the dream gap barbie

Women are remarkable! There is absolutely no doubt that a woman can accomplish the same task as a man.

In fact, stats state that women are better in many things than men when it comes to having an established career.

However, before these women can go on to be recognized around the world for their achievements, they need to be encouraged from a very young age, which often does not happen.

Since seeing is believing, Barbie, through its Dream Gap Project shows girls positive female role models from all walks of life and continues to inspire them to recognize more possibilities for themselves.

The campaign raises awareness around limiting factors that restrict girls from attaining their full potential.

This project was initiated after a study conducted by researchers at New York University, the University of Illinois and Princeton University found that from the age of five, many girls begin to lose confidence in their own ability.

https://youtu.be/vwXwNubKnYc

The self-restricting ideas influence girls and their future career choices by discouraging them to pursue prestigious careers, especially in fields that value brilliance

“As a brand that is dedicated to inspiring the limitless potential in every girl, Barbie is shining a spotlight on role models, historical and modern, to show them they can be anything,” Lisa McKnight, senior vice president and global head of Barbie, told HuffPost.

Previously, Barbie has been criticized for instilling insecurities and unrealistic body/beauty standards. However, this new generation of Barbies is making major steps in the right direction.

The “Dream Gap” work with Barbie was also nominated for two Webby awards for “Corporate Social Responsibility” and “Scripted Content”!

Barbie also announced adding two courageous women to the Barbie Inspiring Women Series – Civil Rights activist, Rosa Parks, and the first American woman to fly in space, Sally Ride.

Have a look at the brilliant ad campaign below:

https://www.youtube.com/watch?v=i_xU7VbF09I

What are your thoughts?

Will you be buying more empowering toys for your little girls?

Or would you like Pakistani role models to be added to this list of empowering women? Comment and let us know.

Stay tuned to Brandsynario for more news and updates.