Children’s Day is a time to honour childhood and advocate for children’s rights worldwide. In Pakistan, several brands have taken this opportunity to shed light on critical issues affecting children through powerful ad campaigns. These companies have risen to the challenge and have used their platforms to speak up about important social issues that impact the livelihood of young children every day. Through these campaigns, these companies aim to foster awareness and hope. Here are the top campaigns that made a lasting impression this Children’s Day.
Read More: World Children’s Day 2024: For Every Child, Every Right
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Bisconni and Maidan: Shining a Light on Child Labour
Bisconni’s latest ad, in collaboration with Maidan, delivers a vital message about the harsh realities faced by over 3.3 million children in Pakistan trapped in child labour. Burdened with responsibilities beyond their years, these children still nurture dreams of a better tomorrow. Instead of comfort and education, they are forced to work in the scorching heat. The campaign not only highlights this heartbreaking truth. However, it inspires action toward building a future where every child can pursue their aspirations. By addressing such a sensitive topic with empathy and hope, Bisconni’s initiative encourages us to think and work towards a brighter reality for young souls.
2. EBM x Peek Freans Sooper: Advocating Equal Childhoods
This ad highlights the subtle yet pervasive gender biases within households. It shares the story of a house where sons often receive more care, attention, and privileges than daughters. Through a touching portrayal of siblings, the campaign shows the importance of equal love and opportunities for all children. Regardless of gender! EBM and Peek Freans Sooper mirror the norms that many families portray and spark an important thought about equality. They invoke the idea of fairness and equality in nurturing children. Their campaign is a heartfelt reminder that change starts from within. Moreover, it teaches that for a more inclusive society, there needs to be inclusive households.
3. PSO’s Iqbal Day Ad: Lab Pe Aati Hai Dua
PSO celebrates Children’s Day with an emotional ad featuring children singing “Lab Pe Aati Hai Dua.” This is a classic poem by Allama Iqbal. This campaign aimed to show the innocence and aspirations of young children. Meanwhile reflecting on the ideals of hope, education, and unity. This touching recitation of an iconic poem by children adds a layer of depth, linking Iqbal’s vision to the dreams of Pakistan’s youth. It’s a tribute to the potential of children to shape a better society when they are showered with care, affection, and opportunities.
These campaigns remind us that Children’s Day is more than just a celebration. It’s an annual reminder of the issues prevalent in today’s society. It’s a wake-up call that encourages reflection and reconsideration of the existing norms within us mirrored by many families.
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