In Karachi on 2nd August 2023, YouTube announced the debut of YouTube Premium, a paid membership that amplifies the viewing experience on YouTube with ad-free, offline, and in-the-background play, and YouTube Music, a new music streaming app that offers an immersive music experience, in Pakistan.

YouTube Premium offers the ultimate viewing experience on YouTube. It includes a viewing experience uninterrupted by ads, background plays for multi-tasking between apps or listening to lectures and other educational videos, and downloads of your favorite shows and content creators for long flights or on commutes with limited access. YouTube Premium also includes YouTube Music Premium which offers ad-free music, background play, and downloads on YouTube Music.

YouTube Music is a reimagined, made-for-music app and web player with official songs, albums, playlists, and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers, and music videos. With YouTube Music, users can listen to the latest hits, find songs that they love, stay connected to the music world, and discover tons of new music to enjoy on their devices. While all this is available for free in the ad-supported version of YouTube Music, users can also choose to have an ad-free music experience by joining YouTube Music Premium.

Farhan S. Qureshi, Google’s Director for Pakistan, said, “With more than 2 billion logged-in viewers watching a music video each month on YouTube globally and over 2 million creators coming to share their voices with the world, I’m so happy that YouTube Premium and YouTube Music are now available in Pakistan to provide Pakistanis viewers with a new experience.  In Pakistan, over 400 channels have over 1M subscribers, which is an increase of over 35%, year over year while over 6,000 channels have over 100K subscribers, an increase of over 30%, year over year. That’s an impressive number! This makes me even more excited for YouTube to be part of this fast growth ecosystem and to continue our partnership with the Pakistani creative industry and support more Pakistani artists to grow their audience with YouTube Premium and YouTube Music.”

YouTube brings these ultimate entertainment services to viewers in Pakistan, who love to watch music video content. More local artists are sharing their works and creations on YouTube, such as music video premieres, YouTube exclusive content, and featured song lists, and are expanding their fanbase globally.

YouTube Premium is available from 479.00 PKR and includes membership to YouTube Music Premium while offering an ad-free experience with background play and offline downloads for millions of YouTube videos. Viewers can also sign up for the Premium Family Plan, available from 899.00 PKR, which allows them to share their Premium membership with up to 5 other members of their household. YouTube Music Premium is available for 299.00 PKR and offers ad-free music, background play, and downloads on YouTube Music. Music Premium Family Plan is available from 479.00 PKR.

Eligible students can sign up for Premium Student Plan which is available from 329.00 PKR and Music Premium Student Plan for 149.00 PKR on the web and Android.

Zeeshan Chaudhry, Chief Operating Officer of EMI Pakistan, shared, “The launch of YouTube Music and YouTube Music Premium in Pakistan is an enormous development for the nation’s music industry. The advanced features offered by these platforms, followed by the potential for artists to expand their audience, present a huge opportunity for the growth and prosperity of Pakistani music on a global scale.”

Xulfi, Curator and Producer, Coke Studio Pakistan, said, “YouTube has always been my go-to, both as a viewer and as a music producer. YouTube helps us create that bridge that connects the Pakistani music community with the world, reaching new audiences and creating relevance with music fans around the world. YouTube Music coming to Pakistan is a blessing for all musicians, artists, and music fans from this wonderful country, and I cannot wait to see how the Pakistani music industry grows to its new potential on YouTube to surprise the world.”

Here are the key features that make YouTube Premium and YouTube Music standouts: 

  • YouTube Premium
  • From 479.00 PKR per month, YouTube Premium includes ad-free, background and downloads for offline access across all of YouTube — great for YouTube super users.

    The Best Features Of YouTube Premium:

  • Ad-free videos: There are a lot of users who simply want to watch what they want when they want without interruptions.
  • Background play: Perhaps the most asked feature of YouTube. With a YouTube Premium subscription, videos will not stop playing once you exit your YouTube app. This is especially useful for multitasking and for users who listen to lectures, educational videos, and other non-music content.
  • Offline access: We spend most of our lives connected, but there are still moments —when we’re on a plane or somewhere with spotty wifi—where you still want to be entertained but you can’t get online. With YouTube Premium you can download your favorite videos so you can watch them whenever you want on the go.
    • YouTube Music Premium
      • From 299.00 PKR per month, YouTube Music Premium offers ad-free music, background play, and downloads on YouTube Music
        • Ad-free music
        • Listen in the background
        • Downloads
        • Audio-only mode

Eligible users can get a special introductory offer of 1 month free for YouTube Premium or YouTube Music Premium. Learn more about the trials and promotions here.

The YouTube Music app can be downloaded from the Google Play Store and iOS App Store.

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