Kashee’s Bridal Festive 2022
Karachi, August 19, 2022: After receiving an overwhelming response for his debut bridal collection at the 18th edition of HUM Bridal Couture Week, makeup...
Colour Psychology – How It Impacts Your Emotions And Which Ones To Wear At...
Scientists in the field of colour psychology observe how different colours have different meanings, connotations, and psychological effects; given that the psychological effects of...
How To Pull Off Tiktok’s Siren Eyes Trend
Sirens are a famous part of Greek mythology but they’ve become more for the common man as of late. Siren eyes have become the...
Why should adults have all the fun?! Beat the summer heat with these Kids...
IDEAS recently unveiled its wide range of perfumes and what caught our eye was the variety of kids’ perfumes in this range.
When it comes...
Tiktokers Are Using Calamine Lotion As Primer – Is it Even Safe?
Tiktokers are the origin points of most of the weirdest trends you’ll see around yourself. These trends may seem interesting at face value but...
Elevate Your Senses with Men’s Perfumes from Ideas
We are super excited to be sharing this news with our readers that; Ideas has launched its own line of perfumes! Ideas is the...
Add A Monochrome Effect To Your Wardrobe From GulAhmed’s Black And White Collection 2022
While we look for new colors to look different, the classic black and white combination has definitely been our constant comfort color combo to...
This Pakistani Designer Has Something Unique For Men This Eid!
A designer's craft says a lot about themselves. While many stay true to their roots, others try to step out of mediocrity once in...
Generation Responds Back After Being Accused Of Stealing Designs
Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
Pakistani Brands That Are Truly Making A Difference By Promoting Inclusivity
Inclusivity in clothing or fashion brands is a relatively new concept in Pakistan. The movement has been led by many influencers and activists suggesting...
Sana Safinaz Receives Backlash Over Its ‘Strange’ New Campaign
Sana Safinaz is a household name in Pakistan and they have started expanding their creative philosophy into many departments recently. They just released their...
Are Shein Workers Leaving Secret Messages On Clothing Tags?
Shein - Not only have you heard about the place but you’ve also probably shopped from it or still are. The place has been...
Poor Quality Of Clothes – What Are Local Clothing Brands Up To?
The latest ban on imported items from abroad, including clothing items, has left many Pakistanis stressed and confused. Where do they get their clothes...
Rising Inflation: Designer HSY’s Statement Starts An Online Debate
Rising inflation has been the talk of the town. To keep up with the demand and supply, brands are now increasing their retail prices,...
This Adidas & Gucci Collaboration Has Got People Talking
Fashion powerhouses Gucci and Adidas have collaborated for yet another fashion release. The brands are top-tiered names in sports and fashion, respectively, so it's...
Here’s How BTW Is Making Waves Among Gen-Z One Purchase At A Time
BTW - A fashion brand that has successfully gained the attention of Gen-Z, thanks to its groovy designs, futuristic marketing strategies, and an extensive...
Here’s Why Designer Shehla Chatoor’s Recent Ad Is Making People Cringe
It has become the norm for designers to create short films and editorials to accompany the release of their collections. Shehla Chatoor is one...
Sneakers Made From Sea Food Are Set To Launch On World Ocean Day
Sustainable fashion is all the rage, given the need to preserve the environment. Meanwhile, designers and artists are trying to utilize as much waste...
Adidas & Gucci’s Umbrella Collaboration Gone Wrong
Brand partnerships can add excitement to the consumer market, allowing brands to reach a new audience segment and create hype. Most recently, creating this...
Sana Safinaz Latest Campaign Is All About Inclusion & Freedom Of Choice
Sana Safinaz has come up with a stellar campaign to market their upcoming ‘Mahay’ collection. The new collection is going to be another edition...