Pakistan faces the significant challenge of curbing widespread smoking. This issue impacts public health and the economy, particularly in Low- and Middle-Income Countries (LMICs) like Pakistan. However, innovative harm reduction solutions offer promising opportunities.
Pakistan’s healthcare system is burdened by smoking-related illnesses, such as cardiovascular and respiratory diseases. Healthcare professionals can help by guiding smokers towards less harmful, smoke-free alternatives like nicotine pouches. These tobacco-free products are consumed orally, eliminating combustion, and potentially reducing smoking rates. Sweden’s successful adoption of nicotine pouches, with the world’s lowest smoking rate of 5.6%, highlights their effectiveness.
Experts say, smokers, especially those with limited literacy, are unaware of health risks associated with smoking. Educational campaigns tailored to low-literacy communities are essential. Using culturally relevant mediums to promote the benefits of nicotine pouches can empower individuals to make informed health decisions and drive behavioral change.
Despite being a WHO Framework Convention on Tobacco Control (FCTC) signatory, Pakistan struggles with tobacco control enforcement, leading to high smoking prevalence and illicit trade. Collaboration between government, civil society, and public health experts can ensure effective THR measures to counter these challenges.
