Pakistan’s fashion industry has seen a surge in online clothing brands that blend tradition with modernity, offering unique styles to consumers worldwide. These stores run with the commitment to blending traditional designs with modern wear. With their articles being featured on celebrities like Zayn Malik, they’re evolving the fashion game like no other.
Here are four Pakistani online clothing brands that are changing the game:
1. Rastah
Established in 2018, Rastah is a Lahore-based streetwear label founded by cousins Zain, Ismail, and Adnan Ahmad. The brand merges Western attire with traditional Eastern culture and art, utilizing Pakistani hand looms and woodblock printing techniques. Rastah gained international recognition when celebrities like Timothée Chalamet, Zayn Malik, and Justin Beiber rocked their pieces. Notably, in 2023, Rastah became the first Pakistani brand to showcase at London Fashion Week.
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2. Manto
Manto is a Pakistani-born fashion label that appeals to those looking for a touch of the traditional delivered on contemporary terms. Bold, eye-catching, and unapologetically rebellious, Manto offers comfortable clothing for men and women. Its designs often feature Urdu poetry. The label’s collections include co-ord sets, scarves, tops, outerwear, and more, blending cultural heritage with modern fashion sensibilities.
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3. Jazmin
Jazmin is renowned for its top-notch quality and wide range of designs. The brand offers premium women’s apparel that combines elegance with modern trends. Their collections include both stitched and unstitched options, allowing customers to choose according to their preferences. Though relatively new, Jazmin’s commitment to excellence has made it a favourite among all looking to shop from the comfort of their homes.
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4. Zaaviay
Zaaviay is a luxury Pakistani designer brand that offers a variety of clothing options, including wedding, and bridal dresses, formal suits, and unstitched designer clothes. The brand focuses on delivering high-quality fabrics and intricate designs, making it a go-to choice for special occasions. Zaaviay’s online presence ensures that customers can conveniently browse and purchase their desired outfits.
These local brands and platforms showcase the innovation and creativity flourishing in Pakistan’s online fashion industry. They stand for embracing cultural heritage while incorporating contemporary designs, they continue to set new standards and captivate audiences worldwide. If you’re looking to shop something new and unique for your wardrobe from the comfort of your home, these places are where to look!
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