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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.
    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.
    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Islamabad Court Grants Bail to Journalist Waheed Murad

By
Zainab Khalid
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Islamabad Court Grants Bail to Journalist Waheed Murad

The District and Sessions Court in Islamabad granted bail to journalist Waheed Murad on Friday. He had been arrested under the Prevention of Electronic Crimes Act (PECA).

Murad appeared in court after completing a two-day physical remand. Officials from the Federal Investigation Agency (FIA) brought him before Judicial Magistrate Abbas Shah. After the hearing, the judge ordered that Murad be sent to jail on judicial remand.

During the proceedings, the judge asked the FIA about the material recovered from Murad. His lawyer, Imaan Mazari, argued that he had only quoted politician Akhtar Mengal’s words in a social media post. Another lawyer, Hadi Ali Chatha, supported this, stating that Murad’s first tweet was based on Mengal’s statement.

After reviewing the arguments, the court granted Murad’s post-arrest bail against Rs 50,000 surety bonds.

Read more: Senior Journalist Waheed Murad Allegedly Abducted from Home

Earlier, Murad’s mother-in-law filed a petition for his recovery. Lawyers Imaan Mazari and Hadi Ali Chatha submitted the petition on her behalf. The petition named several officials as respondents, including the interior secretary, defence secretary, Islamabad’s inspector general of police and the SHO (station house officer) of Karachi Company police station.

A complaint about Murad’s disappearance was lodged at the Karachi Company police station. However, authorities did not register a formal FIR.

The petition demanded urgent efforts to find Journalist Waheed Murad and legal action against those responsible for his alleged abduction. It highlighted concerns over press freedom and the safety of journalists in Pakistan.

The arrest of Journalist Waheed Murad sparked criticism from journalist groups and human rights organisations, who called for stronger protections for press freedom. Many activists also questioned the use of PECA laws against journalists.

Stay tuned to Brandsynario for latest news and updates.

How to Reduce Melanin in Skin: Brightening the Skin Without Damage

By
Areeb Asif
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How to Reduce Melanin in Skin
How to Reduce Melanin in Skin

Melanin is responsible for the colour of our skin, hair and eyes. Now, don’t get me wrong; it is essential, but only when it’s in the required amount. Otherwise, it can drastically affect the appearance of the skin and increase problems like hyperpigmentation and uneven skin tone. Melanin removal can be a bit of a hassle, especially when you don’t wish to damage your skin in the process. So, here is how to reduce Melanin in skin—the safe way!

Melanin and Its Importance

Melanin is the pigment that gives colour to your skin, hair and eyes. It’s created by cells called melanocytes, which are found in the outer layer of your skin. It helps to shield the skin from the sun, and increased production leads to a tan. This helps to protect your body against sunburn.

However, some people’s cells make more melanin, as well as certain types of melanin, than others. And that’s what makes their skin darker than others and have more melasma, freckles and an uneven skin tone.

Melanin Rich Skin
Melanin Rich Skin

How to Reduce Melanin in Skin?

In order to reduce Melanin, both professional treatments and home-based remedies can be useful. However, keep in mind that you can’t permanently eliminate Melanin as it is something that our skin needs.

Natural Remedies

Some people claim that certain natural remedies can also help. Even though there isn’t enough evidence on the effectiveness of these methods; if it’s working for others, it doesn’t hurt to try. Here is how to decrease Melanin in skin the natural way:

  1. Aloe Vera: Aloe Vera gel is used for a lot of skin related concerns and it is also a popular natural ingredient in reducing Melanin production. This is because the plant contains Aloesin, a compound that inhibits melanin synthesis. To use Aloe Vera, apply a thin layer of the gel to the skin and leave it on for 30 minutes before rinsing off.
  2. Lemon Juice: Some people also use lemon juice to reduce skin pigmentation. This is due to the high vitamin C content in lemons that prevents the formation of Melanin. Apply a thin layer of freshly squeezed lemon juice on the affected areas and leave it on for 15-20 minutes before rinsing off with water. However, do a patch test first as Lemon extract can at times cause inflammation in some skin types.
  3. Turmeric: Turmeric has been used for centuries in traditional medicine for its skin-brightening properties. This is due to an active compound in Turmeric called Curcumin, which helps suppress the ability of melanocytes to create more melanin and improves skin brightness. Just mix a spoonful of turmeric powder with milk or honey and create a smooth paste. Then apply it to the skin. Leave it on for 20-30 minutes before rinsing off.

Professional Treatment

One professional treatment that can help reduce melanin production in the skin is Laser Therapy. This light therapy uses high-energy light beams to target and break down melanin pigments in the skin. It can reduce the appearance of hyperpigmentation and promote a more even skin tone. There are several types of laser treatments that can be used, including ablative lasers, non-ablative lasers, and 1064 nm lasers. However, it must be understood that multiple laser therapy sessions may be required to achieve optimal results.

Another light-based therapy that is trending a lot these days is, Intense pulse light (IPL). It uses pulses of light energy to target sunspots by heating and destroying the melanin, which removes the discoloured spots. However, IPL is not recommended for people with darker skin. For people of colour, the 1064 nm laser is a safer option.

Laser Treatment To Treat Skin Pigmentation
Laser Treatment To Treat Skin Pigmentation

Doctors may also recommend topical creams or serums containing ingredients like hydroquinone, kojic acid, or retinoids. These ingredients inhibit melanin production and promote skin cell turnover. It is crucial to consult with a dermatologist before using these products on your skin to ensure their safety and effectiveness.

Side Note: Whatever method is used, sunscreen should not be forgotten. If one is already using it then they must increase its use and for those not using any SPF based products and sunscreen must incorporate one in their daily routine.

Reasons for High Melanin Production in Skin

As already stated, Melanin is produced by melanocytes in the skin. There are certain factors that increase this production and make some people suffer from increased melanin levels:

  • Genetics: Determines baseline skin tone. There is high chance if your parents have high melanin levels than you will too
  • Sun exposure: UV rays stimulate melanin production as a defense mechanism. This can often cause dark spots too.
  • Hormonal changes: Pregnancy, birth control and medical conditions can also trigger excess melanin.
  • Inflammation: Acne, injuries, or allergic reactions can lead to post-inflammatory hyperpigmentation.
  • Certain medications: Some drugs can increase melanin production as a side effect.

Melanin Reducing Foods: How to Reduce Melanin in Skin Permanently By Eating 

While you cannot permanently exclude melanin from the skin, you can reduce it, especially by eating certain melanin reducing foods. Many dermatologists and experts often recommend eating our skin care before applying it. Only this can give long term results.

Studies have shown that high protein and rich fibrous food enriched with vitamins disrupts melanin production in the body. These foods include:

  • Watermelon
  • Kiwi
  • Papaya
  • Dry Fruits
  • Sweet Potatoes
  • Berries
  • Tomatoes
  • Flex Seeds
  • Pumpkin Seeds

Including these foods in your diet will help lighten the skin since they include high levels of antioxidants, vitamin C and glutathione.

Tanning Without Increasing Melanin

People often don’t have a problem with darker skin but the skin concerns that come with it. So anyone who wishes to get more tan without increasing Melanin levels in their skin can opt for tanning beds. This can make the skin look more tanned without getting exposed to harmful UV rays. These self tanning methods use a pigmentation effect on the skin called Melanoidin. The pigment can last a few days, and then fades as your skin produces new cells.

Remedies That Should be Avoided

Not all remedies are created equally. Some remedies can cause skin irritation, redness, or damage.

These include:

Reducing Melanin Made Safe and Easy

You no longer have to ask,” how to reduce melanin in skin? ” Just follow the solutions stated above and remember that consistency is key! No doubt, the melanin levels in your skin will be reduced without a doubt. And if nothing works (which is a big “if”), then we would recommend consulting a dermatologist, as there is a chance that there might be more problems with the skin than is visible.

Stay tuned to Brandsynario for latest news and updates

Zakat Beneficiaries in Rawalpindi to Not Get ‘Eidi’ This Year

By
Zainab Khalid
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Zakat Beneficiaries In Rawalpindi To Not Get 'Eidi' This Year
Zakat Beneficiaries in Rawalpindi to Not Get 'Eidi' This Year

For the first time in Punjab’s history, 10,000 deserving individuals and Zakat beneficiaries in the Rawalpindi division will not receive Eidul Fitr assistance. Many rely on this aid for festive celebrations, and its absence has caused significant disappointment. As a result, the monthly allowance for widows and destitute families has increased from Rs1,500 to Rs2,000, while the dowry fund has risen from Rs25,000 to Rs100,000.

The Rawalpindi district Zakat office has also increased yearly financial aid for deserving individuals. It raised the monthly subsistence allowance by Rs500 and the dowry fund for underprivileged girls by Rs75,000. This change aims to provide better support during the Eid festival.

The district Zakat office and 1,166 local Zakat committees have informed recipients that Eid gifts will not be given this year. Many Zakat beneficiaries in Rawalpindi visited the Zakat offices, hoping to receive assistance, but left empty-handed and disappointed.

Read more: Zakat Deduction on Bank Accounts for Ramadan 2025 Announced

According to the Zakat Committee Administrator, Deputy Commissioner Hassan Waqar Cheema’s office allocated Rs2.4 billion for Rawalpindi’s deserving families. However, officials told due to time constraints, it is impossible to distribute the Eid gifts before Eidul Fitr.

Instead of Eid aid, beneficiaries will receive a lump sum of Rs24,000 per family for the entire year. The new Rs2,000 monthly allowance will cover their basic needs. Officials have finalised recipient lists, and fund distribution will take place from April 7 to April 14.

Additionally, visually impaired individuals will also receive Rs24,000 annually, disbursed at Rs2,000 per month. Authorities assure that while Eid assistance has been cancelled, the increased financial aid will offer better long-term support for Zakat beneficiaries in Rawalpindi division.

Stay tuned to Brandsynario for latest news and updates.

Former Foreign Secretary Najmuddin A. Shaikh Passes Away

By
Zainab Khalid
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Former Foreign Secretary Najmuddin A. Shaikh Passes Away
Former Foreign Secretary Najmuddin A. Shaikh Passes Away

Former foreign secretary Najmuddin A. Shaikh passed away early Friday morning at his residence in Karachi, his family confirmed.

“It is with profound sorrow that we announce the passing of former Foreign Secretary and Ambassador Najmuddin A. Shaikh. He left us peacefully in his home early Friday morning,” the family said in a statement. They requested everyone to recite Surah-e-Fatiha for his soul and pray for his peaceful journey to the afterlife.

His funeral prayers will be held today (28 March) after Asr at 5:15 pm at the DHA Phase VIII Graveyard in Karachi. Family members, friends and colleagues are expected to attend and pay their last respects.

Shaikh leaves behind a grieving family, including his wife of over 50 years, Raana Shaikh, his son Nadir, his daughter Nermeen, his daughter-in-law Sobia, and two grandchildren, Isaad and Lyali. His surviving siblings include brothers Riaz, Siraj, Ajaz and Fareed, and sisters Waheeda and Raffat. His nieces, nephews and a wide circle of friends and colleagues also dearly loved him.

Read more: Sindh Government Launches Job Portal for Employment Seekers

He had a distinguished career in Pakistan’s foreign service. He held key diplomatic positions, serving as Pakistan’s high commissioner to Canada and ambassador to Germany, the United States and Iran.

The deceased was also a former member of the board of governors at the Institute of Strategic Studies in Islamabad and a founding member of the Karachi Council of Foreign Relations. His contributions to diplomacy and international relations earned him great respect.

The passing of former foreign secretary Najmuddin A. Shaikh marks the end of an era in Pakistan’s diplomatic history. People will remember him for his service, wisdom and great contributions to international relations.

Stay tuned to Brandsynario for latest news and updates.

Fire Destroys Shops at Landa Bazaar in Sadiqabad

By
Zainab Khalid
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Fire Destroys Shops at Landa Bazaar in Sadiqabad
Fire Destroys Shops at Landa Bazaar in Sadiqabad

A sudden fire broke out at Landa Bazaar in Sadiqabad near Railway Station on Thursday, destroying dozens of shops and pushcarts. The market had over 200 temporary shops selling used clothes and was located between the railway station and Railway Road.

Rescue 1122 team declared a red code and reported that sparks from an electric pole started the fire, which spread rapidly. Firefighters received the emergency call at 12:14 pm. Thick black smoke filled the sky as fire engines from multiple cities, along with municipal and factory fire teams, rushed to contain the flames. Rescue 1122 teams from all four tehsils of the Rahim Yar Khan District were present.

A shopkeeper estimated that hundreds of shops burned down, each carrying stock worth Rs3 million to Rs4 million due to Eidul Fitr’s approach. Strong winds worsened the situation, affecting a 2km area of the market.

Read more: Murrees Forests Devastated by Unrelenting Wildfires

Another trader blamed the fire on unplanned electricity poles and local ovens used for roasting peanuts and making sweets. He said similar fires had happened before. Many shops at Landa Bazaar in Sadiqabad were made of wooden planks, making them highly flammable. He also criticised Pakistan Railways for allotting these shops without a proper leasing process, leading to poor market planning.

During the fire, an old railway coach parked on the tracks caught fire. Pakistan Railways spokesperson Babar Ali Raza clarified that it was not a passenger coach but an old one used by track maintenance staff. It contained tools and diesel, but the railway’s signal system remained safe.

Deputy Commissioner Rahim Yar Khan Khuram Pervaiz visited the Landa Bazaar in Sadiqabad to oversee rescue efforts. He stated that six fire engines and 22 fire tenders were actively working to control the fire. He assured that authorities would investigate the cause of repeated fires in the area.

Landa Bazaar has seen similar incidents before. Fires in 2015, 2017 and 2021 destroyed hundreds of shops, causing significant losses.

Stay tuned to Brandsynario for latest news and updates.

Who is Rajab Butt? A Question Everyone Has Right Now

By
Areeb Asif
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Who is Rajab Butt? A Question Everyone Has Right Now

A very controversial name that has been making headlines lately is of Rajab Butt’s. The infamous internet personality has lately been a part of a lot of drama and controversy, ranging from Ducky Bhai’s famous YouTube war to egoistic denial of not knowing the famous actor Fahad Mustafa and the latest, meddling with the blasphemy law. But the main question is, who is Rajab Butt? How did he come into the public eye? What is his life beyond the controversy?

Who is Rajab Butt? A Brief Introduction

Rajab Butt is a popular Pakistani digital creator, actor and YouTuber. He was born on Dec 28, 1994 in Lahore, Pakistan. He is known for his engaging content and has built a large following on social media, with 1.1 million followers on Instagram and 4.25 million subscribers on YouTube. Here is a brief bio of the creator:

Full Name Rajab Butt
Date of Birth December 28, 1994
Birth Place Lahore, Pakistan
Age 30 Years
Gender Male
Siblings 1 Sister (Ghazal Jawad)
Zodiac Sign Capricorn
Spouse Married (Eman)
Eye Color Dark Brown
Hair Color Black
Heigh 5 Feet 10 Inches
Weight 70 kg
Profession YouTuber, Social Media Influencer
Net Worth Approximately $1 Million

 

His Rise to Fame: Early Life and Professional Career

Rajab Butt first emerged as a public figure through YouTube content creation. Starting his YouTube in 2015, Rajab Butt uploaded short skits and entertaining clips featuring his style. Later, Rajab attempted to enrich the content and began posting vlogs about his everyday life, travels and the popular YouTuber he collaborated with.

The Pakistani YouTube community, especially the youth, loved his humorous and relatable content that resonated with the audience.

Rajab Butt’s Family

Rajab Butt is a family vlogger, so of course his family is an important mention here. In fact, Rajab’s family has a major part to play in his fame, especially his marriage to his now wife, Emaan. The lavish wedding that made Rajab go viral — for all types of reasons. Rajab was seen lavishly throwing loads and loads of money during the wedding rituals, especially on his wife, and social media had a lot to say about it. Oh, and let’s not forget the lion cub that got Rajab arrested.

 

View this post on Instagram

 

A post shared by Rajab Ali (@rajab.butt94)

A Man No Short of Controversy

Talking about arrest, we now come to the controversial parts. The internet figure is no stranger to drama and has made a lot of headlines due to his “not so likeable” actions.

The Youtuber was first under severe backlash for violating wildlife laws, then his grant display of wealth wasn’t liked by many in regards with the current economical distress. Rajab was also under fire when in a viral clip he was seen asking “who is Fahad Mustafa?” in an egoistic manner, almost like he was looking down on such a veteran actor. Lately, the habit to be in controversy has gotten to his throat when he was booked under blasphemy PECA laws. The public figure launched a perfume with the number of the blasphemous act of Pakistan, 295, which was seen as an attempt to mock the laws of the country. And let’s just say it didn’t age well.

Read More: Rajab Butt Perfume ‘295’ Under Fire over Peca Laws 

These are all the details of the infamous personality “Rajab Butt”. Hopefully, now you know who is Rajab Butt and why he has been trending these days. Don’t live under a rock now!

Stay tuned to Brandsynario for latest news and updates.

AirAsia Launches Direct Flights to Karachi from May 30

By
Yousuf Yaseen
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AirAsia Launches Direct Flights to Karachi from May 30
AirAsia Launches Direct Flights to Karachi from May 30

Malaysia’s budget airline, AirAsia launches direct flights to Karachi, offering affordable travel options for both business and tourism, with bookings now open. Starting May 30, the flights will operate four times a week. Business circles believe that this new service will further enhance the trade relations between the two countries.

AirAsia CEO Benjamin Ismail expressed his enthusiasm about the new route, saying, “We are excited to introduce this service as it will allow us to strengthen our presence in the South Asian markets.” He added, “Karachi is a major city that offers numerous opportunities in trade, tourism, and entertainment and we are proud to connect it to our vast network.”

Read more: PIA Flight Ban in the UK to Remain in Place

Karachi and Kuala Lumpur are not only important for business, but are also highly attractive for tourists. Both cities boast rich historical significance, beautiful beaches and vibrant markets that captivate visitors.

Karachi’s historical landmarks, museums and coastal areas, particularly the Churna Island and Turtle Beach, offer unique experiences for tourists.

On the other hand, Kuala Lumpur’s iconic Petronas Twin Towers, Batu Caves, and the sky-high chairlift at Chin Ting offer breathtaking views, alongside Malaysia’s stunning islands that draw tourists from around the world.

Tickets

Return tickets from Kuala Lumpur to Karachi start at 959 Malaysian Ringgit, with one-way tickets available from Rs64,990.

According to the airline, these promotional fares are available for booking through the AirAsia Move app and the AirAsia website until April 20. The travel period is from May 30, 2025, to March 27, 2026.

Stay tuned to Brandsynario for latest news and updates

The Ultimate AI Experience is Here – Unveiling Infinix NOTE 50 Series with Free MagPower!

By
Sania Saeed
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The Infinix NOTE 50 Series is crafted with precision, featuring an Armor Alloy Metal body that not only enhances durability but also exudes a premium feel.

Lahore, March 27th, 2025: Infinix, the leading smartphone brand in Pakistan, has officially launched the NOTE 50 Series, which uniquely blends metal craftsmanship with innovative AI features and extraordinary charging capabilities. Starting from PKR 64,999/- the NOTE 50 Series is now available nationwide and online on X-park with exclusive gifts for early buyers and free MagPower with every purchase.

The Infinix NOTE 50 Series is set to revolutionize your past perception of AI. With the powerful DeepSeek R1 seamlessly integrated into its core, this series represents a remarkable leap forward in AI technology. One of its standout innovations is AI Live Call Translation, which enables real-time, two-way translation during phone calls, breaking language barriers effortlessly. Complementing this is the AI Call Summary feature, which automatically transcribes and summarizes key points from calls, ensuring users never miss important details. Additionally, the series introduces advanced AI Health Monitoring, tracking vital health metrics like heart rate, stress levels, and sleep patterns, offering users valuable insights into their well-being. The NOTE 50 Series is more than just a smartphone; it’s an AI companion designed for seamless communication, enhanced productivity, and personal health management.

The Infinix NOTE 50 Series is crafted with precision, featuring an Armor Alloy Metal body that not only enhances durability but also exudes a premium feel. Designed for those who appreciate both style and strength, the NOTE 50 Series delivers a refined aesthetic with a solid grip, making it the perfect blend of elegance and resilience.

Talking about the latest launch, Infinix CEO Simon Feng said: “The NOTE 50 Series embodies our commitment to driving meaningful innovation that enhances the daily life experience of our users. From AI-powered intelligence to super-fast charging speeds, this device is built to empower users with performance, efficiency, and durability like never before.”

Moreover, the Infinix NOTE 50 Series takes charging to the next level with All-Round FastCharge 3.0, ensuring speed, convenience, and safety. With 90W fast wired charging and 30W wireless MagCharger, you can power up your device in minutes, keeping you connected without long waits. To give its users a complete wireless charging experience, 20W wireless MagPower is included free with every purchase of NOTE 50 Series.

Game, Stream, and Watch in Style: TCL Debuts P7K & P8K QLED TV Series

By
Sania Saeed
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The P7K series features a 2.0 CH Speaker system, delivering immersive sound quality with Dolby Atmos and DTS X.

Lahore, March 27, 2025: TCL, Pakistan’s No. 1 LED TV brand, continues to push the boundaries of home entertainment with the launch of its latest P7K and P8K QLED TV series. These cutting-edge QLED TVs are designed to deliver a premium visual and audio experience, boasting advanced features that cater to movie lovers, gamers, and tech enthusiasts alike.

P7K and P8K series are equipped with upgraded Colorful Quantum Crystal technology and an HVA panel, ensuring stunning picture quality with vibrant colors and deep contrasts. The QLED TV with AiPQ Processor optimizes visuals for an immersive experience, while Dolby Vision empowers content to display greater color depth and incredible contrast in movies, TV shows, and games, providing you with an immersive picture quality experience.

With Miracast and now even Airplay, upgrade your experience by casting your device to your BIG screen TV and enjoying stunning 4K resolution. Seamlessly connect your Apple device and take full control of your work with the ease of Wi-Fi. Both series also feature 4K resolution, a slim, unibody structure, and a bezel-less full-screen design, making them the perfect centerpiece for any home entertainment setup and enhancing the aesthetics of any space.

The P7K series features a 2.0 CH Speaker system, delivering immersive sound quality with Dolby Atmos and DTS X. Gamers will appreciate the 120Hz Game Accelerator and Game Bar, ensuring smooth gameplay with minimal lag. This series is available in screen sizes ranging from 43 to 85 inches, catering to diverse viewing preferences.

On the other hand, the P8K series offers a 2.1 CH Speaker system, providing enhanced surround sound. It also boasts a 144Hz VRR (Variable Refresh Rate) and Game Bar, delivering ultra-smooth gameplay for competitive gamers. The P8K series is available in screen sizes from 50 to 98 inches, offering a superior visual and gaming experience.

Majid Khan Niazi, Director of Marketing for TCL Middle East and Africa, commented, “At TCL, we are committed to revolutionizing home entertainment by integrating the latest technology into our products. The P7K and P8K series showcase our dedication to providing consumers with high-quality picture, immersive sound, and seamless gaming experiences. These TVs are designed to cater to a wide range of entertainment needs, making every moment at home more enjoyable.”

With the launch of the P7K and P8K QLED TV series, TCL reaffirms its position as a leader in the home entertainment industry, bringing cutting-edge innovation and unmatched performance to consumers.

PK7 and PK8 QLED TV Series are now available nationwide at all dealerships and TCL flagship stores. Customers can visit and purchase their favorite products today!

For more information and to purchase TCL’s latest range, visit: [https://www.tclpakistan.com]

From Plastic to Metal: The Evolution of Smartphone Design

By
Sania Saeed
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The turning point came with the introduction of metal-bodied smartphones like the iPhone 5 (2012), which featured an aluminum unibody.

Ever noticed how the finest watches, luxury cars, and high-end gadgets all have one thing in common? Metal. There’s something undeniably premium about its cool, smooth touch—the way it feels substantial without being heavy, sleek without being fragile.

A metal body design isn’t just about durability; it’s a statement of sophistication and expert craftsmanship. It reflects precision engineering, where every curve and edge is meticulously shaped for both strength and elegance. The way light dances off its polished surface, the seamless construction that feels like a single, sculpted masterpiece—this is what premiumness looks and feels like.

The turning point came with the introduction of metal-bodied smartphones like the iPhone 5 (2012), which featured an aluminum unibody design that redefined premium aesthetics and build quality. This shift marked a new era in smartphone design, proving that metal could offer both strength and sophistication. The transition to metal frames not only improved structural integrity but also elevated the user experience, making devices feel more solid and luxurious.

Before the iPhone 5, some manufacturers had already experimented with metal in smartphone construction. One of the earliest examples was the Nokia 8800 (2005), a luxury phone featuring a stainless-steel body that exuded elegance and durability. Similarly, the HTC Legend (2010) introduced a unibody aluminum design that set a new standard for build quality in Android smartphones. The HTC One M7 (2013) further refined this approach, combining sleek design with a robust metal chassis that became an industry benchmark.

Samsung also explored metal construction with the Galaxy Alpha (2014), which was the company’s first smartphone with a metal frame, signaling its transition from plastic to more premium materials. This move was solidified with the release of the Galaxy S6 (2015), which featured a glass-and-metal design that became a staple in Samsung’s flagship series.

While metal brought numerous advantages, such as durability and a premium feel, it also posed challenges. Metal bodies could interfere with wireless signals, making antenna design more complex. Apple addressed this issue with plastic antenna bands in the iPhone 6 (2014), a design choice that became widely adopted by other manufacturers. Additionally, metal made phones slightly heavier, and it was prone to dents and scratches, leading some brands to explore hybrid materials that combined metal with other elements for enhanced resilience.

This legacy continues with the NOTE 50 Pro, featuring Armor Alloy Ultra Resilient Metal—an innovative material that offers lightweight strength and excellent scratch resistance. Unlike traditional materials, this advanced metal provides superior durability without compromising on style, ensuring that modern smartphones can withstand the rigors of daily use while maintaining a sleek, premium aesthetic.

The shift from plastic to metal in smartphone construction is more than just a change in materials—it is a testament to the industry’s commitment to excellence. As users continue to demand stronger, sleeker, and more durable devices, metal remains at the forefront of smartphone design. The NOTE 50 Series stands as a shining example of how cutting-edge engineering and high-quality materials come together to create a device that is as stylish as it is robust. This is not just an evolution; it is a revolution in smartphone craftsmanship.

All the Cute and Hilarious Moments From Jeeto Pakistan Ramadan 2025

By
Areeb Asif
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All the Cute and Hilarious Moments From Jeeto Pakistan Ramadan 2025
All the Cute and Hilarious Moments From Jeeto Pakistan Ramadan 2025

Game shows come and go, but none has stayed as relevant as Jeeto Pakistan. Over time, many have tried becoming like Fahad Mustafa and Jeeto Pakistan but have failed miserably.

And now, even after 11 years, the “Jeeto Pakistan Craze” is not coming down anytime soon. Even during this Ramadan, Jeeto Pakistan and its lovely audience haven’t failed to entertain us post-iftaar. So if you don’t watch this wholesome show, here are some cute and memorable moments we got from Ramadan Jeeto Pakistan 2025 that had the internet in awe.

“Kuch Nhi Chahiye,” Cutest Little Fan of Fahad Mustafa 

One of the purest moments that stood out in this Ramadan session was of a young fan. In a segment that quickly went viral, a small girl was seen expressing her heartfelt admiration for Fahad Mustafa. She told him how she had seen him on the television and thought that he looks nice or “acha.”

This led to a delightful interaction between the two that melted the hearts of everyone watching. When asked if she wanted anything, the girl denied it completely, leaving even Fahad Mustafa in awe due to her purity. The host is usually asked for alot of prizes and for a change someone wanted nothing from him. Due to this, Fahad Mustafa gave the little girl a small toy car. 

Read More: Here’s How to Participate in ‘Jeeto Pakistan’

This clip soon became the most shared clip from the show and it showed the genuine connection ARY Jeeto Pakistan has with its viewers.

“9 x 1= 8,” Math Table Done Dirty

“9 ka table sunao ” any Jeeto Pakistan viewer knows as soon as they hear these words, they are in for a ride. This is exactly what happened on one of these segments. A girl was asked to read out the Maths table of the number “9”, and she butchered it up in the first go. Apparently, now, “9 x 1 = 8” as per this genius member of the audience. The mistake immediately went viral, and even Fahad Mustafa couldn’t help but comment on it by stating that “Oh God, today I have seen it all.”

 

View this post on Instagram

 

A post shared by Celebs.Pakistan (@celebspakistan)

Sarfaraz and Sana Javed’s Cute Banter

In another series of events, Sana Javed and Sarfaraz are often seen frequently bantering with each other. During a segment, both were again seen indulging in friendly banter when Sarfaraz commented on how Sana Javed acts differently while playing the game against her husband. To which Sana replied that she can talk with her husband whatever way she wants. This resulted in even more friendly fires and comment exchanges between the cricketer and the actress. Fahad was also seen as confused and enjoyed this clash while it lasted. People also seemed to enjoy this moment a lot, especially the memers, making it go viral almost immediately.

Fahad Mustafa Asking for Salary Increment

After completing 11 years, Fahad Mustafa took it to the screen to finally ask for a salary increment. Fahad Mustafa along Waseem Badami were seen surrounding their boss and asking the audience to help them increase the salary. The audience too got involved and started chanting for the appraisal, which resulted in the boss finally agreeing. This hilarious way to ask for something made the audience get more involved with the show.

Fahad Mustafa’s Interaction With Elderly Women

Lastly, on a much more touching note, the host was again seen respecting the elderly audience at his show. This recent interaction of Fahad Mustafa has won over the internet. The host was even seen kissing the hand of the aged woman on Jeeto Pakistan Live and helping her to choose the box that could get her something valuable. This down-to-earth gesture made people admire Fahad more than they already did. Indeed, respect gets one a long way!

This was just a glimpse of everything that happens in Jeeto, Pakistan. So, what was the moment that made you fall in love with Jeeto Pakistan and Fahad Mustafa?

Stay tuned to Brandsynario for latest news and updates

Train Services in Balochistan Resume After 16-Day Suspension

By
Zainab Khalid
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Train Services in Balochistan Resume After 16-Day Suspension
Train Services in Balochistan Resume After 16-Day Suspension

Train services in Balochistan have resumed after a 16-day suspension following a terrorist attack on the Jaffar Express. This marked a major step towards restoring normal operations.

Federal Minister Amir Muqam was present at the station to see off passengers and offer prayers for their safe journey. The Jaffar Express is carrying 280 passengers, including 28 travelling directly from Peshawar to Quetta. It is scheduled to complete its 34-hour journey and arrive in Quetta by 5 PM the following day.

The train has been decorated with the national flag, colourful banners and balloons to highlight its importance. It will pass through Punjab and Sindh before reaching Balochistan, making it the only train connecting all four provinces.

Read more: Jaffar Express Hijacked in Balochistan: What Happened and What’s Next?

Speaking to the media, Amir Muqam said that Prime Minister Shehbaz Sharif had been eager to resume the Jaffar Express service to Quetta. He emphasised that terrorist attacks would not stop Pakistan’s progress, and development in Balochistan would continue. He also expressed satisfaction over the new train services in Balochistan, calling it a symbol of resilience.

The minister reaffirmed that the people of Khyber Pakhtunkhwa stand firm against terrorism and fight against this threat will continue. He also noted that security for all train services has been significantly strengthened.

Meanwhile, railway authorities in Quetta decided to send passenger coaches and locomotives that were damaged in the attack to Lahore for repairs.

Additionally, to accommodate Eid travellers, a special train will depart from Quetta on March 29. Passengers will also get a 20% discount on tickets during Eid days. Train services in Balochistan have also been expanded from three trains to nine to enhance travel facilities.

Stay tuned to Brandsynario for latest news and updates.

Saim Ayub Injury Update: Cricketer Returns to Lahore Ahead of PSL

By
Usman Kashmirwala
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Saim Ayub Injury Update: Pakistan’s teenage batting prodigy Saim Ayub has arrived in Lahore before the eagerly awaited Pakistan Super League (PSL) season 10. Yet, his availability for the tournament is still in doubt as he is waiting for a medical go-ahead after undergoing a long rehabilitation stint for an ankle injury.

The prolific left-hander fractured his right ankle while fielding during the Cape Town Test against South Africa in January. The unfortunate mishap kept him out of action for more than two months, including Pakistan’s vital ICC Champions Trophy 2025 campaign. Ayub underwent rehabilitation in London under the Pakistan Cricket Board (PCB), with reports indicating positive progress.

Saim Ayub Injury Update: Cricketer Returns to Lahore Ahead of PSL
Saim Ayub Injury Update: Cricketer Returns to Lahore Ahead of PSL

Fitness Test at NCA Lahore

With the PSL just a few days away, Saim Ayub is to take a crucial fitness test at the National Cricket Academy (NCA) in Lahore. The test will reveal if he can make it back to competitive cricket in time to play for his franchise, Peshawar Zalmi. PC board insiders say that the recent medical reports from the UK show encouraging signs of recovery. But the ultimate call is left to the judgment of PCB’s medical panel, who will assess his mobility and match preparedness.

Potential Impact on Peshawar Zalmi

If he is cleared, Ayub’s return would be a massive boost for Peshawar Zalmi, who are looking to make a strong PSL 10 run. His energetic batting and capability to push the innings at a high pace make him an important resource for the squad. But the young cricketer is being careful, focusing on long-term fitness rather than returning to action too soon.

Saim Ayub Injury Update: Cricketer Returns to Lahore Ahead of PSL
Source: Geo Super

Awaiting the Final Decision

After the fitness test, Ayub will be celebrating Eid with his family in Karachi before making a final decision regarding his PSL presence. Fans and observers are waiting with bated breath for the decision, hoping to see one of Pakistan’s brightest batters take the field once again.

Read More: New Zealand Thrash Pakistan as Seifert Smashes 97 in 5th T20I

With PSL 10 on the horizon, Lahore will be the focus of attention when Ayub’s fate for the tournament is determined. Whether he returns to the field to represent Peshawar Zalmi or continues rehabilitation, full fitness is his ultimate aim. Fans of the sport in Pakistan are keeping their fingers crossed for his comeback, aware that his inclusion may bring elements of excitement and firepower to the league.

Stay tuned to Brandsynario for latest news and updates

Red Bull Replaces Liam Lawson at the Japanese Grand Prix

By
Usman Kashmirwala
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Red Bull Replaces Liam Lawson at the Japanese Grand Prix
Red Bull Replaces Liam Lawson at the Japanese Grand Prix

In a shocking twist, Red Bull has replaced Liam Lawson with Yuki Tsunoda just two races into the 2025 Formula 1 season. The change will take effect at the next Japanese Grand Prix, which will mark Tsunoda’s highly anticipated debut for Red Bull on home turf at Suzuka.

A Brief Promotion for Liam Lawson

Liam Lawson’s time as Max Verstappen’s teammate has turned out to be a short one. Even though he was preferred to Tsunoda for the Red Bull drive, the 23-year-old has failed to find his groove with the RB21. His results in the first two rounds have been poor: three back-to-back Q1 knockouts and no points on the board. Red Bull, with its brutal driver choices, has decided to demote Lawson back to Racing Bulls, the junior team of the squad. This will level the pressure currently on him.

Read More: New Zealand Thrash Pakistan as Seifert Smashes 97 in 5th T20I

Red Bull Replaces Liam Lawson at the Japanese Grand Prix
Red Bull Replaces Liam Lawson at the Japanese Grand Prix

Tsunoda Gets His Big Break

Having been on Red Bull’s junior team since 2021, Tsunoda has been fighting for a promotion to the senior team for a long time. Though he was left out in favour of Lawson initially, the Japanese driver is now in one of the most desired seats in the world of motorsport. His first outing in a Red Bull car at his home circuit of Suzuka is an added attraction for Japanese fans.

But there will be high expectations. Red Bull’s second driver has always been a difficult nut to crack. Pierre Gasly and Alex Albon have not been able to keep up with Verstappen’s pace. Tsunoda won’t get much time to settle in, as people are expecting him to deliver from day one.

What Went Wrong for Lawson?

Lawson’s swift demotion indicates Red Bull’s high-pressure environment. Although he performed well in his earlier appearances with Racing Bulls, he was unable to gain traction in the senior team. His poor performances in qualifying, taking a rear-grid finish in China and Australia, were warning signs early on. There are reports indicating that he has been emotionally exhausted by the task.

Red Bull Replaces Liam Lawson at the Japanese Grand Prix
Red Bull Replaces Liam Lawson at the Japanese Grand Prix

Looking Ahead

As Tsunoda takes over at Red Bull, Lawson’s future hangs in the balance. A return to Racing Bulls might help him regain confidence. All eyes are now on Tsunoda—can he justify the seat, or is history set to repeat itself?

Stay tuned to Brandsynario for latest news and updates

PSL 10 Anthem Sparks Controversy: Is It Time for a New Voice?

By
Web Desk
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psl-10-trophy-tour-luminara-set-to-light-up-11-cities-anthem
PSL 10 Anthem Sparks Controversy: Is It Time for a New Voice?

The Pakistan Super League (PSL) is gearing up for its 10th edition, but the buzz isn’t just about cricket. The official anthem has become a hot topic, with many questioning the league’s decision to bring back Ali Zafar as the lead singer—again.

Same Singer, Same Debate

Ali Zafar has been the voice of PSL for years, delivering anthems in 2016, 2017, 2018, and 2024. Now, as he returns for PSL 10, fans and even franchise owners are raising concerns over the lack of variety.

Multan Sultans’ owner, Ali Khan Tareen, didn’t hold back. Taking to Instagram, he criticized the PSL’s repetitive choices, saying:

“Pakistan has so many amazing artists. Yet almost half of our anthems have been given to the same middle-aged dude, despite franchises raising concerns about the artist. They talk about making this the biggest PSL ever, yet keep giving space to the same recycled voices…”

Tareen’s frustration echoes a growing sentiment among PSL followers. With so much musical talent in Pakistan, why does the league keep circling back to the same artist?

Fan Reactions: Disappointment and Sarcasm

Social media has been buzzing with reactions. Some fans are calling out the PSL for not giving younger artists a chance, while others are simply tired of hearing the same voice year after year.

One user on X (formerly Twitter) sarcastically asked, “Is there anyone else in Pakistan who can sing?” Another wrote, “Not moving on from Ali Zafar after this many PSL seasons shows how much the country has progressed… not!”

The criticism isn’t just about music. Zafar’s 2024 anthem, Khul Ke Khel, also sparked controversy due to his ongoing legal dispute with singer Meesha Shafi. Despite resistance from some franchises, the song—featuring Aima Baig—was eventually released.

Read More: Saim Ayub Injury Update: Cricketer Returns to Lahore Ahead of PSL

What’s Next for PSL 10?

While the anthem debate rages on, the cricketing action is set to begin. The 10th edition of the HBL Pakistan Super League kicks off on April 11, with defending champions Islamabad United taking on Lahore Qalandars at the Rawalpindi Cricket Stadium.

The question remains: will PSL management take this criticism seriously in the future, or will the anthem continue to be a predictable affair? For now, fans will have to accept that PSL 10’s official soundtrack is once again in familiar hands.

Stay tuned to Brandsynario for the latest news and updates.

Rashid Latif Slams Pakistan’s Performance, Calls for Coaching Changes

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Web Desk
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Rashid Latif Slams Pakistan’s Performance, Calls for Coaching Changes

Pakistan’s forgettable T20I series against New Zealand has sparked frustration, and former cricketer Rashid Latif isn’t holding back.

After a crushing 4-1 series defeat, Latif has called for major changes, suggesting that the head coach and selectors should step down following the team’s dismal performance.

The final T20I in Christchurch summed up Pakistan’s struggles. The Men in Green managed only 128 runs, which New Zealand chased down in just 10 overs.

Tim Seifert led the carnage with a brutal 97 off 38 balls, smashing 10 sixes. James Neesham, with his five-wicket haul, walked away with the Player of the Match award. It was a thrashing, plain and simple.

Read More: Two Key Players Join Pakistan ODI Squad for New Zealand Series

Speaking on a private TV channel, Rashid Latif questioned the credibility of head coach Aqib Javed’s comments about preparing for the Asia Cup and World Cup.

Given how Pakistan performed in this series, he believes discussions about long-term plans don’t hold much weight. Instead, he insists the focus should be on immediate improvements.

“I don’t think our head coach intends to stay until the World Cup and Asia Cup after this performance,” Latif said bluntly. “After such results, there should be no talk about future plans. The head coach needs to address the team’s daily performance.”

Read More: Hasan Nawaz: A Rollercoaster Debut Series Full of Highs and Lows

Rashid Latif also raised concerns over Sufiyan Muqeem’s exclusion. The young spinner showed promise, yet he didn’t get a proper run in the team. Latif believes Pakistan needs players who can uplift the side, and Muqeem could have been one of them.

The former wicketkeeper-batter didn’t mince words, stating that both the head coach and selectors should take responsibility and step down. “After such performances, the head coach and selectors should resign,” he concluded.

With the Asia Cup and World Cup not too far away, Pakistan finds itself in a crisis. Can they bounce back, or will this series defeat lead to bigger changes? Time will tell, but one thing is clear—voices like Rashid Latif’s won’t stay quiet if things don’t improve.

Stay tuned to Brandsynario for the latest news and updates.

Two Key Players Join Pakistan ODI Squad for New Zealand Series

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Web Desk
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With the T20I series against New Zealand done and dusted, Pakistan is now shifting gears for the upcoming three-match ODI series. While the 4-1 defeat in T20Is wasn’t ideal, the selectors have made two key additions to strengthen the squad—Haris Rauf and Usman Khan.

Haris Rauf: A Well-Deserved Call-Up

Haris Rauf was Pakistan’s standout bowler in the T20I series. He took eight wickets in just four matches, with an impressive average of 12.25. Despite Pakistan’s struggles, Rauf kept firing, proving once again why he’s a vital part of the bowling attack.

His inclusion in the ODI squad makes perfect sense. With Naseem Shah leading the pace battery, adding Rauf’s express pace gives Pakistan a lethal combination.

Read More: Hasan Nawaz: A Rollercoaster Debut Series Full of Highs and Lows

Usman Khan: The Backup Wicket-Keeper

On the other hand, Usman Khan joins the squad as a reserve wicket-keeper. Mohammad Rizwan remains the first-choice behind the stumps, but having a solid backup is always a smart move, especially on long tours.

Usman has been making waves in domestic cricket, and while he might not get an immediate chance, his selection is a sign that the management sees potential in him.

Squad Shuffle: Who’s In and Who’s Out?

A total of eight players from the T20I squad have joined the ODI camp in Napier. This group includes Haris Rauf, Usman Khan, Salman Ali Agha, Khushdil Shah, Irfan Khan Niazi, Abrar Ahmed, Sufiyan Muqeem, and Mohammad Ali.

Read More: Ali Zafar is Back For Official Anthem For PSL 10!

Meanwhile, eight players from the T20I squad are heading home via Dubai. This group includes Shadab Khan, Shaheen Shah Afridi, Umair Bin Yousuf, Hasan Nawaz, Mohammad Haris, Abbas Afridi, Abdul Samad, and Jahandad Khan.

Pakistan’s Full Squad for the ODI Series

Pakistan’s ODI squad looks balanced, with a mix of experienced players and fresh faces. The inclusion of Haris Rauf adds firepower to the bowling lineup, while Usman Khan’s selection ensures solid backup for the wicket-keeping role.

With the T20I series behind them, Pakistan will be eager to bounce back and finish the tour on a high. The three-match series kicks off on March 29 in Napier, followed by the second match on April 2 in Hamilton, and the final game on April 5 in Mount Maunganui.

Squad: Mohammad Rizwan (c)(wk), Salman Ali Agha (vc), Abdullah Shafique, Abrar Ahmed, Akif Javed, Babar Azam, Faheem Ashraf, Imam-ul-Haq, Khushdil Shah, Mohammad Ali, Mohammad Wasim Jnr., Mohammad Irfan Khan, Naseem Shah, Sufiyan Muqeem, Tayyab Tahir, Haris Rauf, and Usman Khan.

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UAE Have Arrested 10 Pakistanis for Begging, Set for Deportation

By
Yousuf Yaseen
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UAE Have Arrested 10 Pakistanis for Begging, Set for Deportation
UAE Have Arrested 10 Pakistanis for Begging, Set for Deportation

Authorities in the UAE have arrested 10 Pakistanis for begging, including five women, as reported by national media on Thursday.

Citing sources from the Federal Investigation Agency (FIA), UAE officials have informed Pakistani authorities about the arrests. Among those detained were three women from Vehari, Punjab—Amina Bibi, Kausar Bibi and Farzana Bibi—along with Jamila Bibi and Zubaida Bibi from Lahore. They were arrested in different operations while begging in the UAE.

The arrested individuals have been jailed and are set to be deported to Pakistan. In addition to the women, Muhammad Zakariya from Dera Ghazi Khan, Waseem Haider from Bahawalnagar, Muhammad Usman from Lahore, Ejaz Khan from Charsadda and Abdullah from Peshawar were also taken into custody for begging.

Officials confirmed that emergency passports have been issued for their repatriation, and upon their return to Pakistan, they will face legal action.

Read more: 10 Beggars Deported from Saudi Arabia, Arrested by FIA

Pakistani Beggars in Foreign Countries

The involvement of Pakistani beggars in foreign countries, including the UAE, not only constitutes illegal activity but also damages Pakistan’s international reputation. Their actions contribute to a negative global perception, portraying the country as struggling with poverty and lawlessness. The impact of such activities goes beyond individual arrests and can harm Pakistan’s diplomatic relations, economic prospects, and employment opportunities for legal Pakistani workers abroad.

Many countries consider organised begging a form of human trafficking and a serious crime, further complicating Pakistan’s global image. The situation is similar to other issues affecting Pakistan’s reputation, such as the Karsaz Road accident, which highlighted concerns over law enforcement and governance.

Authorities emphasise the need for stricter measures to prevent illegal migration for begging and other unlawful activities. The FIA and other law enforcement agencies are expected to take action against those involved in sending individuals abroad for begging.

The government has been urged to implement stronger policies to control human trafficking, illegal migration and related crimes to protect Pakistan’s international standing. Cases like the UAE arrests serve as reminders of the importance of maintaining law and order to improve the country’s image globally.

Stay tuned to Brandsynario for latest news and updates

“Fantastic Four: First Steps Will Save the MCU,” Star Says

By
Usman Kashmirwala
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“Fantastic Four: First Steps Will Save the MCU,” Star Says
“Fantastic Four: First Steps Will Save the MCU,” Star Says

Marvel enthusiasts have a reason to cheer with The Fantastic Four: First Steps, and actor Paul Walter Hauser is stoking the flames with outrageous predictions. Based on Hauser, this movie might be the start of the MCU’s next golden age, just like Guardians of the Galaxy and Black Panther were back in the day.

“So I think our film, Fantastic Four: First Steps, to me, speaking only from my opinion, all that I experienced and was a part of, all that I felt being in the company of the creatives on the movie, I feel we are the Marvel film of the year,” Hauser recently told TheDirect. “I feel we are the ones to watch.”

High Expectations and Comparisons to MCU Classics

With the MCU facing issues with staying at the same level of success as it once was, both fans and critics want to know if The Fantastic Four will help re-stir interest in Marvel’s ever-growing universe. As the movie starts Phase Six of the MCU, a lot is riding on it, and its success will determine the future of the franchise.

Read More: Marvel Confirms “Avengers: Doomsday” Lineup

The journey to this reboot has not been smooth. Following Josh Trank’s doomed 2015 effort to resurrect The Fantastic Four for 20th Century Fox, the venture hung in limbo. Nevertheless, after Disney acquired Fox in 2019, Marvel Studios stepped in and took over the project, making the film official later that same year. Fantastic Four: First Steps has had several creative upheavals before WandaVision director Matt Shakman finally picked up the project.

“Fantastic Four: First Steps Will Save the MCU,” Star Says
“Fantastic Four: First Steps Will Save the MCU,” Star Says

The casting has also created a lot of buzz, with Vanessa Kirby as Sue Storm, Pedro Pascal as Reed Richards, Joseph Quinn as Johnny Storm, and Ebon Moss-Bachrach as Ben Grimm. They are supported by Hauser, John Malkovich, Julia Garner, Natasha Lyonne, Sarah Niles and Ralph Ineson, who will be playing the cosmic villain Galactus.

The Long Road to the MCU

Although Hauser’s enthusiasm does imply Marvel is working on something special, he did also accept that not every movie can be an assured winner. “None of us are 100%. None of us hit the mark every time,” he confessed. If, though, his assurance is justified, then The Fantastic Four: First Steps may provide the fresh start Marvel so needs.

Fans won’t have to wait long to see if all the hype is worth it—The Fantastic Four: First Steps will be hitting theaters on July 25, 2025, readying their appearance in Avengers: Doomsday.

Stay tuned to Brandsynario for latest news and updates

FIA to Probe Crypto Trading Activities of Armughan Qureshi

By
Yousuf Yaseen
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FIA to Probe Crypto Trading Activities of Armughan Qureshi
FIA to Probe Crypto Trading Activities of Armughan Qureshi

The special anti-terrorism court has issued a written order allowing the Federal Investigation Agency (FIA) to interrogate the crypto trading activities of Armughan Qureshi in daylight inside the jail in a money laundering case. The court has also directed crypto coin trading platforms to share the data of Coinfactorypk, the ID used by Armughan for crypto trading.

According to the order, the FIA stated in its application that the accused had already been sent to jail by the court in the kidnapping and murder case of Mustafa Amir. The FIA mentioned that the accused is also facing charges under the Anti-Money Laundering Act, and they sought permission to investigate him in this case.

The FIA officials informed the court that they needed to interrogate the accused regarding his bank accounts, which were operated by his employees, Abdul Rahim and Rahim Bakhsh. The investigation would focus on bank transactions, trade history, internet protocol and other related details.

Read more: Armughan Given VIP Treatment? Leaked Audio Raises Questions

The court stated in its order that it had no objection to the FIA interrogating the accused inside the jail. The FIA is permitted to question him for nine days within the prison but is not allowed to take him outside. The interrogation will take place from morning until sunset. The Superintendent of Central Jail has been directed to allow the FIA investigation officer to conduct the interrogation.

The Investigation Progress

The case is being closely monitored, and the authorities are expected to follow all legal protocols during the investigation. Meanwhile, in a separate development, the issue of financial crimes, including digital transactions, remains a key concern for law enforcement agencies. The connection between digital financial activities and money laundering has become an area of focus, especially after cases like the Karsaz Road accident, which highlighted the need for stricter monitoring.

As the investigation progresses, authorities will examine how crypto trading platforms were used in this case. Similar financial crime cases, including money laundering through digital transactions, have been reported in various cases, drawing attention to the importance of regulation in the crypto market. The FIA aims to gather detailed information on how the accused managed transactions and whether illegal funds were moved through digital assets.

The next steps in the case will depend on the findings of the interrogation and the data shared by the crypto platforms. The court’s decision allows law enforcement agencies to take necessary action while ensuring that all legal procedures are followed.

Stay tuned to Brandsynario for latest news and updates

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