Adidas Launched It's First Full Coverage Sustainability Swimwear For Women
Image source: https://news.adidas.com/

Adidas has launched a recent campaign to offer inclusivity in swimming. Their new campaign, โ€˜Beyond the Surface,โ€™ is the brandโ€™s first range of full-cover swimwear. The new collection features 18 pieces available in three colorways, black, purple, and burgundy. The collection aims to be women-centric and offers style with inclusivity.

Adidas Latest Collection

The collection will be available from June 10. The Beyond the Surface campaign is designed for those who expressed a need for full coverage swimwear as well as for cultural reasons or those seeking more coverage to suit their preferences in the water.

โ€œAt Adidas, we believe that nobody should be prevented from enjoying the benefits of being in and around the water,โ€ Sybille Baumann, Senior Product Manager at Adidas.

โ€œWe are constantly looking at ways to diversify our product offering for all women, and our Full-Cover Swimwear Collection shows that mentality.โ€

Image source: https://www.thenationalnews.com/

He further added, โ€œThe collection went through several rounds of testing, in collaboration with our communities around the globe, and that process was invaluable.โ€

Swimwear Description

The product features press studs, which connect the top to the trousers. There are thumb holes in the sleeves. However, a swim hijab features a specially crafted adjustable inner cap to prevent slipping while swimming.

The quick-drying fabric ensures maximum comfort in and out of the water. In addition, the products offer sustainability as they offer a chlorine-resistant fabric that features Econyl regenerated yarn.

Image source: https://www.thenationalnews.com/

Asma Elbadawi, spoken word-poet, and sports inclusivity activist, took part in the campaign. According to him,

โ€œThis is a project that is close to my heart. Iโ€™m incredibly proud to support a campaign that will remove barriers for women across the world to enjoy swimming.โ€

Further adding, โ€œSport never judges you. That is why we love it, and Iโ€™m passionate about finding ways to ensure we can provide a level playing field for all. Sadly that is not always possible, but we will not let sport apparel needs be a barrier to entry, especially when it comes to being in and around the water.โ€

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