Why has ‘FOMO’ Increased In the Women of Pakistan?
The Fear of Missing Out, or FOMO, is a fairly new phenomenon introduced to the world. It is gradually increasing amongst women, particularly those...
11 11 Sale in Pakistan: Shop Till you Drop
11.11 Sale has become the biggest shopping festival in Pakistan. Every other brand offers great deals on various products to cater to the consumers'...
Censored Picture of Hareem Shah Causes Controversy
Hareem Shah is a viral TikTok sensation and a figure often surrounded by controversy. Recently, Hareem has once again made headlines. This time, it's...
What is the ‘Chill Guy’ Meme and Why is it Trending
The “Chill Guy” meme, an illustration of a humanoid brown dog exuding effortless calm, has captured hearts worldwide. Clad in a grey sweater, rolled-up...
Best Pakistani Makeup Brands for Beauty on a Budget!
When it comes to the world of makeup, Pakistan has some great options, whether its variety in quality, brands or products, but it seems...
Knafeh Chocolate: Is it Even that Good?
A certain pistachio-stuffed, knafeh-crusted milk chocolate treat has taken the internet by storm this year, dominating social media feeds and making dessert enthusiasts work...
Lady Gaga and Post Malone to Headline Coachella 2025
Coachella has a history of being one of the most iconic music festivals in the world. It is set to return in 2025 with...
5 Lessons To Learn From Gen Z
It is no secret that the heavily digitalised generation, Gen Z, is revolutionising the way everything works. They have quickly become known for their...
Children’s Day with Impactful Campaigns by Pakistani Brands
Children’s Day is a time to honour childhood and advocate for children’s rights worldwide. In Pakistan, several brands have taken this opportunity to shed...
Winter Clothing Trends For Desi Fashion
Winter in Pakistan isn’t just about staying warm; it welcomes the wedding season, barbecues, and peanuts. It’s a time for showcasing the finest in...
Top 5 Winter Trends For 2024
As the seasons change, it's time for new trends and collections to emerge in the fashion industry. The summer stock to be packed up...
Events You Cannot Miss in December 2024
As the year ends, December is shaping up to be an exciting month full of events across Pakistan. It seems December promises to keep...
Winter Fashion Trend Incoming: Knitted Co-ord Sets
Knitted Co-ord sets are making waves in the fashion industry as one of the most standout trends this year! It blends style, comfort, and...
90s Nostalgia: The Most Memorable Ads from the Decade
The 1990s were a golden age for advertising in Pakistan, with commercials blending creativity, emotional appeal, and catchy music to dominate television. These ads...
Lahore Smog and it’s Future Implications
Lahore, once renowned for its vibrant culture, is now infamous as one of the world's most polluted cities. This November, its Air Quality Index...
4 Cosy Autumn Pies to Savour This Season
As the leaves turn yellow, and the wind becomes chilly, it's time to fill your house with the smell of baked pies. Pies are...
How Pakistani Food Differs From Indian Cuisine
Pakistani and Indian cuisines, while deeply intertwined through shared history, stand out individually. These cuisines represent their histories, influenced by many cultures, religions, and...
Lahore Lost in a Smog Blog! Situation Worsens
Lahore’s infamous winter smog is in full force, blanketing the city in a hazardous cloud that has now extended to Multan and nearby areas....
Sugar-Coated Safety: Celebrating World Diabetes Day!
Diabetes is a global health concern affecting millions of lives, especially in developing nations like Pakistan. Recognised annually on November 14, World Diabetes Day...
Dubai Welcomes Sania Mirza As Sports Ambassador
In a major milestone, former Indian tennis star Sania Mirza has been appointed as the sports ambassador by the Dubai Sports Council. The council...