J. released two spectacular new perfumes this year, Warrior and Defender in line with Ertugrul’s theme. The perfumes are spectacular as it is but people are losing their minds over the excellent marketing campaign.
Defender and Warrior
These are two highly exclusive and prestigious fragrances created by J. Defender is modelled after Nurettin Sonmez and combines together cardamom, bergamot & violet leaf at the top. Warrior (Savasci) is for Cengiz Coskun and is an intense oriental musky fragrance.
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These two have changed the landscape of fragrances in Pakistan. Besides that, they’ve hit the nail on the head with such concepts.
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However, what has taken these perfumes to the next level is the marketing strategy of the company supporting J.
Viral Edge’s Effect
The company in charge of taking these perfumes to the public is Viral Edge. Viral Edge helps brands create stories worth sharing. The J. perfumes Warrior and Defender are such a fabulous hit because of the story-telling that backs them up. Nothing sells as stories do and these perfumes had stories that appealed to their audience. Viral Edge combined their top-notch content creating skills with the vision J. had to create a product that has left everyone amazed.
Business in the 21st century is digital and Viral Edge understands that.
It Takes A Village!
The J. fragrances were the biggest fragrance launch in Pakistan of the year. Though Viral Edge is the name behind it, the man in charge of it all is Nomaan Sheikh. Sheikh is Director Marketing & Media at Viral Edge who came up with spectacular ideas to take Warrior and Defender to the next level.
With the level of expertise Sheikh brings to the table, it comes as no surprise that these fragrances are loved by the public at large.
How Are Netizens Reacting?
Netizens can not help but swoon at the advertisements and rush to buy the products. There is a pre-booking list being made by J. because although the product has not launched yet, the demand is overwhelming. The ads and their pictures are being shared everywhere.
Comments are full of praises, have a look
J.’s Success
J. has continuously done research and development over the past couple of years. The brand has come far from its humble beginnings with now pristine towers for stores and products like warrior and defender coming through. It’s an inspiring story for all!
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