Pakistan is making its mark in the AI revolution. With over 400,000 software engineers, our country is buzzing with potential.

In a world where technology evolves at lightning speed, Pakistan is making its mark in the AI revolution. With over 400,000 software engineers, our country is buzzing with potential. But as exciting as this progress is, it’s also bringing some unexpected challenges.

 

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A post shared by Zara (@zaraaa.pk)


Enter Zara, the AI influencer who took Pakistan by storm in December 2023. Created by HyperBeing, a startup specializing in AI-powered marketing, Zara quickly became a sensation. Her videos went viral, reaching millions and attracting brands left and right. Have a lookโ€ www.instagram.com/zaraaa.pk

 

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A post shared by Zara (@zaraaa.pk)


But here’s where things get tricky. As Zara’s popularity grew, so did the number of copycats. New accounts popped up, each claiming to be “Pakistan’s first AI influencer.” One account, @shabnam_xai, even went as far as copying Zara’s viral video and getting news outlets to publish their false claim.

Zaraโ€™s viral video from March, with 9M+ views Fig 4. Shabnumโ€™s copied video from July and 150k+ likes

This raises some big questions. Why are people so quick to copy others’ hard work? And why aren’t news agencies fact-checking these claims?

It’s disheartening to see innovative teams like HyperBeing not getting the credit they deserve. After all, they’re the ones who put in the time and effort to create something truly groundbreaking.
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A post shared by Zara (@zaraaa.pk)

This isn’t just about AI influencers. It’s about supporting real innovation in Pakistan. We should be encouraging our tech talent, not letting copycats steal the spotlight.

So, what can we do? For starters, let’s give credit where it’s due. HyperBeing and Zara deserve recognition as the true pioneers. And let’s demand better from our media โ€“ fact- checking should be a priority, not an afterthought.

Remember, progress comes from original ideas and hard work, not from copying others. Let’s make sure Pakistan’s tech future is built on innovation, not imitation.