British Airways has taken a creative approach to highlight the luxury and privacy that comes with their business class. They have titled their campaign ‘Doors’. Following its earlier campaign that showed passengers gazing out of airplane windows, this new series of ads turns the focus inward, showcasing the exuberant and private experience of flying in business class.
These ads have put an emphasis on the comfort and calm the passengers get to experience when they fly business with British Airways. The clever use of space in these photographs creates a sense of peace and each ad shows a single moment through a narrow slit. Whether it’s a passenger putting their feet up, watching in-flight entertainment, or simply catching up on sleep, the ads effectively communicate the idea of being in a private, uninterrupted bubble high above the clouds.
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British Airways Brings A New Twist To Marketing
The negative white space in these ads has added a further sense of calm and luxury to their images. These ads serve as a reminder that flying in British Airways’ business class is more than just going from one place to the other but is about enjoying a truly relaxing experience.
This campaign is a smart move by British Airway Airlines. The campaign highlights a key feature that many business travelers value, which is privacy. By focusing on the personal space and comfort offered in their business class, British Airways appeals to those who seek a premium experience when traveling.
The ‘Doors’ campaign was a success. As it captured the essence of luxury travel, making it clear that when you fly with British Airways, you can enjoy moments of peace and quiet, completely unaware of the busy world around you.
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