Women are the strongest and can accomplish anything. Only a woman can excel in her career while carrying out all of her duties at home and giving her all in all of her relationships. But they frequently overlook or even disregard their own happiness while spreading happiness to those around them. They frequently forget or even dismiss it.

The brand Almirah’s ad, “Almirah aur TUM,” is a charming reminder to all women to take a moment to appreciate who they are. It serves as a reminder for women to prioritize their happiness. On social media, this campaign is quickly gaining a tonne of traction thanks to the praise of all the celebrities and influencers. The campaign’s relatability is what gives it its popularity. It is open to all women, whether they are working mothers, stay-at-home mothers, daughters, sisters, wives, professionals, or even students. It is not just for women who play a particular position or belong to a particular type of woman.

Almirah aur TUM will prompt women to think how small gestures can actually change their perspective of life, and how a woman is so much more than just her role in life. She is a separate individual with an identity of her own.

 

“I’m so proud of you, khud ko kab yeh kehti ho?” 

This is an important reminder from the innovative art made by Areeba Siddique, a super talented artist, for Almirah aur TUM campaign. How true is this that while a mother, wife, sister is busy appreciating everyone around them, celebrating the accomplishments of their loved ones, completely forget that they were also a very important pillar behind those achievements. They often forget to appreciate their personal achievements. This campaign will evoke women to take a moment, and say “I’m so proud of myself”. 

Here is another one of her paintings that has a potent message. Not all heroes have capes; others choose to stay at home, give up on their goals, and take care of their families instead. They occasionally give other people’s happiness more thought than their own. Sometimes, at the conclusion of a difficult day, they are the ones who provide the most consoling remarks. But in the process, they lose sight of themselves.

Because the DVC is unique, influencers and celebrities are constantly discussing it on social media and giving their thoughts on the significance of the message sent by this campaign.

Supermodel and actor Saheefa Jabbar Khattak wrote on how women frequently lose track of happiness when their responsibilities replace their passions. She continued by saying that it’s critical to always remind ourselves to pursue our happiness. Almirah aur TUM states, “Jab tak tum mai tum ho na, tab tak sub kuch theek hai,” for this reason.

Dr. Syeda Urooj Fatima, commonly known as by.rooj, is a well-known social media influencer who blogged about Almirah DVC on her Instagram. She claimed that this DVC served as a timely reminder for her that we are in control of our happiness and are the main protagonists in our own stories. She went on to say that we should always identify what brings us joy and, if necessary, fight for it.

Popular lifestyle blogger Shaanzay Sheikh also discussed the Almirah DVC on her Instagram. This campaign serves as a timely reminder for her about the need of prioritising yourself. She expressed pride in herself for picking the profession that makes her the happiest and expressed the hope that every woman will be motivated to pursue happiness for themselves.

https://www.instagram.com/reel/CrQ6L_csRDQ/?igshid=MDJmNzVkMjY%3D

Almirah also introduced an Instagram filter with its slogan. The filter also gained a lot of popularity among Instagram users.

Self-care is self-love and it’s very important to choose care and love for yourself. Let’s hope that this effort by Almirah will inspire more women to love themselves a little more, look after their physical and mental health, and have the courage to choose happiness for themselves.

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