Image Source: Chowhound

A video, which spread quickly on social media, shows a cashier refusing service to Chief Justice Faez Isa. The chashier uses a word that, while not a curse, has a negative connotation to it. The incident happened while the Chief Justice was visiting the bakery with his family.

After the video came out, social media reactions were mixed. Some people praised the cashierโ€™s actions, seeing it as free speech and a stand against a controversial figure. Others felt the behavior was inappropriate.

The situation escalated when authorities sealed the bakery for a health violation. The shop has since reopened, however. The closure sparked debate about free speech and the consequences of confronting public figures. Some netizens argue that shutting down the bakery was an abuse of power, raising questions about balancing respect for officials with the right to dissent.

Effective Marketing Strategy

Pakistani brands have taken meme marketing to another level. Using the controversy at hand, H&S Apparel and Crumble Pakistan uploaded some hilarious posts. Both are suggestively linked to donuts.

H&S Apparel for one put up a photo of their new t-shirt print. The print of the shirt obviously was of a bunch of donuts. The comment section under the post has been filled with followers impressed by their marketing skills. More than that, the post gave everyone a good laugh.

https://www.facebook.com/hsapparelco/posts/pfbid02FT5Kha3eccaCMomNavQiwrUp2B1MoxyNhoBw7FQHXYTHZSMne1NFz3jRpn6dD7dgl

Crumble Pakistan’s marketing manager seems to be a reel fanatic because that’s pretty much all we get from them. Currently, they uploaded yet another meme, showing donuts in the background. A fierce figure in front, representing donuts, is seen to be kicking away all other sweet cravings such as cookies, ice cream, and gulab jamun.

donut controversy crumble

Their comment section too captures the moment they created with this simple video. Pakistani Brands are proving that they can effectively find marketing strategies in every situation and the customers are enjoying it.

Stay tuned to Brandsynario for more news and updates.

Mahnoor Rashid
Mahnoor Rashid is a student with a love for writing. She is an eccentric artist, fond of Muslim architecture. Currently, as a freelance writer, she explores the latest news and the depths of Pakistan's history and culture, while drawn to marketing's intriguing nuances. When not writing, Mahnoor is found adoring animals.