The actor Justin Baldoni may have planned to harm his It Ends With Us co-star Blake Lively’s reputation, according to private text exchanges that have come to light. The New York Times revealed these messages, which are a part of Lively’s sexual harassment case. They expose a concerning plan to damage Lively’s reputation using untraceable means.
The Text Messages and Alleged Strategy
In May 2024, months after filming wrapped, Baldoni allegedly expressed concern over being blocked on Instagram by Lively’s husband, actor Ryan Reynolds. In texts sent to Jennifer Abel, the head of PR at Baldoni’s studio, Wayfarer, Baldoni reportedly asked her to prepare a backup plan in case Lively took similar actions. “Plans make me feel more at ease,” Baldoni is said to have written. This led Abel to bring in crisis management expert Melissa Nathan, who proposed several strategies to discredit Lively.
In order to damage Lively’s reputation, Nathan allegedly recommended employing contractors to perform “social account takedowns.” He even asked to produce “threads of theories” online. In one conversation, Nathan allegedly said, “You know we can bury anyone,” emphasising that they could undermine Lively without leaving any record because the actions would be untraceable.
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The Lawsuit and Allegations of a Hostile Work Environment
Text messages are an important part of Blake Lively’s sexual harassment lawsuit against Justin Baldoni. The suit not only accuses Baldoni of attempting to ruin her reputation but also alleges he created a hostile work environment during filming. Furthermore, Lively claims Baldoni made inappropriate comments about her weight and even referenced her deceased father in a manner that caused distress.
Hollywood’s Reputation and Ethical Concerns
Significant public discussion on Hollywood’s handling of workplace problems and reputational assaults has been spurred by these revelations. Moreover, this case has brought up significant issues regarding ethics and transparency in the entertainment sector.
Blake Lively’s lawsuit against Justin Baldoni raises important issues of conduct in the workplace and the extent to which people will go to ruin someone’s reputation. As the case progresses, it urges Hollywood to address toxic practices, uphold higher ethical standards, and ensure that everyone involved is treated fairly.
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