URL shorteners are quite common on the web as they allow an easy sharing of otherwise lengthy web addresses. In 2009, Google too launched its URL shortener ‘goo.gl’ but now it seems like the tech giant is shutting it down like too many of its other iconic features.
Farwell Google URL Shortener
In a blog, Google’s Michael Hermanto declared that starting April 13, users who had never utilized goo.gl before March 31 will not be able to generate new short links.
“To refocus our efforts, we’re turning down support for goo.gl over the coming weeks”
However, existing users will be able to use Google’s URL Shortener for a year before it will get completely shut down on March 30, 2019.
Welcoming Firebase Dynamic Links (FDL)
Googe is now moving towards smart links called FDL. An advanced and more secure form of linking, FDL will allow people to redirect to specific locations in iOS, Android or web apps.
Michael Hermanto revealed:
“FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app”
The link will be automatically tweaked depending on who the user is, where they link from, and what hardware they are using.
However, other alternatives like Bitly or Ow.ly still can be used for link shortening.
Over past few years, Google has shut down other services like Google Reader and Picassa. What is next in line to be axed, let’s wait and watch.
Stay tuned to Brandsynario for more updates.