Amazon Pakistan
Image Source: Dawn

The billion-dollar corporate giant Amazon is revamping itself in Pakistan. Are you ready to be able to be using their services? Keep reading to find out how theyโ€™re becoming better for you.

Whatโ€™s Being Done To Amazon in Pakistan?

A local office has been registered in the name of Amazon Data Services Pakistan (Pvt) Ltd. Amazon is thus, gathering a team to build Amazon Web Services (AWS) in Pakistan to drive the utilization of cloud computing.

The company decided to act upon this improvement two weeks after a worldwide disruption came in their services. The disruption largely impacted parts of the US and Pakistan as a whole; hence, an entire makeover of the services is in order.

According to the database of SECP, the office in Pakistan is led by Paul Andrew Macpherson as the CEO while Shoaib Munir is a director working alongside Macpherson. 

Amazon Pakistan
Image Source: Quartz

Some Secret Is Out

A spokesperson of Amazon shared with a media outlet that the technology leader is currently seeking a public policy specialist for Pakistan, with a focus on driving AWS cloud computing solution adoption. The role focuses on removing regulatory and political blockers to cloud adoption, which is a common approach adopted by many tech companies. 

For instance, Bytedance did the same by hiring Hassan Arshad as the head of public policy. Arshad had to work with (PTA) to stall a ban of the TikTok app. Utilizing a national public policy specialist is essential for such companies. While their regional heads may be their own, they need someone from the host countries to penetrate the market and work around laws.

What Is Pakistanโ€™s Stance On This?

In terms of AWS in Pakistan, the โ€œFramework on IT Governance and Risk Management in Financial Institutionsโ€ by the State Bank of Pakistan (SBP) directed banks to utilize cloud computing technology conditionally. The condition was that systems and service providers should be located in Pakistan, along with all physical servers and services. As a result, AWS would need to set up its data center and cloud server in the country.

Amazon Pakistan
Image Source: Medium

Moreover, according to the e-commerce policy framework of Pakistan, the Ministry of Information Technology and Telecommunication is making changes. It is in the process of formulating Pakistanโ€™s first cloud policy.

Moreover, the Draft Data Protection Act is at an advanced stage of consultations. The recent draft of the act concerns Amazon, too, and it addresses issues concerning data protection in e-commerce. 

All in all, AWS aspires to work with the relevant government departments in Pakistan in a mutually beneficial manner. They want to ensure that favorable policies for the digital economy of Pakistan are devised.

Stay tuned to Brandsynario for the latest news and updates.