Apple’s schlubby, downtrodden underdogs are back, and this time they are trying to escape from the clutches of their demanding boss Vivienne in office.
‘Escape From the Office’ sees the scrappy team of four daydreaming about starting a company of their own, but first they require a product that they can successfully take to market. Taking inspiration from a double-bagged box of donuts, they devise a plan to make a reusable reinforced bag.
Throughout the nine-minute spot, viewers see the misfits conduct frantic meetings, hire a 14-year-old software developer and move into their new office space – which sadly comes with a bit of a nasty smell. As the company grows, their old boss Vivienne finally comes crawling back and tries to buy the successful startup.
‘The Great Resignation’ Video
The ad serves to showcase just how useful Apple devices can be to businesses big or small. It’s a continuation of the ‘Apple at Work’ series, with the first video being released back in 2019 and a further lockdown edition dropping last year.
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In addition to showing some of the things Apple devices are capable of, like sharing Wi-Fi passwords over AirDrop, group FaceTime, hands-free Siri, and advanced AR, the video also promotes the new Apple Business Essentials platform which combines device management, 24/7 support, and business iCloud storage for businesses of up to 500 employees.
Take a look at the video below
The previous video drew nearly 33 million views on YouTube. This is supposedly the last video of the series. According to sources, Apple should consider turning it into a sitcom for Apple TV+. The cast is likable. While the videos released thus far have been self-serving ads for Apple devices, they have become quite popular.
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Last November in the US, the number of people leaving their jobs reached a record high of 4.53 million, with restaurants and healthcare being the industries hit hardest.
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