Generation is known for its daring designs and empowering campaign photoshoots. For the longest, Generation has been releasing campaigns showing women doing masculine tasks in their latest collections. They do so, not to only empower women, but to also show the durability of their collection.
Generation Latest Collection Gone Wrong
Unfortunately, in the attempts of achieving something similar this season too, Generation took it too far. Their shoot was definitely misinterpreted given this was not intentional.
After sharing photos of their model, hanging by a tree, the more you looked at it, the more concerning it seemed. The obvious concern is that she seems like she has hung herself. But later netizens commented that this pose is just not graceful.
Furthermore, a lot of customers are still interested in the outfit. Questions about the release dates are being asked. Moreover, when Generation announced the shown article will be in stores soon, hence customers commented that the clothes too, are hanging by.
It’s easy for the attention to no longer remain on the designs and collection itself, with concerns like these. Baqir Mehdi was the eye behind the camera for this shoot. A renowned photographer, who works mostly for campaigns of such large brands. known for capturing culture with a hint of contemporary in his style, Baqir is quite popular.
Hopefully, Generation did not intend do execute photographs that suggested violence or suicide for that matter. Moving forward, we just hope we do not see more of it.
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