Constant connectivity has become a norm in the past decade but having the ability to remain connected across borders was once considered to be a luxury that very few could afford. Digitalization and affordable International Roaming, however, have broken that barrier along with countless others, and the advent of internet-based communication, through International Roaming, has made it possible to be a message or call away for the majority of the population while traveling.
Pakistan’s telecom industry has witnessed a significant transformation in recent years, within which Zong 4G has emerged as an unstoppable force. Among the telecom giant’s many accomplishments, establishing itself as the fastest-growing international roaming provider in the country is particularly impressive. In a short period of just one year, Zong 4G has been able to triple its quarterly revenues. This remarkable achievement was made possible through innovative practices such as tailor-made packages for major destinations with roaming services available in over 150 countries that have driven substantial growth.
One of the standout features of Zong 4G’s international roaming service is its diverse range of prepaid bundles. Over half of Zong 4G’s international roaming revenue, a staggering 54%, stems from its prepaid bundles. These bundles are tailored to outfit the unique needs of various travelers, whether it’s for business, leisure, or connecting with loved ones. Zong 4G is currently leading Pakistan’s market with 30 unique combinations of bundles for their customers traveling abroad.
Zong 4G began its IR focus with geo-based offers through its continental bundles. It continued to launch individual bundles but it reached the peak of flexibility and affordability through the MYOB (Make your own bundle) feature on the My Zong App. Customers can take full control of their bundles, allocating minutes, data, and SMS according to their needs, resulting in a truly unique combination.
An ever-expanding partner network is another key contributor to Zong 4G’s success. Through partnerships with international telecom operators, the company has extended its reach to over 150 countries, including popular destinations such as KSA, Iran, Thailand, and the UK, ensuring that travelers can stay connected wherever they go. This extensive network bolsters subscribers’ WhatsApp connectivity.
Zong 4G has recognized that customer centricity is often the differentiator in a highly competitive market. The company has invested in forming a customer-first approach, ensuring that subscribers have a positive experience with their international roaming services, through 24/7 helplines, responsive online support, transparent and easy management of the bundles through the My Zong App, cross-platform subscription of bundles through platforms such as easypaisa along with other digital platforms and much more. These efforts have enabled Zong 4G to boost its subscriber base from 5,000 to 86,000 in a year’s timespan.
Zong 4G’s transformation into the fastest-growing international roaming provider in Pakistan is a result of its commitment to innovation, affordability, and customer satisfaction. The company’s strategic focus on cutting-edge technology, prepaid bundles, competitive pricing, seamless partnerships, exceptional customer service, and transparent data usage have created a winning formula. Zong 4G has set a new standard for international roaming in Pakistan. As the demand for international connectivity continues to grow, Zong 4G is well-positioned to maintain its dominance in the market and ensure that travelers stay seamlessly connected wherever they go.