticed

Heard Island has no permanent residents. According to scientists and researchers such as University of Tasmania’s Professor Mike Coffin — who’s made the journey to its icy shores seven times — a thriving export trade is a joke. “There’s nothing there,” he said, aside from a little toothfish and icefish harvested by two licensed Australian fishing firms.

Read More: $2,300 iPhone? Trump’s Tariffs Trigger Economic Concerns

The true beauty of the islands is their untainted splendor. A UNESCO World Heritage Site, they’re among the world’s few natural ecosystems immune to alien invasion or human exploitation. Its black volcanic beaches are home to thousands of nesting penguins. Every so often, lava from Big Ben pours into the cold sea, producing steam plumes that are dramatic rather than global commerce agreements.

Trump’s Tariffs are Now Affecting Penguins
Source: Business Standard

Wrong Data, Real Consequences

So how did these islands make it onto a U.S. tariff list? Likely due to flawed shipping data, where goods from other locations were mistakenly logged as originating from Heard and McDonald Islands.

Regardless, the inclusion has raised eyebrows and triggered diplomatic confusion. As Australia seeks clarity, one thing remains certain: even a frozen island of penguins isn’t immune to modern geopolitics.

Stay tuned to Brandsynario for latest news and updates

Netflix’s Dark Anime ‘Devil May Cry’ Takes Fans by Storm

By
Usman Kashmirwala
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Netflix’s Dark Anime 'Devil May Cry' Takes Fans by Storm
Netflix’s Dark Anime 'Devil May Cry' Takes Fans by Storm

Netflix’s new foray into animated video game adaptations, Devil May Cry, is a slow-burner shock. On the surface, the series goes heavy on aesthetics—twitchy gun battles, gothic buildings, and brooding emo soundtracks. It’s like a cutscene that’s been elongated too much, weighed down by too much exposition. The first few episodes lay out the rules of its demon-populated world in ways that labour. But when it gets going, particularly after episode 6, it has an emotional and stylistic payoff that fans did not anticipate.

Netflix’s Dark Anime 'Devil May Cry' Takes Fans by Storm
Source: Netflix

Dante’s Cool, But the Story Goes Deeper

At its centre is Dante, the signature demon hunter, played by Johnny Yong Bosch. He’s witty and cocky, but just immature enough to be endearing. He’s joined by Mary, his gun-toting, strait-laced foil. They’re a standard anime couple, but the show’s real shock isn’t the banter—it’s the show’s investment in richer themes. There’s a low-burning discussion of purpose, power, and trauma that smolders beneath the stylised violence.

Devil May Cry separates itself from others by its guilt-free tone-jumping. Blood is splattered everywhere on-screen one moment, and then an ironically humorous needle drop that seems, well, slightly out of place—until it isn’t. It’s unwilling to be restrained by tonal whiplash, and, in some strange sense, this works. Its soundtrack, fully embracing its horror and emo ancestry, is effectively a love note to early 2000s anime enthusiasts.

The Real Star? The White Rabbit

Unexpectedly, it’s not Dante who captures the emotional centre—it’s the White Rabbit, the show’s initial villain. His quest to unite the demon and human realms is presented as traditional evil, but his history is full of complicated motivations. His journey becomes the emotional centre and strangely, more interesting than the main characters’. This uneven depth is both a weakness and a promise of improved character development to follow.

Netflix’s Dark Anime 'Devil May Cry' Takes Fans by Storm
Source: Netflix Junkie

Devil May Cry Had Something to Say

Underneath its gaudy battles and puerile humour is a biting commentary on imperialism and power. The series addresses heavy issues—usually more gravely than its hero ever does. While the last twist is telegraphed, the finale’s dark tone and political undertones redeem it. Devil May Cry is not flawless, but it’s ambitious, it’s got attitude, and it’s got enough substance to leave viewers wanting season two.

Stay tuned to Brandsynario for latest news and updates

Is ACP Pradyuman Exiting CID? Here’s What We Know

By
Areeb Asif
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Is ACP Pradyuman Exiting CID? Here’s What We Know
Is ACP Pradyuman Exiting CID? Here’s What We Know

“Daya darwaza todh do” “Kuch toh garbar hai” (*que in the hand gesture*), these were the words we grew up listening to, but unfortunately we won’t be hearing them anymore. Our beloved ACP Pradyuman is finally leaving CID. Yes, the most iconic character from India’s longest-running crime investigation show is planning his exit. Well, allegedly!

According to a report by India Today, the character will die in a bomb blast mishap in an upcoming episode. The episode has already been filmed and will air in the coming days.

Don’t worry, we are all as confused, but alas, every good thing comes to an end.

Rumours of ACP Pradyuman’s Exit: How it Started

Speculation about Shivaji Satam’s (the actor that played ACP) exit began circulating after several fan pages and entertainment tabloids hinted that the actor might be stepping away from the role due to age-related concerns and a desire to explore other projects.

Some unverified sources even claimed that the show’s producers were considering introducing a new lead to refresh the storyline.

Shivaji Satam; CID Icon
Shivaji Satam; CID Icon

How will ACP Pradyuman Die?

Barbosa, played by Tigmanshu Dhulia, will execute the attack on the CID team. While other members of the team will survive, ACP Pradyuman will not. And apparently, this scene has already been shot, as stated by insiders.

Read More: CBI Closes Sushant Singh Rajput Suicide Case

No Official Reports Regarding ACP Pradyuman’s Exit

As of now, there has been no official confirmation from either the show’s producers or Shivaji Satam himself regarding his exit. The show’s team has remained tight-lipped about any major cast changes.

In past interviews, Satam has expressed deep affection for his role and the show. He once stated, “ACP Pradyuman is not just a character; he’s a part of me now.” This is exactly why it is such a shock to everyone. Why would an actor leave a character he loves so much? That, too a character that played a major role in his acting career.

Impact on Fans

The mere possibility of ACP Pradyuman leaving CID has sparked a wave of reactions online. Hashtags like “#NoPradyumanNoCID” and “#BringBackACP” have trended on social media, showcasing the character’s cultural impact.

Fans fear that without the stern-yet-kind presence of ACP Pradyuman, the show might lose its essence. Many are urging the makers to retain Shivaji Satam or ensure a proper farewell arc if his departure is inevitable.

What’s Next for CID? The Legacy of 20 Years

CID has always evolved with time, introducing new officers and storylines. If ACP Pradyuman does exit, it’s likely the creators will take a careful approach to transition the story. However, replacing a character as iconic as him would be a tall order.

As of now, the exit of ACP Pradyuman from CID remains unconfirmed. Until an official statement is released, all reports should be taken with a grain of salt. One thing is certain—whether he stays or leaves, ACP Pradyuman’s legacy will live on as a cornerstone of Indian television.

Stay tuned to Brandsynario for the latest news and updates.

Karan Johar’s ‘Kesari 2’ is Based on the Jallianwala Bagh Massacre

By
Areeb Asif
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Karan Johar’s Kesari 2 is Based on the Jallianwala Bagh Massacre

Every once in a while, Bollywood comes up with its depiction of a historical event; sometimes it’s accurate, sometimes not. This time, too, it is taking us on a ride to one of the darkest chapters of Indian history, a chapter forgotten by the masses. Filmmaker Karan Johar’s Dharma Productions will be releasing Kesari Chapter 2, a movie based on a court case following the Jallianwala Bagh massacre of April 13th 1919.

The movie stars Akshay Kumar, Ananya Panday and R Madhavan and is supposedly a demand for an apology for the “cold-blooded genocide” once committed by the British Raj. The apology the subcontinent never got.

Revisiting the Jallianwala Bagh Massacre

The Jallianwala Bagh Massacre is now a century old, yet we, South East Asians, refuse to forget it. This cold-blooded murder occurred during Baisakhi, a spring harvest festival, resulting in probably the bloodiest Baisakhi that has happened.

The genocide of approximately 500 to 600 people happened during the time of World War 1. It was when the colonial British empire was trying to control the growing nationalist surge in the subcontinent region.

In the Massacre, British Brigadier General Reginald Dyer opened fire on unarmed, peaceful protestors who had gathered there to celebrate the Baisakhi festival. The crowd was also peacefully protesting against the Rowlatt Act, passed by the British government, which limited civil liberties and demanded the release of two nationalist leaders, Saifuddin Kitchlew and Satyapal.

As many as 1,650 rounds of ammunition were fired on unarmed Indians on Sunday, April 13, 1919, at Jallianwala Bagh. The Bagh’s narrow entrance was blocked by 90 soldiers. Nobody, and we literally mean nobody, was spared, not even the kids, the women and the elderly.

Curfew had already been imposed in the city, so even if any of the hundreds of wounded wanted to leave after the brutal act was over, they were just not able to move out of the premises from where blood was flowing uninterruptedly. Thus, many of those who could have been saved succumbed to their injuries.

A narrow passage, which General Dyer used to make his way to the ground along with his soldiers, has been left intact with bullet marks on the walls of few structures and a well in the Jallianwala Bagh.
A narrow passage, which General Dyer used to make his way to the ground along with his soldiers, has been left intact with bullet marks on the walls of a few structures and a well in the Jallianwala Bagh.

The Movie about the Court Case Post Massacre

The film is based on The Case That Shook the Empire: One Man’s Fight for the Truth about the Jallianwala Bagh Massacre. This is a book by Raghu and Pushpa Palat that explores the defamation case filed against Sir Chettur Sankaran Nair by Sir Michael O’Dwyer, the former lieutenant governor of Punjab and the architect of the massacre. After the massacre, Governor O’Dwyer was strongly in support of the actions of General Dyer and declared this as a “rightful action” that needed to be done. He even made defamation allegations after Nair published a book about the atrocities committed by the British Raj in Punjab.

Even in the trailer, we can see Nair getting his face painted by the public due to the defamation plotted against him.

Karan Johar’s Comments

Discussing the historical context, Johar noted that Britain has never issued an official apology, which is tragic and ignorant. He even elaborated that the film was not to provoke anyone or celebrate anyone but was rather an expression of the lack of accountability from our Colonisers- the Colonisers we never signed up for.

“The film we made is neither driven by joy nor sorrow; it is fueled by anger”, said the director.

Read More: Big Bollywood Music Labels Seek to Challenge OpenAI in India Copyright Lawsuit

By bringing this dark chapter to the big screen, the film not only honours the innocent lives lost but also reminds audiences of the sacrifices that shaped India’s fight for independence. With its emotional depth, historical significance, and compelling storytelling, Kesari 2 is set to ignite conversations and leave a lasting impact on viewers around the world.

Now the main question is, how authentic will this film be in its truth? Only the film’s release will be the judge of that.

Stay tuned to Brandsynario for the latest news and updates.

Punjab Approves ‘Sahulat-on-the-Go Bazaars’ Project

By
Zainab Khalid
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Punjab Approves 'Sahulat-on-the-Go Bazaars' Project
Punjab Approves 'Sahulat-on-the-Go Bazaars' Project

Chief Minister Maryam Nawaz Sharif has approved the establishment of the ‘Sahulat-on-the-Go Bazaars’ along roads in Punjab. Chairing a recent meeting, she reviewed the project plan and directed the launch of a pilot project at 14 locations in Lahore.

The chief minister gave a four-month deadline for the pilot phase. Under this plan, they will use government land along busy roads to set up the bazaars. A total of 816 stalls will be installed at different points in Lahore.

Stalls will be set up at places such as Multan Road, Hanjarwal, Manga Mandi, Raiwind, G-1 Market, Faisal Town, Moon Market, Bedian Road, Millat Road, Gulshan Ravi, Shahdara, Shadman, and Singh Pura. ‘Sahulat-on-the-Go Bazaars’ Project will offer essential edible items through small, uniform stalls.

The plan also includes arrangements for cleanliness and security. Authorities have confirmed that once the pilot is successful, the project will expand to all the tehsils in Punjab.

Read more: Maryam Nawaz’s $20,000 Hermes Bag Goes Viral Amid Umrah Trip

Punjab Model Bazaar Management Company Chairman Muhammad Afzal Khokhar shared a report with the CM. Maryam Nawaz expressed satisfaction with the model bazaars set up during Ramazan, praising their structure and impact.

In the same meeting, she also applauded the Pakistan Muslim League-N leadership for the recent reduction in electricity prices. She credited PML-N President Nawaz Sharif and Prime Minister Shehbaz Sharif for providing relief to the public.

Maryam said that history has proven Nawaz Sharif always delivered progress and public welfare. She added that a cut of Rs7.41 per unit for households and Rs7.59 per unit for industries will offer great financial relief. This huge step ‘Sahulat-on-the-Go Bazaars’ project would also help strengthen the national economy and boost industrial growth.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Ranked Among the World’s Weakest Passports

By
Zainab Khalid
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Pakistan Ranked Among the World's Weakest Passports
Pakistan Ranked Among the World's Weakest Passports

Nomad Capitalist, a globally recognised passport ranking organisation, has unveiled its list of the world’s most powerful and weakest passports. While Ireland tops the list, Pakistan remains at a concerning 195th, placing it near the bottom with only a few nations behind it.

The ranking considers multiple factors that contribute to a passport’s power. These include visa-free or visa-on-arrival access, tax policies, allowances for dual citizenship, and overall personal and social freedoms. Ireland, which secured the top spot with 109 points, is able to offer its citizens the freedom to travel to 176 countries without needing a visa. This balanced performance across key areas made Ireland the leader in global passport power.

Read more: How to Apply for a 10-Year Passport in Pakistan

Pakistan, however, stands starkly apart, with one of the weakest passports globally. The country ranks just fifth from the bottom of the list, ahead of only a handful of nations. Pakistani passport holders face significant travel restrictions, being able to access very few countries without requiring a visa. This situation is indicative of the limited global mobility that comes with a Pakistani passport, highlighting a major challenge for citizens who wish to travel internationally for business or leisure.

Other countries, such as Greece and Switzerland, share second place in the rankings with 108 points, while Portugal, Luxembourg, Finland, and Norway follow closely. The UAE, New Zealand, and Iceland hold the tenth position, showcasing their strong passports.

Pakistan’s position near the bottom reflects ongoing issues in travel freedom and citizenship policies. Its citizens continue to face severe limitations when it comes to visa-free travel, making it one of the weakest passports in the world.

Stay tuned to Brandsynario for the latest news and updates.

Top Richest Pakistani Actors-2025

By
Sania Saeed
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The 5 Pakistani Celebrities Who Made It to the Rich List of 2025
The 5 Pakistani Celebrities Who Made It to the Rich List of 2025

The Pakistani entertainment industry has been entertaining audiences not just in Pakistan but globally. With the nation’s drama industry famous for its distinctive plots and flawless acting and the resurgence of Pakistani cinema over the past few years, it’s no wonder that the wealthiest celebrities in Pakistan are making headlines both financially and professionally. From actors to producers, the richest Pakistani celebrities have diversified their careers beyond acting to build their empires.

Our industry has witnessed a growing pattern in the amount of money its celebrities can earn. New digital media, social media presence, and global fame for Pakistani artists have enabled their celebrities to earn enormous amounts of money. Their net worths prove their star quality, flexibility, and business acumen.

As we enter 2025, let us go through the profiles of the wealthiest celebrities in Pakistan who have earned riches by virtue of their talent, industry, and entrepreneurial skills.

Humayun Saeed: The SRK of Pakistan

Humayun Saeed, frequently likened to Bollywood’s Shah Rukh Khan (SRK), is one of Pakistan’s most popular actors. He has left an indelible footprint in television and film, leading roles in some of Pakistan’s highest-grossing cinema and dramas.

 

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A post shared by Humayun Saeed (@saeedhumayun)

Early Life and Career

Humayun’s career started off with working in TV serials, but it was his transition to films that took his career through the stratosphere. Jawani Phir Nahi Ani and Punjab Nahi Jaungi propelled him to stardom.

Net Worth and Business Ventures

Humayun’s fortune is commonly believed to have been earned as an actor and producer. He owns the Six Sigma Plus production house, which has been responsible for making hits of television dramas and films. With a net worth estimated to be $50 million (or around PKR 1380 crore), Humayun Saeed is unquestionably Pakistan’s richest actor.

Shaan Shahid: The Legendary Actor and Producer

Shan Shahid is a name that echoes in the hearts of all movie and drama enthusiasts in Pakistan. With his great acting talent and work behind the camera as a director and producer, he has left an enduring legacy in the Pakistani film industry.

 

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A post shared by Shaan Shahid (@official.shaanshahid)

Rise to Fame

Having worked since the early 1990s, Shaan has acted in over 500 films. His versatility in portraying characters from various genres also adds to his fan following, paving the way for him to explore different genres.

Estimated Net Worth

With an estimated net worth of approximately USD 20 million, Shaan Shahid’s income as an actor and filmmaker contributes to his wealth. A rare figure in the world of Pakistani cinema, he is wealthy and influential thanks to his contribution.

Maya Ali: From TV Star to Entrepreneur

Maya Ali is a prime example of a celebrity who has achieved her fame and success through sheer hard work and determination. She’s well-known for her memorable performances in popular TV dramas like Mann Mayal, and she’s also taken her career to the next level by becoming a thriving entrepreneur.

 

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A post shared by Maya Ali (@official_mayaali)

Maya’s Breakthrough Roles

Maya Ali really made a name for herself with her standout performances in Aun Zara and Mann Mayal. Her captivating presence on screen not only earned her a bunch of awards but also helped her build a dedicated fanbase.

Net Worth and Entrepreneurial Success: Maya, with an impressive net worth of $15 million, has truly made a name for herself not just in acting but also by starting her own clothing line, MAYA Pret-A-Porter. This leap into the business world has really helped her grow her wealth in a big way.

Mahira Khan: Pakistan’s Leading Lady

Mahira Khan is often hailed as the most internationally recognised actress from Pakistan, celebrated for her incredible acting talent, stunning beauty and powerful presence. Her journey in the entertainment industry feels like a fairytale, as she has starred in major TV dramas and films, not just in Pakistan but also beyond its borders.

 

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A post shared by Mahira Khan (@mahirahkhan)

Awards and Recognition

Mahira’s career is truly impressive, boasting a collection of awards that includes seven Lux Style Awards and seven Hum Awards. Her standout performances in films such as Bol and Verna have solidified her status as one of the top actresses in Pakistan.

Read more: New Trailer Shows Fawad Khan and Vani Kapoor in Abir Gulaal Amid Threats

Net Worth

With a net worth estimated between $5 million and $8 million, Mahira Khan stands out as one of the highest-paid actresses in Pakistan. Her wealth comes largely from her successful acting career and various endorsement deals.

Fawad Khan: A Star that Shines Beyond Borders

Fawad Khan truly shines as a star in the entertainment scene. His charm, versatility and outstanding acting talent have helped him not just win over audiences in Pakistan but also make a significant impact on the international stage, particularly in Bollywood.

 

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A post shared by Vaani Kapoor (@vaanikapoor)

Career Milestones

Fawad really made a name for himself on television with the incredibly popular drama Humsafar, which earned him a massive following. His move into Bollywood with movies like Khoobsurat and Kapoor & Sons allowed him to connect with fans all around the world.

Estimated Net Worth

Fawad Khan’s net worth is estimated to be about $5 million, thanks to his thriving acting career, various endorsement deals and smart investments.

Why are these Celebrities so Wealthy?

The reason these stars have built up such impressive fortunes is because of their diverse careers. They haven’t just made money from acting; they’ve branched out into producing, directing, fashion, and endorsements. Their worldwide fame also boosts their income through brand partnerships, international recognition, and various business ventures.

The Future of Wealth in Pakistan’s Entertainment Industry

As the entertainment industry keeps expanding, we can expect the fortunes of Pakistani celebrities to grow right along with it. With fresh talent making their mark and a global audience becoming more engaged, it’s clear that the wealthiest stars in Pakistan are set to flourish and take the lead in the financial landscape.

Mark Chapman Ruled Out of Final ODI Against Pakistan

By
Web Desk
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mark-chapman-names-pakistani-legends-as-his-childhood-heroes

New Zealand’s in-form middle-order batter, Mark Chapman, has been ruled out of the third and final ODI against Pakistan due to a hamstring injury.

The match, set to take place at Bay Oval on Saturday, will conclude the three-match series that has already been clinched by New Zealand with a 2-0 lead.

Chapman missed the second ODI in Hamilton due to a minor hamstring tear. New Zealand Cricket (NZC) confirmed that despite efforts to get him back on the field, he has not recovered sufficiently to play in the final match of the series.

Read More: Saud Shakeel Comments on PCB’s Coaching Chaos

“[Mark] Chapman was ruled out of the second ODI in Hamilton with a minor hamstring tear, and an assessment at training today revealed he has not recovered sufficiently to take his place in the XI for the final match of the home summer,” NZC stated.

With Chapman out, Tim Seifert—who was called in as his replacement for the second ODI—will continue to stay with the squad for the final match.

The Blackcaps have already sealed the series 2-0 and are now aiming for a clean sweep against Pakistan. Given their recent form, they will fancy their chances of finishing the series on a high.

Read More: PSL X Tickets Are Live! Here’s How You Can Secure Yours

Pakistan, on the other hand, is desperate to avoid a whitewash. They have not won an ODI in New Zealand since February 2011. With pride on the line, Mohammad Rizwan and his team will be eager to break the streak and end the series on a positive note.

New Zealand Squad for the Final ODI

Henry Nicholls, Muhammad Abbas, Adithya Ashok, Michael Bracewell (c), Tim Seifert, Jacob Duffy, Mitch Hay (wk), Nick Kelly, Daryl Mitchell, Will O’Rourke, Ben Sears, Nathan Smith, Will Young.

Stay tuned to Brandsynario for the latest news and updates.

The Secret Weapon for the Always-On Generation: Infinix NOTE 50 Series

By
Sania Saeed
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The Secret Weapon for the Always-On Generation: Infinix NOTE 50 Series
With the Infinix NOTE 50 Series, a quick plug-in or a wireless boost is all it takes to stay powered up.

Waiting around for your phone to charge? Feels like something from 2015, right? Back then wireless and even air charging used to feel like a dream, but with all the crazy advancements showcased at MWC (Mobile World Congress) 2025, it all feels real now. the Always-On Generation: Infinix NOTE 50 Series.

The one leading the way with charging technology is Infinix with its NOTE 50 Series, it not only offers a 90W wired charger that goes 0-100% in minutes but also a 30W wireless MagCharger that was previously only seen in Apple.

Must Read: Jetour Dashing Officially Launched in Pakistan: Price, Specifications and Booking Details

With the Infinix NOTE 50 Series, a quick plug-in or a wireless boost is all it takes to stay powered up. So, whether you’re dashing out the door or just not in the mood to deal with cables, fast and hassle-free charging has you covered. Plus, with a free 20W MagPower with NOTE 50 Series phone, wireless charging is now easier and accessible more than ever.

Infinix Mobile is a smartphone company with headquarters in China, founded in 2013 by Transsion Holdings. The company has research and development centers in France and Korea and designs their phones in France. Infinix Mobile is available in Asia and approximately 30 countries in the Middle East and Africa.

The Art of Creative Advertising with Bianca Fernandez

By
Mishal Zarrar
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The Art of Creative Advertising with Bianca Fernandez
The Art of Creative Advertising with Bianca Fernandez

Ask any professional about the key to successful advertising, and you’ll likely hear the age-old mantra of Stephan Vogel, Chief Creative Officer at Ogilvy & Mather Germany: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer-lasting, works with less media spending, and builds a fan community… faster.” However, not every advertiser possesses the rare skill of creativity in advertising; it’s a gift that develops over time.

Bianca Fernandez’s story mirrors this truth. Currently the Creative Director at DDB (Doyle Dane Bernbach) in the Philippines, a leading creative advertising agency, Fernandez is an award-winning creative who believes deeply in the power of advertising to change the world. A mother, an optimist, and a self-proclaimed meme supplier, her approach to creative advertising has taken her far in the industry.

A Life-Changing Moment

Bianca’s journey into advertising began in an unexpected way. While studying at university, she attended a series of talks, never anticipating how life-changing they would be. “I was initially set on a career in journalism, but while serving on the committee that organised advertising talks for my course, I fell in love with the industry,” Fernandez shared. From the outside, she was captivated by the passion, the freedom to find creative solutions, and the fun of the work. Needless to say, she was hooked.

Read More: Bill Gates Says AI will Replace Most Doctors and Teachers in 10 Years

A Lucky First Break

A crucial aspect of working in advertising is discovering your creative voice, which is often the very reason many people are drawn to the industry. However, finding that voice isn’t always easy. For Fernandez, it came early. Growing up in the Philippines, she noticed how many people were eager to master the English language while neglecting their native tongue. Determined to address this, she and her colleagues embarked on a project to create a reality web series. They learned everything from shooting and editing to scripting and securing locations. “Winning a bronze award for that was my first major achievement. When we stepped onto the stage to accept it, it felt as though we had won a Grand Prix. That experience truly honed my skills and shaped my creative perspective,” she recalled.

Since then, Fernandez has worked on campaigns for countless brands, each time crafting messages that resonate with audiences on a deeper level while meeting marketing objectives. She believes the key to striking that balance is truly understanding your audience. “You must get real insights into who your audience is, then create work that speaks to them in a memorable and relevant way,” she explained.

Creativity in Harmony with Brand Identity

Her ability to understand both the audience and the brands she works with has served her well, particularly as she has collaborated with larger, more established brands. Today, Fernandez works with some of the biggest names in the industry, including Gatorade, Sting, Lipton, and GAC. These are iconic brands with long histories, meaning their marketing must stay fresh while preserving the essence that has made them so successful. For Fernandez, this balance is crucial. “While the way we interact with media may evolve, the core of good advertising remains the same – it’s all about a good story. The platform may change, whether print or digital, but a compelling story will always resonate with the audience,” she noted.

She also believes that no advertising format is truly obsolete. “The gadgets we use to consume content may change, but print ads aren’t dead; they’re just on a screen now,” she said.

A Meme Supplier Turned Advertiser

Working in advertising often means facing rejection, sometimes in large doses. It can be disheartening, even discouraging. However, humour and positivity are invaluable traits in overcoming such setbacks. They allow you to remain resilient, keep evolving, and not take rejection too personally. As a “meme supplier” and optimist, Fernandez believes that without a positive outlook, it’s almost impossible to thrive in the industry. “How can you continue solving problems, evolving, and innovating if you can’t find the light in the darkness? I’m grateful for the people who make me laugh and find joy in the absurd. They keep me sane,” she shared.

The Importance of Recognition

With years of experience under her belt, Fernandez understands the importance of being recognised for your work, especially through awards. She is currently serving on the prestigious jury for the Spikes Asia Awards 2025, a role she sees as a fantastic opportunity for aspiring creatives. “Creative awards, such as those from Spikes Asia, show employers that you are exceptional. They highlight your ability to think outside the box, craft innovative ideas, and drive brand success through your creativity,” she said.

As she moves forward in her career, Fernandez remains excited about what lies ahead. “Every moment in advertising is a privilege. There are so many perks to this industry that you can’t find in other fields, and one of the best is the freedom to take creative risks and solve real-world problems while letting our ‘freak flags’ fly,” she said. However, harnessing creativity isn’t always easy; it requires time, experience, and mentorship. For Fernandez, it’s important to help the next generation of creatives unlock their full potential. “I hope I can teach young creatives how to tap into their endless creativity and become true problem-solvers,” she added.

In a world that is constantly changing, Bianca Fernandez continues to prove that creative advertising is not just about selling a product – it’s about telling a story, connecting with people, and making a lasting impact.

Stay tuned to Brandsynario for the latest news and updates.

Most Beautiful Capitals in the World: A Must For The Bucket List

By
Areeb Asif
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Most Beautiful Capitals in the World: A Must For The Bucket List
Most Beautiful Capitals in the World: A Must For The Bucket List

“Capital City” is the title given to a city that is the main representative of a country. The capital city is the central administrative city of a country; it is the seat of the government and the soul of the country. Yes, they are more than just political hubs—they’re vibrant centres of history, art and natural beauty. And honestly, some beautiful capitals in the world are a must-visit at least once in a lifetime.

List of Most Beautiful Capitals in the World

The earth has a lot of surprises for those who wish to discover! Among these surprises are the capital cities too. Here are some of the important mentions and why they are so famous.

Spoiler Alert: After a very long time, Pakistan is at the top and that too for a good reason.

 

1- Paris, France – The City of Love

Of course, the romantic capital city Paris is on the very top. Are we even surprised? Located in France, Paris is the city of love, light, fashion and everything in between. Let’s just be real, at one point, we all wanted to be born a Parisian.

Known for its “wondwer of the world,” the Eiffel tower, the city has accomplished worldwide fame owing to its arts, fashion and other remarkable monuments. From Notre-Dame Cathedral, and the Louvre, it’s a haven for lovers of art, fashion and romance. The city’s charming streets, elegant cafes, and the Seine River make every corner feel like a postcard. Peak European beauty, to say the very least.

Read More: PIA Apologizes After Controversial Paris Ad Backlash

Moreover, the city is rich in historical context too. The tumultuous events of the­ French Revolution and the execution of Marie Antoinette and Louis XVI by guillotine­. The impact of which still exists today!

2- Rome, Italy – A City Built on History

After Paris, the ancient capital, Rome is also a must mention in this list. This capital city of Italy has always been known for it’s rich cultural heritage. World history can’t even be mentioned without including Rome in it.

The city’s predominant religion is Roman Catholicism and it is easily the most famous  birthplace of the world’s most renowne­d saints and popes. The lege­ndary Julius Caesar also hailed from this historic city. Notable­ attractions within the city include the iconic Colosse­um, Pantheon, Piazza Navona, Vatican Museums and the Sistine Chapel.

It is safe to say that Rome is a living museum on its own, especially, due to the majestic Roman empire that once ruled the city. From the Colosseum to the Vatican City, every step feels like a walk through history. Ask for renaissance art or ancient ruins, it is all here!

3- Islamabad, Pakistan – City of Islam

Many people won’t see this one coming. Yes, among the top most beautiful cities of the world, Islamabad is in the lead. Located in Pakistan, this city is finally getting the appreciation for it’s beauty.

It lies on the Potohar Plateau, one of the earliest sites of human settlements in Asia. Wide, tree-lined streets adorn the various sectors and zones of the city, making it accessible and spectacular. It is famous for its overall greenery, peace and cleanliness.

The word Islamabad means ‘the city of Islam.’ It has a humid subtropical climate with five seasons. The places worth seeing in this city include Lok Virsa Museum, Rawal Lake, Faisal Mosque, Pir Sohawa, Islamabad Zoo, Pakistan Museum of National History, the Centaurus Mall, etc.

4- Seoul, South Korea – Global Green City of the Future

Once a poor abandoned city, Seoul is now on everyone’s bucket list. This city of South Korea is on this list due to its cutting edge modernity, something no one should miss out on. Seoul envisions itself as a “global green city,” focusing on sustainability, urban planning, citizen participation, and infrastructure management, aiming to become a city of dreams and opportunities, with initiatives like transforming empty spaces into green areas and attracting global talent.

Read More: South Korea’s Constitutional Court Reinstates Prime Minister Han

This energetic capital of South Korea is not only modern but also a fusion of tradition, something that adds to its global popularity. The bustling city smoothly balances ancient palaces like Gyeongbokgung with futuristic landmarks like the Lotte World Tower. Making it very prominent on the world stage.

The city was always this iconic but now it’s attracting even more people after the global phenomenon of K-pop. It is not just a cultural powerhouse anymore but also a musical hub which has turned Seoul into a pilgrimage site for music enthusiasts from around the world.

5- Tokyo, Japan – The City that Never Sleeps

Most people want to visit Tokyo at least once, perhaps for the technology, the anime or well for the cherry blossoms. This capital town of Japan is easily the biggest metropolitan region in the world. From towering skyscrapers and neon-lit streets, the city of Tokyo has it all; tranquil temples, historic shrines, and serene gardens.

Tokyo metropolis is famous for its night life, maybe this is why it is named a the “city that never sleeps.” Additionally, Tokyo has been ranked as the top trending travel destination for 2025. No wonder why.

Read More: Japan Aquarium Sticks Human Cardboard for Lonely Sunfish

Anyone who visits Tokyo once must visit The Meiji Shrine, Tokyo Skytree, Imperial Palace, Disney land, Disney Sea and Yoyogi Park. Contrary to common perception, Tokyo also offers a number of attractive green spaces in the city centre and within relatively short train rides at its outskirts. Note that down!

6- Cape Town, South Africa – Nature and Urban Life Combined

Despite not being the administrative central city, Cape Town is always used to represent South Africa on the global stage. This is enough evidence that the capital is no ordinary one. It is the mother city that meets city and the ocean.

From the magnificent Table Mountain range to the Pristine white sand beaches and chilly blue Atlantic waters, the capital has enough reasons to attract tourists worldwide. Afterall it’s Africa! To make the experience even more worthwhile, people take the Table Mountain Aerial Cableway to the summit for breath-taking 360-degree views of the city.

7. Vienna, Austria – Classical Beauty

Vienna is synonymous with elegance. If it is classical, it is in Vienna. The city is known for its classical music, imperial palaces, and clean streets. It offers a perfect blend of old-world charm and modern sophistication.

The city developed from early Celtic and Roman settlements into a Medieval and Baroque city, the capital of the Austro-Hungarian Empire. That explains why it’s classy. It has played an essential role as a leading European music centre too. Additionally, the historic centre of Vienna is rich in architectural ensembles like the late-19th-century Ringstrasse.

The city is consistently ranked for its high quality of life and aesthetic appeal with the footprints of Beethoven, Mozart and Freud. People often come to this city for the magnificent Schönbrunn Palace, a former royal house and UNESCO World Heritage site.

Here are all the most beautiful capital cities of the world for those who love travelling. However, it must be noted that these are still not all and the list is long. However, these seven are a good place to start.

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PSL X Tickets are Live! Here’s How You can Secure Yours

By
Huzaifa Gaba
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PSL X Tickets are Live! Here’s How You can Secure Yours
PSL X Tickets are Live! Here’s How You can Secure Yours

The Pakistan Super League (PSL) X is just around the corner, and the excitement is reaching a fever pitch as tickets for the marquee tournament went on sale yesterday.

With ticket sales officially open, fans can now grab their seats for what promises to be another thrilling season of Pakistan’s biggest T20 spectacle.

Mark Your Calendars – PSL X Starts April 11

This year’s tournament will kick off on April 11 and run for 37 action-packed days, featuring 34 matches across four major cities:

  • Karachi

  • Lahore

  • Multan

  • Rawalpindi

The grand finale will take place at Gaddafi Stadium, Lahore, on May 18.

Where and How to Buy PSL X Tickets?

Good news! You can book your PSL tickets online right now. But if you prefer the old-school way, physical tickets will be available starting Monday, April 7, at 4:00 PM from TCS Express Centres nationwide.

 

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Read More: Peshawar Zalmi Unveils PSL 10 Jersey & Anthem

Ticket Prices – What to Expect?

Prices vary based on match type and seating category. Here’s a quick breakdown of the most important ticket prices:

Final (Match 34, Lahore)

  • HOSP PCB Gallery: PKR 12,500

  • VVIP: PKR 11,000 – PKR 10,000

Eliminator 2 (Match 33, Lahore)

  • HOSP PCB Gallery: PKR 9,500

 Eliminator 1 & Karachi Kings vs Lahore Qalandars (Match 24, Lahore)

  • HOSP PCB Gallery: PKR 9,000

Budget-Friendly Options

  • Opening match, Qualifier 1 & Eliminators: PKR 1,000

  • Grand Final (General Category): PKR 1,500

  • Other league matches: PKR 650

Whether you’re aiming for premium seats or looking for a budget-friendly way to enjoy the action, there’s something for everyone.

New This Year: Ticket Raffle for Fans!

Here’s something exciting: PCB has introduced a ticket raffle!

During every match, lucky fans will get a chance to win amazing prizes like:
✅ Motorcycles
✅ Smartphones
✅ Gift hampers

So, buying a ticket isn’t just about watching cricket—it’s also a chance to win big!

With PSL X just weeks away, tickets will sell out fast. Whether you’re cheering for Peshawar Zalmi, Islamabad United, Karachi Kings, Lahore Qalandars, Quetta Gladiators, or Multan Sultans, one thing is clear: the atmosphere in the stadiums will be electric!

Stay tuned to Brandsynario for the latest news and updates.

Saud Shakeel Comments on PCB’s Coaching Chaos

By
Web Desk
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saud-shakeel-comments-on-pcb-coaching-chaos

Pakistan’s middle-order batter Saud Shakeel has made a bold statement about the Pakistan Cricket Board’s (PCB) revolving-door policy for head coaches.

If he were ever to become PCB chairman, he says, his first order of business would be to appoint a permanent head coach for three years—one who cannot be removed even if the chairman changes.

Now that’s a strong stance! And honestly, he makes a solid point.

Coaching Instability Hurts Players

Pakistan cricket has seen its fair share of coaching musical chairs. One day it’s Misbah-ul-Haq, the next it’s Saqlain Mushtaq, and before you know it, foreign coaches like Mickey Arthur or Grant Bradburn are in charge—only to be replaced again.

Saud believes that this constant change affects players’ performances. And he’s right!

“The change in the coaching setup definitely affects the environment of the dressing room. If I say that it does not affect us at all, I would be lying,” he said.

He explained that players and coaches need time to understand each other. A new coach comes in with his own mindset, preferences, and strategies, which takes time to adjust to. But if the coach is changed frequently, players are left confused.

And guess what? This uncertainty isn’t just in the coaching staff—it reflects in Pakistan’s inconsistent performances too.

A Strong Domestic System = A Stronger Pakistan Team

Saud Shakeel didn’t stop at coaching. He also addressed the financial struggles of Pakistan’s domestic cricketers.

“We need to uplift the standard of domestic cricket in terms of money,” he emphasized.

Many first-class cricketers in Pakistan earn less than top club cricketers in other countries. If we want our domestic structure to produce world-class talent, players must be given financial security. Otherwise, we risk losing talent to other careers or T20 leagues abroad.

Is Saud Shakeel Talking Sense? Absolutely!

Saud Shakeel’s comments highlight two major issues in Pakistan cricket—lack of coaching stability and poor financial support for domestic players.

If Pakistan truly wants to build a dominant cricket team, they need to fix these problems. A long-term head coach can bring consistency, clear planning, and better player development. And investing in domestic cricket means future stars will emerge better trained, more confident, and financially secure.

Stay tuned to Brandsynario for the latest news and updates.

Sindh Cracks Down on Transporters Overcharging Passengers

By
Zainab Khalid
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Sindh Cracks Down on Transporters Overcharging Passengers
Sindh Cracks Down on Transporters Overcharging Passengers

The Sindh government has launched a strict crackdown on transporters overcharging passengers returning home after Eidul Fitr. Transport Authorities are taking immediate action to prevent fare exploitation and ensure fair pricing for travellers.

Sindh Minister Sharjeel Memon emphasised that strong measures are in place to stop transporters overcharging passengers. He said the government prioritises protecting public rights and will not allow any bus, coach or any kind of transport service to increase fares unfairly above what is set.

District administrations, police, and the National Highway and Motorway Police are coordinating the crackdown. Transport officials will monitor fares closely and act swiftly against violators. Memon warned that transporters caught overcharging passengers will face legal consequences.

Read more: Sindh Government Launches Job Portal for Employment Seekers

He explained that the campaign aims to relieve citizens from unnecessary financial burden and create a transparent, organised transport system. The government aims to make travel affordable and convenient for all citizens.

Earlier, the Sindh government cancelled the holidays of all officers and staff in the transport department. This decision ensured that transport officials stayed on duty during the festive period to prevent fare exploitation. Authorities deployed staff at major bus terminals and highways to monitor fares and ensure compliance.

Memon reiterated that the Sindh government will not tolerate any exploitation of citizens. He encouraged passengers to report overcharging incidents, so authorities can take swift action.

The Sindh government continues to improve transport regulations and provide relief to passengers. Ensuring fair fares and a smooth travel experience remains a key focus for the provincial administration, as it strengthens its efforts against transporters overcharging passengers.

Stay tuned to Brandsynario for the latest news and updates.

President Asif Ali Zardari’s Health is Improving, Discharge Expected Soon

By
Yousuf Yaseen
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President Asif Ali Zardari’s Health is Improving, Discharge Expected Soon
President Asif Ali Zardari’s Health is Improving, Discharge Expected Soon

President Asif Ali Zardari’s health is improving, and he may be discharged from the hospital in a few days, according to Dr Asim Hussain. Speaking to the media, Dr Asim said that the president is receiving treatment at a private hospital in Karachi. He is under the supervision of infectious disease specialists.

Dr Asim mentioned that the president’s latest blood test reports are positive. “Infectious diseases department experts examine President Asif Zardari three times a day,” he stated, adding that shifting him from Nawabshah to Karachi was the right decision.

Visits to the president have been restricted as a precaution because of COVID-19. Asim assured them that they are regularly informing the president’s family about his health.

President Zardari was moved to Karachi after experiencing health complications. Since then, he has been in isolation under close medical monitoring, with multiple diagnostic tests conducted.

Read more: President Zardari’s Health Condition Report on Covid-19

Well Wishes 

Several political leaders have expressed their concern and well wishes. Prime Minister Shehbaz Sharif spoke to the president on the phone, offering prayers and noting that the nation was praying for his recovery. National Assembly Speaker Ayaz Sadiq also called Zardari and wished him well. Sindh Governor Kamran Tessori contacted Dr Asim to inquire about the president’s condition and extend his best wishes.

Sindh Minister Sharjeel Memon denied rumours that Zardari would be moved to Dubai for treatment, stating that the president was recovering well.

Meanwhile, President Zardari has pledged to continue Zulfikar Ali Bhutto’s mission to make Pakistan a developed and sovereign country. In a statement issued by the President House on the 46th death anniversary of Zulfikar Ali Bhutto, Zardari reaffirmed his commitment to protecting Pakistan’s sovereignty and democracy. He described Bhutto as a great statesman and a true representative of the people.

“Shaheed Zulfikar Ali Bhutto gave the nation its first unanimous constitution, laid the foundation of Pakistan’s nuclear programme and established an independent and sovereign foreign policy,” Zardari stated. He also recalled how Bhutto’s leadership led to the Islamic Summit Conference, strengthening Muslim unity.

The president acknowledged Bhutto’s contributions to empowering workers, farmers, and the underprivileged, ensuring their rights. He emphasised that Bhutto’s efforts resulted in significant advancements in education, industry and defense.

Stay tuned to Brandsynario for the latest news and updates.

Tinder’s AI Flirting Feature Sparks Mixed Reactions Online

By
Yousuf Yaseen
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Tinder’s AI Flirting Feature Sparks Mixed Reactions Online

Tinder’s AI flirting feature, a new AI-powered feature called The Game Game, has designed to help users practice flirting with a chatbot. Launched on April 1, this feature allows users to engage in flirty scenarios, like meeting someone at an airport baggage claim—and receive ratings based on their performance. The AI uses Tinder’s signature flame icons to score the interaction.

The feature is powered by OpenAI’s GPT-40 model and has drawn a mixed response from users. Some social media users were excited, while others were skeptical. One X user expressed frustration, saying, “AI needs to be stopped.” Another commented, “We’ve had enough with the AI, put it down!”

Others were intrigued by the concept. One user questioned, “So you’re telling me there’s an AI out there that rates how smooth I am? I’m intrigued.” Another asked, “So now it will be AI responses even when flirting?”

Read more: Apple’s iPhone 16 Debut Stuns With AI Features & So Much More

Some responses were humorous. A user joked, “Tinder’s ‘game’ just leveled up—time to unleash my inner Chad.” Another quipped, “It’s time to get that top score or delete the game and pretend I never tried.” A different user even compared it to spreadsheets, writing, “So, Tinder’s added an AI to rate my flirting? Guess I’ll need to create a VLOOKUP to find the perfect match. My dating life is now officially an Excel spreadsheet.”

Despite the memes and concerns, Tinder states that the goal is not to replace real-life dating. At the launch event, relationship expert Devyn Simone explained, “The Game Game is intentionally over the top—a low-stakes, playful experience that feels more like improv than a guide to perfect flirting.” She further added, “The AI rewards curiosity and warmth, listening, asking follow-up questions. It’s not about being slick or having the best line, it’s about being human.”

A Tinder spokesperson also clarified that the feature is not meant to be taken too seriously. The app has introduced time limits to ensure users engage in real conversations rather than getting stuck in AI interactions.

Tinder is not the only dating platform experimenting with AI. Other apps like Grindr and Hinge are also working on chatbot-based features. Third-party services like WingAI and Rizz offer AI-generated flirtation advice for users looking to improve their dating game.

Still, some users remain critical of AI’s growing presence in dating. One user summarized the concern by saying, “Practice flirting with AI bots to get you in the mood for flirting with the AI bots on the app. Everybody on the app is already a bot.”

As AI continues to shape how people connect online, The Game Game might become a new trend in digital dating or fade away like many app features before it.

Stay tuned to Brandsynario for the latest news and updates.

$2,300 iPhone? Trump Tariffs Trigger Economic Concerns

By
Yousuf Yaseen
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$2,300 iPhone? Trump Tariffs Trigger Economic Concerns
$2,300 iPhone? Trump Tariffs Trigger Economic Concerns

Countries around the world are preparing to increase trade tensions with the United States as Donald Trump’s tariffs trigger economic concerns. The decision raised concerns about rising prices in the U.S., the world’s largest consumer market.

On Wednesday, Trump introduced tariffs that led to a sharp decline in global financial markets on Thursday. Other world leaders criticised the move, seeing it as the end of decades of trade liberalisation. There were mixed messages from the White House regarding whether these tariffs were a permanent measure or a negotiation tactic. Trump said, “The tariffs give us great power to negotiate.”

The new U.S. tariffs include a 10% baseline tariff on all imports, with even higher duties on major trading partners. This could lead to increased prices on several consumer goods, including electronics. According to Rosenblatt Securities, if Apple passes on the added costs, a high-end iPhone could cost nearly $2,300.

Read more: Donald Trump’s Tariffs Spare No Country: Global Economic Impact

Businesses are adjusting to the changes. Automaker Stellantis announced temporary layoffs in the U.S. and plant closures in Canada and Mexico. General Motors stated it would boost domestic production.

Canadian Prime Minister Mark Carney criticised the U.S. for moving away from its role as a leader in international economic cooperation. He said, “The global economy is fundamentally different today than it was yesterday.” Canada announced limited countermeasures in response.

The Global Impact 

China and the European Union pledged to retaliate. China faces a 54% tariff, while the EU is subject to a 20% duty. French President Emmanuel Macron called for European countries to stop investing in the U.S. Meanwhile, Japan, South Korea, Mexico and India are delaying any response while seeking negotiations. Japan’s Prime Minister Shigeru Ishiba called the tariffs a “national crisis.”

IMF Managing Director Kristalina Georgieva warned, “It is important to avoid steps that could further harm the world economy.” She urged all parties to resolve trade tensions.

U.S. officials gave conflicting statements. Commerce Secretary Howard Lutnick and trade adviser Peter Navarro insisted the tariffs were not up for negotiation, but Trump later said, “The tariffs give us great power to negotiate.”

Markets suffered significant losses. The Dow fell nearly 4%, the S&P 500 dropped almost 5%, and the Nasdaq declined 6%, marking the worst trading day since March 2020. Companies with overseas production, including Nike and Apple, saw their stocks fall by 14% and 9%, respectively.

Asian markets also struggled, with Japan’s Nikkei down 1.85%. Chinese markets were closed for a holiday. Trump defended the tariffs as a response to trade barriers against U.S. goods. Vice President JD Vance said, “That’s fundamentally what this is about, the national security of manufacturing.”

Some experts believe the tariffs could increase inflation, raise recession risks, and cost American families thousands of dollars. Trump’s move also strains U.S. alliances in Asia. Japan and South Korea, which host U.S. military bases, face 24% and 25% tariffs, while Taiwan faces a 32% tariff.

Canada and Mexico were not targeted in the latest tariffs but already face 25% duties on several goods. The new tariffs on auto imports further strain their trade relationship with the U.S.

Stay tuned to Brandsynario for the latest news and updates.

Asian Cricket Council Welcomes Mohsin Naqvi as New President

By
Yousuf Yaseen
-
Asian Cricket Council Welcomes Mohsin Naqvi as New President
Asian Cricket Council Welcomes Mohsin Naqvi as New President

Mohsin Naqvi, Chairman of the Pakistan Cricket Board (PCB), officially took charge as the new president of the Asian Cricket Council (ACC) on April 3. His appointment marks a new leadership phase for Asian cricket, as announced in a press release by the council.

Indian media had previously reported that the board expected Naqvi to assume the role due to the ACC’s rotation policy. However, in December, Shammi Silva, the head of Sri Lanka Cricket, was appointed as the ACC chairman after Jay Shah transitioned to the ICC presidency on December 1.

A PCB official told in December that the ACC chairmanship would transition to PCB in January 2025. This happened following an agreement made during an ACC meeting in Malaysia.

Read more: PCB Chairman Mohsin Naqvi Steps In to Protect Domestic Cricketers Match Fees

Optimism for the Future

Naqvi, in his statement from the press release, expressed his gratitude for the new role. He said, “I am deeply honoured to assume the presidency of the Asian Cricket Council.” He highlighted Asia’s central role in world cricket and emphasised working closely with all member boards to expand the game’s reach. “Together, we will unlock new opportunities, foster greater collaboration and take Asian cricket to unprecedented heights,” he added. Naqvi also thanked the outgoing president for his contributions to the ACC.

Shammi Silva, in his farewell statement, said, “It has been a privilege to serve as president of the Asian Cricket Council.” He appreciated the teamwork of the member boards in strengthening the ACC and acknowledged Jay Shah’s leadership. “As I step down, I have full confidence that under Naqvi’s capable leadership, the ACC will continue its remarkable journey and thrive,” he stated.

The press release highlighted that Naqvi aims to focus on unity, innovation and strategic growth to maintain Asia’s cricket dominance. The ACC expressed optimism about the future. They are looking forward to enhanced development programmes, youth engagement and an increased global presence of Asian cricket under his leadership.

Stay tuned to Brandsynario for the latest news and updates.

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