The 8th PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018.
Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programmes of the marketing and advertising fraternity that honors ideas, strategy and creativity that works.
This year the awards were presented by Engro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories, and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.
The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager, BestSongs.pk, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names celebrities like Mussarat Misbah, Ronak Lakhani, Sheema Kirmani, Tooba Siddiqui, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, Ali Kazmi and Maria Wasti.
The host for the award ceremony was Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts by Farooq Qaiser and a musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits. The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.
PAS AWARDS 2018 WINNERS LIST
| S. No | CATEGORY | CAMPAIGN TITLE | BRAND | COMPANY | AGENCY |
| 1 | Art, Culture & Entertainment | KB17 | Karachi Biennale | Karachi Biennale Trust | Bond Advertising | Olive Digital | Art Tv Pakistan | Phenomena | Express Media Group | Architecture Design Art (ADA) | FM 89 |
| 2 | Agriculture & Related Industries | Aam Aadmi Nahin | Engro Fertilizer | Engro Fertilizers | Ogilvy & Mather Pakistan |
| 3 | Automotive, Transport & Allied Industries | Onwards it is | Toyota Fortuner | Indus Motors Company | IAL Saatchi & Saatchi | Creative Chaos | Digitz |
| 4 | Beverages Cold | Taking on Tea | Coca Cola | Coca Cola Export Corporation | Soho Square | Starcom | Kinetic | Digitz |
| 5 | Confectionery & Snacks | Knorr Noodles Boriyat Busters | Knorr Noodles | Unilever Pakistan | Lowe | MindShare | BBPR | Reactivate | Kinetic | Y Productions |
| 6 | Cosmetics & Personal Care | Wedding Diaries | Sunsilk | Unilever Pakistan | JWT Mindshare Pakistan, Team Reactivate |
| 7 | Culinary | Zarra Zarra Khalis | Shan Salt | Shan Foods Limited | Ogilvy & Mather |
| 8 | Fabric Care, Home Care and Furnishing | Neki Ek Ibadat | Surf Excel | Unilever Pakistan | Mullen Lowe Rauf Mindshare Pakistan, Body Beats Public Relatons (BBPR), Empact Activations |
| 9 | Hotels, Fast Food & Resturants | Open Door | McDonald’s | MC Donalds | Manhattan Communications (Pvt) Ltd |
| 10 | Hospitals, Health care & Hygiene | Strepsils Stereo | Strepsils | Reckitt Benckiser Pakistan | Adcom ZenithOptimedia | Talking Point |
| 11 | Ice Cream and Desserts | Cornetto 2017 | Cornetto | Unilever Pakistan | BBPR |
| 12 | Media | iflix Launch | iflix | Iflix Pakistan | GroupM | Walnut | Reactivate |
| 13 | Public Service & CSR | Bridal Uniform | UN Women | UN Women | BBDO Pakistan |
| 14 | Telecommunication Hardware and Consumer Electronics | JAGAH BANANE MEIN CHAMPION | PEL – Pak Elektron Limited (Pvt) | Pak Electron Limited | Red Communication Arts | Maxus Global (Group M) |
| 15 | Telecommunication Service & Internet Providers | Djuice VOGON | Djuice | Telenor Pakistan | Adcom Leo Burnett | OMD Pakistan |
| 16 | Textile, Fashion & Accessories | #MeinPerfectHoon | Gul Ahmed | Gul Ahmed Textile Mills Limited | Adcom Leo Burnett | Group M |
| 17 | Best in BTL | Jazz Rising Stars 2 | Jazz | Jazz | IAL Saatchi & Saatchi, Iris Digital, Blitz Advertising (Pvt.) LTD, Lahore Qalandars |
| 18 | Best in Digital | Lipton Chotu | Lipton | Unilever Pakistan | Symmetry Digital, Mindshare, DDB |
| 19 | Best in PR | Media Campaign on Tax Rationalization | Telenor Pakistan | Telenor Pakistan | Media Matters |
| 20 | Campaign for Good | #SaluteAllMothers | McDonald’s Pakistan | McDonald’s Pakistan | Manhattan Communication PVT LTD |
| 21 | Best in Corporate Communication | HBLPSL 2017 | HBL | HBL | J.Walter Thompson |
| 22 | Media Innovation | Knorr Noodles Boriyat Busters | Knorr Noodles | Unilever Pakistan | Lowe | MindShare | BBPR | Y Productions | Reactivate | Kinetic |
| 23 | Passion for Pakistan | Azadi Mera Libaas | Bonanza Satrangi | Bonanza Garments | Ogilvy & Mather |
| 24 | Seasons Special | #SaluteAllMothers | McDonald’s Pakistan | McDonald’s Pakistan | Manhattan Communication PVT LTD |
| 25 | Best in TV | DC Inverter AC | Kenwood | RNI Electrical Appliances (Pvt.) Ltd. | Arey Wah |
| 26 | Best in OOH | Rekab | Rekab | Rekab | Namaagahi |
| 27 | Best in Print | The Dawn of Pakistan 1906-1948 | DAWN | Dawn Media Group | Xpert Services |
| 28 | Top Brand 2017 | Suzuki | Suzuki | Pak Suzuki Motor Co. Ltd | Orientm McCann |
| 29 | Best Nationally Originated Campaign | Taking on Tea | Coca Cola | Coca Cola Export Corporation | Soho Square | Starcom | Kinetic | Digitz |
| 30 | Campaign of the Year | Taking on Tea | Coca Cola | Coca Cola Export Corporation | Soho Square | Starcom | Kinetic | Digitz |
The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, the Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.
The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan.
A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.
Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi, Youtube, Jang Media Group, Phsiogel GSK and Bestsongs pk and Omore.