Jannat Mirza, a well-known social media influencer and actress, has gained enormous recognition for her engaging content and attractive appearance. Jannat, known for her honesty and ability to connect with fans, has established a strong online presence, propelling her to the forefront of the Pakistani entertainment business.
With a rapidly growing fanbase, she has received offers from several companies for endorsements and partnerships. However, not every opportunity aligns with her values and comfort level.
The Shocking Rejection
Dr. Rubi Malik shared some insight about influencer marketing and the shockingly high fees some influencers demand for sponsorship. She also disclosed in the talk that Jannat Mirza was paid a whopping Rs 50 lacs for promoting a luxurious car, a ‘Limousine’. Still, the sum is huge, but Jannat decided to turn down the offer, which was very reckless of her.
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Reasons Behind the Rejection
Jannat denied the advance because she felt this was too provocative for a promotion. Even though she has rejected such promotions, they reveal that she has never compromised on her values, and that includes collaborations. She has proved that she is of high integrity. She rejected it to prove that her personal comfort and integrity are more important than money.
Read more: “I’m Just Being Honest With What I Say”- Jannat Mirza
This decision not only speaks volumes about her character but is also quite a precedent setting decision in an industry that only celebrates the business value of money over morals.
This is well demonstrated in the Jannat Mirza case, where she opted out of the Rs 50 lac campaign as that was contrary to herself.
As people with a large following transfer to the new marketing world, Jannat sets a quite peculiar example to embrace personal ethics and self-respect and not to compromise for the sake of the first dollar earned.
We believe that her fans will appreciate her authenticity the same way she has appreciated everyone else’s, strengthening her authority in the industry.
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