Pepsi has literally taken over Pakistan with its #PepsiGenerations campaign.
Its epic TVC featuring the crème de la crème of entertainment industry had us all hot and heavy with nostalgia.
But it seems there is no stopping for the beverage powerhouse!
In yet another ground-breaking move, Pepsi has upped the ante by launching an exclusive retro clothing line with the leading Pakistani fashion brands.
Uniting in a creative coup with Outfitters, Leisure Club and By The Way, Pepsi’s new retro merchandise has ‘COOL’ written all over it!
The trio’s capsule collection is all set to be available nationwide by the first week of May in all outlets of the brands.
But luckily, we got an exclusive sneak peek to the all sassy style statements in a special launch event, ‘Pepsi Generations Showcase’
We must admit that Pepsi successfully ignited a nostalgic nerve on the ramp with the funky high street fashion of the golden eras that millennials are bound to love.
Dabbling in vibrant colors and flattering cuts, the retro-licious collection of all the three brands was LIT!
And then Ali Xeeshan, known for dressing mega-watt stars, stole the show with his own Pepsi theme collection!
The showstopper, Meekal Zulfiqar made us all go ‘huba huba’ as he exuded retro style on the ramp in his chic ensemble.
And making head turns was the evergreen Pakistani beauty, Reema Khan rocking her girl next door look in deep blue.
Ending the night on a perfect note was our forever favorite band Strings!
Giving us a major throwback to the funky style statements of the, ‘60s ‘70s and ‘80s, Pepsi has yet again become the first brand to collaborate with prominent fashion retailers.
The beverage giant clearly has proven that it did not devise the ‘global generations’ promotion just for the namesake. It is making its fans enjoy the campaign, making us all practically live the glorious ages.
So what more surprises Pepsi has in store for us? Let’s wait and watch.
Till then, go grab the uber sassy Pepsi retro merchandise from the stores now!