Arshad Khan, popularly known as Arshad Chaiwala, rose to fame unexpectedly in 2016 when a candid photograph of him making chai at a roadside stall in Islamabad went viral. His piercing blue eyes and charismatic presence captivated social media, turning this modest tea vendor into an international sensation overnight.
Since then, Arshad’s journey has been one of relentless ambition. Embracing his newfound fame, he entered the entertainment world briefly, but soon his entrepreneurial spirit guided him back to his roots. He launched Chaiwala & Co., a chai business located in Pakistan and now London, taking Pakistan’s beloved chai culture across borders.
A Vision for Global Chai Culture on Shark Tank Pakistan
Arshad recently appeared on Shark Tank Pakistan to pitch his chai business and share his humble beginnings and grand aspirations. In his pitch, Arshad conveyed his vision of transforming Chaiwala & Co. into a global brand, presenting traditional Pakistani chai in an authentic way to international markets. His goal was clear: to not only make Chaiwala & Co. profitable but to also to create a brand that celebrates Pakistani street culture. Arshad’s approach to chai is unique because it is not only about the beverage; he’s trying to create an immersive experience that transports customers to the bustling chai dhabas of Pakistan.
The business model of Chaiwala & Co. is rooted in offering authentic flavours and an atmosphere reminiscent of Pakistan’s iconic street culture. The café’s decor, from the furniture to the wall art, is carefully designed to reflect the soul of Pakistani streets, while the menu includes a variety of teas and traditional snacks that complement the chai experience. This brand positioning has resonated well with customers, and Arshad believes it is key to the brand’s growth.
Expanding to London: A Strategic Move
On Shark Tank Pakistan, Arshad shared details of his business operations, marketing strategy, and expansion plans. He emphasised how Chaiwala & Co. has already found success in Pakistan and how opening in London was a strategic decision to tap into a broader audience. In London, his chai business targets both the South Asian diaspora craving a taste of home and locals curious about Pakistani culture.
With his confident pitch, Arshad left a lasting impression on the Sharks, showcasing both his business acumen and his passion. His journey from a chai vendor to a business owner pitching on national television reflects the inspiring potential of self-made success in Pakistan.
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