Budget 2019-20 Brings New Taxes Ranging from 5%-90% on Imported Items
The budget for the fiscal year 2019-20 has been officially approved and signed by the President of Pakistan, Dr Arif Alvi.
Following the budget 2019-20,...
Food Safety – A Global Imperative
Ever wondered how food safety mistakes can cost you your health? Understanding the importance of food safety involves getting the basics right. This starts...
#WorldMSDay: The Blurfie Trend Takes Social Media by Storm
A new trend, #Blurfie is taking social media by storm.
Pakistani celebrities and social media influencers are uploading photos with special captions aimed at raising...
Ramadan 2019: Salon & Spa Deals
Ramadan 2019 has just begun, and so have the Eid 2019 preparations!
Who doesn’t like a good, relaxing spa day to feel all rejuvenated and...
Khaadi Launches Exclusive Range of Fragrances in Collaboration with Spanish Perfumer Salvador Montesinos!
Khaadi, Pakistan’s premium retail, and lifestyle brand welcomed the spring season with the launch of its new range fragrances.
The collection is in collaboration with...
Pakistani Beauty Cream Brand Gets in Trouble With PSQCA
Pakistan Standards and Quality Control Authority (PSQCA) has issued several beauty cream brands notices over health concerns.
The authority has also terminated one of the...
7 Beauty Trends that took Pakistan by Storm in 2018
With 2019 just around the corner, it’s time to relive the most popular beauty trends of 2018 to glam ourselves up for a new...
9 Mineral Water Brands in Pakistan Declared Unfit for Consumption
According to a new report generated by Pakistan Standards and Quality Control Authority (PSQCA), 9 mineral water brands in Pakistan have been declared as unfit...
Keto: The Diet You Have Been Waiting For
Everyone seems to be going gaga over the ketogenic or as you may call it the "keto" diet.
Those who are a fan of the...
5 New Beauty Products Launching This September
Fall is just around the corner, and what better way to usher in the new season than by treating your beauty closet to an...
Urban Decay’s ‘Naked Palette’ Passes Away! (Watch Funeral)
Urban Decay has shocked the beauty industry by killing off its signature ‘Naked Palette'.
The brand has announced the demise of its iconic nude-themed, 12-shade...
Here’s How You Will be Able to Try On Makeup via Facebook
L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses.
The global cosmetics giant is joining forces with the social...
New Study Shows How Dehydration Impairs Cognitive Performance
A new US review has revealed how dehydration can affect cognitive function, with just a couple of hours of vigorous activity in the summer...
Procter & Gamble Adds First Aid Beauty to Portfolio
Cult skincare brand First Aid Beauty has been snapped up by Procter & Gamble.
The corporation, which counts Olay, Aussie, Herbal Essences and SK-II as...
Kim Kardashian And Daughter Front Fendi Campaign
Italian fashion house Fendi has recruited Kris Jenner, Kim Kardashian and her daughter, North West, for the latest installment in its "#MeAndMyPeekaboo" campaign, Women's...
Paris Hilton Unveils New Skincare Line
Paris Hilton is on a roll. Weeks after unveiling her summer fashion collaboration with Boohoo.com, the socialite and DJ is turning her hand to...
Lush Launches Debut Foundation Range That Promises To Help Save The Planet As Well...
Natural beauty brand Lush Cosmetics has established itself as a go-to for fizzy bath bombs and plant-based shower gels -- but now the label...
Tarte Introduces Sister Brand, ‘Awake’!
Tarte Cosmetics is known for its mermaid-inspired, cruelty-free makeup treasures, but recently, the brand has been hard at work on a different project altogether:...
Avon Launches Business-themed Podcast So Everyone Can be a Beauty Boss
Avon is tapping into its base of entrepreneurial beauty fans with the launch of its debut podcast.
The social-selling cosmetics giant has launched a podcast...
Nabila Takes IIFA 2018 By Storm!
One of the most popular beauty salons in Pakistan, Nabila Salon recently accomplished a major feat by becoming the official makeup and hair stylist...