Ranbir Kapoor is set to shake up the fashion industry with his lifestyle brand, ARKS, launching on February 14, 2025. Kapoor has always effortlessly blended style and charm, making him a natural trendsetter. He has long been a trendsetter in the industry, and now he’s channelling his fashion sensibilities into a brand that promises to redefine wardrobe-essentials. Unlike many celebrity-backed fashion labels that rely purely on star power, ARKS is Kapoor’s passion project. One that has been years in the making.
This venture is not just about clothes or sneakers; it’s about storytelling. It reflects Kapoor’s deep connection to Mumbai as it shaped him, inspired him and continues to be a driving force in his life.
In a promotional video, Kapoor is seen cycling through Mumbai’s iconic landmarks, such as Marine Drive and the Bandra-Worli Sea Link. He reflects on the city’s unique energy, stating, “I have travelled to many cities worldwide, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail and get back up again.” This sentiment underscores his intention to infuse ARKS with the resilience and spirit of Mumbai.
A Decade-Long Dream Realised
Kapoor’s aspiration to create a fashion brand has been a decade in the making. In a 2023 interview, he expressed his desire to develop a label that transcends typical celebrity endorsements. Moreover, he emphasised his commitment to offering high-quality basics, including white T-shirts, jeans, shirts and sneakers, aiming to redefine wardrobe-essentials.
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Ranbir’s wife, actress Alia Bhatt, has been a pillar of support throughout his journey. She shared her excitement on social media, highlighting the brand as a self-funded, homegrown venture. Her encouragement underscores the significance of this project for Kapoor and their shared commitment to bringing this dream to fruition.
As the launch date approaches, anticipation builds around ARKS and its potential impact on the fashion landscape. Ranbir’s connection to Mumbai suggests that ARKS will offer a unique blend of style and substance. Fashion enthusiasts and fans eagerly await the debut of this promising brand.