Burger King is a fast-food brandโ we all know what that means. ITโs unhealthy and it isnโt good for you probably, right? However, this isn’t a fast-food chain like any other. This junk food brand wants you to know theyโre all about clean junk food. Be it either with โpoop icecreamโ that has 0 chemicals in it or these plant-based chicken nuggets.
Read more: Burger King Introduces The Worst Type Of Ice Cream & Youโll Be Shocked
Burger Kingโs Chicken Nuggets
To launch their plant-based chicken nuggets, Burger King teamed up with a creative agency. Together they launched โEven More Confusing Times,โ the name of the campaign that brings the nuggets to people.
What Is The Ad About?
In a very short video, what you see is a lot of confused people dealing with even more confusing everyday life situations. These people in the ad shown are confused about whether an eco-friendly Black Friday purchase is good for the planet or a futile attempt idea? Should the message sent to the ex be deleted? Is Max a dog or a boyโs name or is it the same thing?
In this sense, the world keeps getting confusing for them. Not ironically at all, Burger King adds that there are chicken nuggets coming out with no chicken in them. The menu item reads: โChicken nuggets that got no chicken… but taste like chicken. Plant-based โchickenโ nuggets? Confused.โ
Thoughts On The Ad
Everybody has said so far that the ad is one of a kind. It is funny, different and captures exactly the confusing state weโre all experiencing as our environment crumbles. The promotion of this campaign will be further done on radio and print ads. They also lean on the dark humor in the adโwhat binaries do we experience in this modern world?
This global campaign for Burger Kingโs new plant-based will be released in Spain and Portugal.
Burger Kingโs Plant-Based Products
Burger King has also previously launched the plant-based Whopper. But they want to raise the bar and bring in plant-based alternatives for other products. They are lighter on the environment but taste like the originals.ย
The fast-food chain might be changing the way the industry works. Will you be joining them for the ride?
Read more: McDonaldsโ is Giving Kids an Alternative to Plastic Toys
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