Apple just announced its new MacBook Air with an M4 chip processor, a sky blue colour option and most importantly, a lower price range. Here is what to expect from the new MacBook Air update.
M4 Chip Upgrades
In this M4 processing upgrade, the multitasking between apps and editing of video/photos has gotten much more fluid as per the official Apple website.
This M4 chip features a powerful 10-core CPU, a 10-core GPU and 32GB of unified memory. All this makes the new MacBook Air up to 2x faster than the M1 model. Sounds intriguing!
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The New Sky Blue Colour
Another addition to the new MacBook is the new sky blue colour. As per the official website, the MacBook Air now has a metallic light blue gradient which reflects when light touches its surface. This new Sky blue hue joins midnight, starlight and silver to complete the array of colour choices for MacBook Air.
Price Cut: MacBook Air Made More Accessible
The most enticing part of this launch for consumers is the new price range. MacBook Air is now available in just $999; this is $100 less than the original price. For students, it is now $899 so that they can avail the best of the best without breaking their banks. Quite impressive, given the high tariffs these days.
Market Impact and Consumer Expectations
The pre-order for the new MacBook Air started on March 5 and the Apple Mac sales have already hit 8.9 million dollars. So, clearly the consumer demand is peaking in the market after this upgrade.
People are showing a lot of interests in this new launch, Yes, to some it might not be that deep but with a price range like that, it’s a fair deal. Especially for an Apple product.
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