Adidas has sold its last remaining pair of Yeezy sneakers, marking the end of its stock liquidation process. The sportswear brand had been clearing its Yeezy inventory since May 2023, after ending its partnership with rapper Ye, formerly known as Kanye West, in October 2022. The collaboration was terminated following Ye’s public anti-Semitic remarks, which impacted Adidas’ revenue and led to an annual loss in 2023.
The loss of Yeezy sales was felt most in the United States, where the brand was highly popular. Adidas reported that its North America sales fell by 2% in 2024, attributing the decline solely to lower Yeezy sales. Despite this, Adidas managed to generate €650 million ($696 million) from Yeezy sneaker sales in 2023, making a €200 million profit. This was lower than the previous year’s earnings of €750 million in revenue and €300 million in operating profit.
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The company has pledged to donate part of its Yeezy proceeds to organisations fighting anti-Semitism, including the Anti-Defamation League. Adidas has set aside €260 million for charitable donations, with €200 million held in a foundation and €60 million already distributed. CEO Bjorn Gulden confirmed these details during a press conference, emphasising the company’s commitment to moving forward.
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