Rebranding is a perfect example of what a good makeover can change. From makeup brands to social media platforms, a good makeover can relaunch the product in a completely different light.
But why must brands rebrand themselves? Well, sometimes consumers get distracted by newer and shinier products. When consumers forget all about brand loyalty, it is often time to come back newer, shinier, and better yourself. You have a tenuous chance to maintain linear growth in an ever-evolving market. So when sales drop, a simple rebranding can go a long way.
Best Rebranding Success Stories
Some brands are poster children for rags-to-riches. These products, companies, or brands have relaunched themselves into the market stronger than ever. The most widely known success is Facebook’s rebranding as Meta. Facebook needed to get away from the media hate after a serious scandal. Instead of publishing an apology, what did they do? They made a new name, logo, and even a new brand vision. They were no longer a monotonous platform, as now they plunged towards the concept of ‘metaverse’.
Dunkin’ Becomes More Delicious
Some rebranding revolves around additions, whereas others are all about losing dead weight. It seems the ‘Donuts’ in Dunkin’ Donuts was just that. This fast food brand successfully changed its image to more hip and fresh, after shortening its name and logo to something catchier. The competition reached its peak after Tim Hortons, and Starbucks rebranded too. The 70-year-old company definitely needed to modernize itself to remain relevant and it did so successfully.
Apple’s Logo Through The Years
One of the world’s iconic brand logos was not always as sleek as we know it to be now. Initially, it was very vibrant, and before that, the logo was not even the same shape as it is today. If you’ve guessed by now you’re probably a loyal customer to Apple. The company had its fair share of experimenting with their logo. For now, at least, we believe they’re content with what they’ve created.
Any rebranding change requires a deep understanding of your audience first. It shouldn’t be just a company’s desire to change something just because it is time to. If you feel like your business needs to be revamped, learn from these success stories and strategize how to revamp yours.
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