Lunar New Year 2025: A Guide to the Year of the Snake

Lunar New Year 2025: A Guide to the Year of the Snake

Don't sweat it if you have noticed everything turning red recently; it's not by chance. It is the Lunar New Year, starting on January...
online shopping

4 Pakistani Online Clothing Brands Redefining Fashion

Pakistan's fashion industry has seen a surge in online clothing brands that blend tradition with modernity, offering unique styles to consumers worldwide. These stores...
Top 5 Seasonal Winter Vegetables and their Recipes You Need to Try

Top 5 Seasonal Winter Vegetables and their Recipes You Need to Try

Winter in Pakistan feels like a festival of food. The chilly wind calls you to the markets, where fresh, colourful vegetables are piled high...
Top 5 Highest Peaks of Pakistan

Top 5 Highest Peaks of Pakistan

Pakistan is home to some of the highest and most challenging mountains in the world. The country lies within the Himalayan, Karakoram and Hindu...
9 Pakistani Pop Songs that Shaped the Music Industry

9 Pakistani Pop Songs that Shaped the Music Industry

Pakistani pop music has come a long way over the years, with countless tracks breaking barriers and setting trends. From catchy tunes to powerful...
Shadi Season - Decemberistan

Decemberistan – Winter is Optional, Weddings Aren’t

Over the past few years, the term Decemberistan has become a cultural zeitgeist in Pakistan, weaving its way through Instagram captions, YouTube vlogs and...
10 New Year's Eve Traditions from Around the World

New Year’s Eve Traditions from Around the World

New Year’s Eve is a time of joy, reflection, and unique traditions. People from all across the globe welcome the new year in creative,...
400 Million Pilgrims to Attend the Largest Religious Festival in India

400 Million Pilgrims to Attend the Largest Religious Festival in India

The 2024 Kumbh Mela, a grand major religious event of the Hindus, is expected to be one of the largest congregations in history, which...
Can Money Buy Happiness? Surprisingly, Yes

Can Money Buy Happiness? Surprisingly, Yes

We’ve all heard the saying, “Money can’t buy happiness.” While this idea may bring comfort, is it entirely true? For many, financial security plays...
Christmas in Pakistan

Celebrating Christmas in Pakistan

As the end of December approaches, comes a time of festivities and celebrations worldwide, and Pakistan is no exception. In a country where diverse...
Tom Cruise

Tom Cruise Becomes a Real-Life Naval Hero

Hollywood star Tom Cruise is someone multiple generations know for his top-notch acting and killer looks. He is famous for his role as a...
Animal Rights Day

Celebrating International Animal Rights Day

December 10 marks International Animal Rights Day. Today we reflect on how we treat those who share our world. While human rights often dominate...
winter foods

15 Winter Comfort Foods to Keep you Warm

In Pakistan, winter is a celebration of warm, flavourful dishes that comfort our souls. These dishes are deeply rooted in our tradition and culture....

What is the ‘Chill Guy’ Meme and Why is it Trending

The “Chill Guy” meme, an illustration of a humanoid brown dog exuding effortless calm, has captured hearts worldwide. Clad in a grey sweater, rolled-up...

Knafeh Chocolate: Is it Even that Good?

A certain pistachio-stuffed, knafeh-crusted milk chocolate treat has taken the internet by storm this year, dominating social media feeds and making dessert enthusiasts work...
childrens day campaigns

Children’s Day with Impactful Campaigns by Pakistani Brands

Children’s Day is a time to honour childhood and advocate for children’s rights worldwide. In Pakistan, several brands have taken this opportunity to shed...

90s Nostalgia: The Most Memorable Ads from the Decade

The 1990s were a golden age for advertising in Pakistan, with commercials blending creativity, emotional appeal, and catchy music to dominate television. These ads...

Lahore Smog and it’s Future Implications

Lahore, once renowned for its vibrant culture, is now infamous as one of the world's most polluted cities. This November, its Air Quality Index...
indian and pakistani food

How Pakistani Food Differs From Indian Cuisine

Pakistani and Indian cuisines, while deeply intertwined through shared history, stand out individually. These cuisines represent their histories, influenced by many cultures, religions, and...
sania mirza dubai sports ambassador

Dubai Welcomes Sania Mirza As Sports Ambassador

In a major milestone, former Indian tennis star Sania Mirza has been appointed as the sports ambassador by the Dubai Sports Council. The council...