24 February 2023, Pakistan With the help of the Ministry of Information Technology and Telecommunications, TikTok and Zindagi Trust have announced an expansion of their partnership to promote awareness of digital safety. About 50,000 beneficiaries will benefit from this renewed cooperation, which is a part of TikTok’s international efforts during Safer Internet Month, spread over 100 public schools in all of Pakistan’s provinces. A larger number of schools will have access to this campaign thanks to the Pakistan Telecom Foundation’s inclusion in this alliance.
The MoITT, which supported the Digital Safety program, was present at the signing ceremony between TikTok and Zindagi Trust. Almost 1800 students, teachers, and parents benefited from more than 20 workshops held in the first phase of this cooperation, which was started last year, at the two government schools chosen by Zindagi Trust: SMB Fatima Jinnah and Khatoon-e-Pakistan. The workshops covered a wide range of topics related to staying safe online, including safety rules and the TikTok Community Standards.
Farah Tukan, Head of Government Relations and Public Policy – Middle East, Turkey, Africa, Pakistan, and South Asia at TikTok, said: “We are happy to extend our partnership with Zindagi Trust, especially after the impact we were jointly able to create around digital safety awareness during the first phase. This extension is another step in the right direction for ensuring our TikTok community in Pakistan remains digitally safe.”
Federal Minister for IT and Telecommunication, Syed Amin Ul Haque said: “To commemorate the Safer Internet month, the government deems it a priority to actively work towards providing safer digital spaces. The partnership between Zindagi Trust and TikTok is a step in the right direction for disseminating necessary awareness and guiding young people toward digital safety. We are looking forward to adding value to this partnership for the benefit of our younger generation.”
Aisha Humera Moriani, Additional Secretary and Chief Executive Officer of, the National Information Technology Board, said: “We are fully committed to building a cutting-edge digital infrastructure in Pakistan which promises a safe cyberspace and a conducive regulatory environment for everyone. By supporting this partnership between TikTok and Zindagi Trust, we aim to nurture e-governance, transparency, and financial inclusion, despite many challenges and threats associated with the internet including data privacy, security, cybercrime, and fake news.”
Dr. Aamna Pasha, the Chief Academic Officer of Zindagi Trust, added: “At Zindagi Trust, we recognize that with opportunities come risks and it is important when providing access and possibilities to our students that we also prepare and support them to understand and mitigate potential risks. This is why we are particularly proud of this collaboration and lucky to have found wonderful partners like TikTok that enable us to continue our efforts of impacting public schools.”
A digital safety toolkit will be created as part of the second phase of this joint venture to aid in educating kids, teachers, and parents about online safety. The toolkit will be a thorough manual with all the instructions you need to navigate the digital world properly using both interactive activities and theoretical knowledge. Along with teaching them responsible reporting and protection methods, specific strategies will be provided to address various online issues, such as cyberbullying, cyber harassment, scamming, fake news, etc.
These toolkits will be made available both digitally and during the digital safety workshops that will be held at various schools around Pakistan. To guarantee that awareness and learning continue beyond the current scope of the project, the Zindagi Trust team will additionally provide training and advice to public schools that seek to launch the safety toolkit in cooperation with TikTok. Building trusting relationships between parents and students will be another crucial element in ensuring that students have dependable adults to turn to in case they get into problems online and that parents have an open view of their children’s online activities.
The workshops also aim to teach parents and teachers how to use security measures on websites like TikTok to protect their kids online. They will be instructed, for example, on how to use TikTok’s Family Pairing features, which let parents link their accounts with those of their children and adolescents to impose limits like Screentime Management, Restricted Mode, and Direct Messaging.