Lahore, Pakistan, 13 August 2024 – Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced the launch of its new Global Gold Supplier-Lite Package in Pakistan. This new, affordable membership program aims to allow Pakistan small and medium-sized enterprises (SMEs) to tap into the vast global market with ease. The launch comes as local SMEs increasingly embrace digitalization, with a remarkable 88% surge in the number of sellers joining Alibaba.com in July 2024 compared to the same period last year.
Pakistan’s digital ecosystem is currently experiencing a significant growth. According to a report by Statista, Pakistan’s e-commerce market is projected to reach approximately PKR 1.4 trillion (around US$50 billion) by 20241 and the number of e-commerce users is expected to amount to 14 million users by 2029. This digital adoption, coupled with strong smartphone usage, has created fertile grounds for e-commerce businesses to thrive. SMEs are at the forefront of this digital revolution, recognizing the immense potential of online platforms to reach a global audience and expand their reach beyond domestic markets.
Alibaba.com’s new Global Gold Supplier-Lite Package aims to help SMEs capitalize on the growing trend of digitalization. With its more affordable pricing and offering of a curated yet essential set of advanced digital tools designed specifically for global trade, the Global Gold Supplier-Lite Package significantly lowers entry barriers and equips Pakistan businesses with little or no online export experience to effectively unlock opportunities in global trade.
“Pakistan’s e-commerce landscape is experiencing phenomenal growth, with SMEs playing a crucial role in driving this digital transformation,” said Rocky Lu, Head of Pakistan Business at Alibaba.com. “Alibaba.com is firmly committed to supporting Pakistan SMEs’ success in the digital age, and the Global Gold Supplier-Lite Package is a continuation of this commitment. Introduced with new and aspiring exporters in mind, the Global Gold Supplier-Lite Package is a more affordable version of our regular Global Gold Supplier service, allowing SMEs to test the waters and enter the global B2B market without significant upfront investment while enjoying access to some of the latest digital tools they need to thrive in the global marketplace.”
The Global Gold Supplier-Lite Package streamlines various aspects of online B2B commerce and allows Pakistan SMEs to focus on growth by offering the following features:
- Simplified Tasks & Extra Exposure: The platform guides GGS-Lite members on their Alibaba.com journey by assigning beginner-friendly tasks that help them unlock opportunities for increased visibility.
- Simplified Star Rating System: GGS-Lite members are rated on a streamlined rating system, which simplifies the process for buyers to evaluate suppliers.
- Business Opportunity Rewards: GGS-Lite members can enjoy access to exclusive incentives and rewards programs to connect with potential buyers.
In addition, Global Gold Supplier-Lite Package members will be entitled to a suite of intelligent tools. These intelligent features, which streamline online business operations and enhance global reach, include:
- Advanced AI Tools: Gain valuable insights into buyer behavior and market trends to optimize product listings and marketing strategies.
- One-Click Product Optimization: Effortlessly enhance product listings with AI-powered suggestions for better visibility and search rankings.
- Smart Off-Hours Auto-Reception: Never miss a potential business opportunity with automated responses to inquiries, even outside business hours.
- Fluent Multi-Lingual Translation: Overcome language barriers and effectively communicate with international buyers through automatic translation capabilities.