Creator-led brands have become a major force in business in the current digital age, with influencers and content creators using their large online followings to launch successful businesses.
Here are the top 10 creator-led brands making waves globally for the past few years:
1. Huda Beauty | Creator-Led Brands
Huda Beauty is perhaps one of the most popular make-up brands on the market today. Makeup artist and influencer Huda Kattan, who boasts 54million Instagram followers, founded Huda Beauty in 2013, and continued to upload beauty content but with her own products. The brand is now a top player in the beauty world, with products ranging from eyeshadow palettes to lipsticks, thanks to Huda’s strong online presence.
2. MrBeast Burger
Jimmy Donaldson, or MrBeast, is a YouTube beast known for his challenges and giveaways. He launched MrBeast Burger, a virtual fast-food chain, in 2020, and it quickly became a success due to his massive online following.
The venture is operated through ghost kitchens, offering fast food across the U.S. and abroad. Furthermore, in 2022, he added Feastables, a snack brand focusing on sustainable chocolate. Both ventures were instant hits, with fans supporting his products through viral marketing.
3. Kylie Cosmetics | Creator-Led Brands
Founded by Kylie Jenner in 2014, Kylie Cosmetics success skyrocketed with Jenner’s strong social media influence. The brand started off with lip kits and has now branched out into several beauty products, making Kylie one of the youngest billionaires.
Moreover, after Kylie Cosmetics, Kylie Jenner launched multiple other businesses such as Kylie Skin, and Khy; a clothing brand.
4. Beats by Dre
Founded by Dr. Dre and Jimmy Iovine in 2006, the Beats headphones revolutionized the audio industry with its trendy and high-quality sets. The brand leveraged Dr. Dre’s fame as a music producer.
5. Ouai by Jen Atkin
Yet another popular creator-led brand is Ouai. Jen Atkin, a widely popular celebrity hairstylist, launched Ouai, a haircare brand, back in 2016. With products that blend luxury with affordability, Ouai has become a popular name in the haircare world.
These creator-led brands show how personal influence, smart marketing, and strong engagement with fans can turn creators into successful entrepreneurs.
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