Social media has become an essential part of the business landscape, and its significance is only growing. In a world where consumers are increasingly engaged online, having a strong social media presence is not just a luxury but a necessity. Small businesses, however, often struggle to keep up with the demands of social media marketing. They must strategize, create content, and monitor performance across multiple platforms. But the rewards are significant. According to the Content Marketing Institute’s Benchmark Report, a whopping 57% of organizations plan to invest in social media in 2023, a considerable jump from 39% in 2022.
Neglecting social media puts small and medium-sized businesses (SMBs) at a disadvantage against competitors who are harnessing the power of social platforms to engage with their audience, build their brand, and drive sales.
The good news is that artificial intelligence (AI) can come to the rescue. AI tools offer a range of functionalities that can simplify and enhance your social media marketing efforts. From crafting content to analyzing performance, AI can be a game-changer for SMBs looking to make their mark in the digital sphere. We interviewed over twenty SMBs to understand which AI tools they find most valuable, and here are the top 10 content creation tools for social media:
1. ChatGPT: Best AI Chatbot
ChatGPT, developed by OpenAI, is a versatile AI chat tool that has taken the market by storm. Social media managers and content creators can use ChatGPT to generate content across various platforms. From brainstorming to crafting a monthly content plan, ChatGPT is a valuable assistant. However, crafting effective prompts can be challenging, and it’s essential to provide enough context to get accurate results.
2. Jasper: Best for Plagiarism-Free Content
Jasper is an AI content writing tool that excels at producing high-quality, plagiarism-free content for various social media platforms. It simplifies the content creation process by offering templates for different types of content, from Facebook ad copy to YouTube scripts. Jasper’s user-friendly interface and versatility make it a favorite among SMBs.
3. BHuman: Best for Branding
BHuman Technologies introduces AI Studio, a cutting-edge platform that redefines personalized video creation. This innovative tool empowers various sectors, including sales, politics, and branding, to craft compelling videos that connect with audiences on a human level. By leveraging AI Studio, users can replicate their face and voice, resulting in captivating videos created in a fraction of the time, saving resources while maximizing impact. It’s a game-changer for efficient and effective video content production.
4. Lately.ai: Best for Content Repurposing
Lately.ai stands out by repurposing long-form content, such as blog posts, podcasts, or videos, into short-form social media content while maintaining the brand’s voice and style. It simplifies content creation and provides AI insights to inform your social media strategies.
5. Meltwater: Best AI Social Listening Tool
Effective social media strategies require real-time insights. Meltwater is a media monitoring and social listening tool that helps businesses stay updated on recent developments in their industry. It offers valuable data to measure a company’s reputation against competitors.
6. Tribescaler: Best AI Tool for Twitter
Tribescaler is a content creation tool specifically designed for creating engaging Twitter hooks. It simplifies the process of generating attention-grabbing content for Twitter, making it an excellent tool for businesses looking to boost their Twitter presence.
7. Taplio: Best AI Tool for LinkedIn
In 2023, LinkedIn is a critical platform for businesses. Taplio is an AI tool tailored for LinkedIn, offering features for creating and scheduling posts, analytics, and client outreach. It simplifies the process of creating engaging LinkedIn content and connecting with relevant accounts in your industry.
8. Tango.us: Best AI Tool for Documentation
Tango.us revolutionizes the way users create how-to guides and documentation. By simply going about their tasks, users can effortlessly generate how-to guides in real-time. Tango captures their every step and automatically transforms them into comprehensive guides, simplifying the process of sharing knowledge and instructions. It’s a user-friendly and time-saving solution for crafting effective how-to materials.
9. Digitalfirst.ai: Best AI Marketing Strategy Tool
Digitalfirst.ai goes beyond social media content creation; it helps businesses build comprehensive marketing strategies. SMBs can create marketing funnels, generate content ideas, and streamline social media copy with this all-in-one AI marketing assistant.
10. Peppertype.ai: Most Affordable AI Content Creation Tool
Peppertype.ai offers an affordable option for SMBs looking to enhance their content creation process. It’s equipped with a range of content styles, templates, and collaboration features, making it a practical choice for small businesses.
In the ever-evolving landscape of social media marketing, these AI tools can provide SMBs with the capabilities to compete effectively, engage with their target audience, and drive growth. Small businesses that harness the power of AI in their social media strategies are better positioned to thrive in the digital age. As the importance of social media continues to rise, embracing AI can be the key to success for SMBs looking to make their mark in the online world.
