Careem Pakistan has recently opted for a unique style of marketing. Their ‘Rishta Aunty Ride’ became the talk of the town yesterday! Some were confused while some were curious as to what this was all about.
Careem rolled out its Rishta Aunty Ride a.k.a the ‘Halaal’ Way to Find the Right Person!
The marketing stunt worked for the ride-hailing service and created a buzz over social media. However, as brands work in this competitive era, the competitors pounced on this opportunity and thus began a brand war which seems to have just begun!
1.Uber
It started with Careem’s direct competition Uber’s response, here’s what they posted!
If you want to get from A to B, hassle free and without worrying about rishta aunties, it’s time to #UberIt pic.twitter.com/JI1LhAwRBs
— Uber Pakistan (@Uber_PKR) July 19, 2017
2. Joy Cab
Joy Cab Taxi’s hilarious comeback will make you LOL!
They also took a dig at Careem’s peak factor charges
– JOYCAB IS BETTER THAN _ EVER 😀 Inst it irritating when you have to pay more than actual amount ? We never liked it…
Posted by Joy Cab on Tuesday, July 18, 2017
3. Travly
Another transportation service, Travly which operates rickshaws in Lahore had its own sort of comeback.
4. Blue Ex
The courier company asked its customers to focus on their ‘deliveries’
5. Interwood
Didn’t really understand Interwood’s point here but it was a response nevertheless.
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