Instagram, with over 2.11 billion monthly active users, has introduced major updates to its broadcast channels, allowing creators to enable replies from followers. Previously, the one-way communication model limited direct engagement. This update creates a two-way interaction space where followers can respond to posts. Furthermore, replies appear below the original messages so the chat can stay organized.
Read more: Instagram Reveals ‘Best Practices’ For Content Creators
Additionally, Instagram has launched prompts, encouraging creators to ask questions or share statements to ignite conversations. Followers have 24 hours to respond with text or photos and can like other responses, create a more dynamic and interactive environment. With added features like metrics on interactions and story shares, creators gain valuable insights into audience engagement, transforming broadcast channels into a vibrant and community-focused platform.
Stay tuned to Brandsynario for the latest news and updates.