The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception – the bubbles. Meanwhile, Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation, Nitro Pepsi.
The Nitro Innovation
Nitro Pepsi is the first-ever nitrogen-infused cola that’s actually softer than a soft drink. It’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.
Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can.
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This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it’s best consumed differently as well.
Availability
The beverage, called Nitro Pepsi, is being released in the United States on March 28. It will be offered in two flavors Draft Cola and Vanilla Draft Cola. The newly-designed cans come in both single-serve and 4-pack varieties. Pepsi announced its intent to use this nitro technology in 2019. Meanwhile, working tirelessly to build out this innovation ever since.
“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing Pepsi.
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“Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. The nitrogen has transformed the beer and coffee categories. We believe Nitro Pepsi is a huge leap forward for the cola category. While it redefines cola for years to come.”
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