Careem has made our lives easier, you can call for a ride anytime, anywhere nowadays. The company has used out-of-the-box campaigns to catch the attention of individuals all over Pakistan.

From ‘Rishta Aunty’ to ‘Bakra on Wheels’ and its #TakeOff campaign, the marketing strategies have been quite impressive. However,  this time around, their subliminal message has stirred some confusion, debates, and backlash on social media!

Apparently, the ride-hailing service sent a text message to its customers, asking, “know any losers?”

While some awoke to this weird message, others were shocked that a reputed company like Careem has asked this question! Many people took out different reasons behind the service provider’s strange message.

While some are convinced they have been hacked, given that their recent Twitter status is not something we’d expect from them; others are calling it another marketing strategy.

Many individuals have also spoken out that this is not the right way to market your product as calling someone a loser is unethical and can affect their customer base!

Then there are those who are claiming that Careem is subliminally targeting their drivers in Islamabad who are protesting against the company because of the sudden hike in prices, which has discouraged customers to travel in a Careem, affecting the income of the drivers.

That’s not all, Careem has become the new Wendys as its trolling its customers on Twitter!

We wonder what is going on at Careem Pakistan HQ! Is it actually a new marketing strategy or has Careem’s social media analyst lost their mind!

Stay tuned to Bransynario for more news and updates!