Though this may not be a surprise to everyone, the current stats recorded are suggesting that soon enough TVs’ are going to be out of business. Social media is slowly becoming the source of every kind of information people, and TV is slowly losing its value as an entertainment unit.
Social Media Takes Over
The current stats suggest that next year, the number of US social network users will reach a significant milestone. The numbers will reach 236.4 million. This figure will surpass the 228.6 million people who still watch linear TV, according to a forecast from June 2024. This shift highlights a growing trend in how people consume media.
Linear TV has been a staple in households for decades and will see a 1.5% decline in viewers next year. Despite this drop, TV will continue to dominate the time spent watching entertainment In 2025, US adults are expected to spend almost three hours (2 hours and 49 minutes) each day watching linear TV. This is far more than the time spent on social video, which is expected to be around 53 minutes per day, and YouTube, which will get about 37 minutes.
Read more: Must-Watch Netflix Shows & Movies For Social Media Addicts
For digital advertisers, this shift presents an opportunity. People moving away from traditional TV means that ads will also become obsolete. Advertisers might consider shifting their budgets accordingly. By reallocating funds from linear TV to these digital platforms, advertisers can better reach their audience where they spend the most time. Social media ads are cheaper and more effective.
While linear TV will still play a major role in video viewing. The growing number of social network users suggests that the future of media consumption is increasingly digital. Advertisers need to stay ahead of this person. They need to adapt new strategies that can help them keep up with evolving trends.
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