Wicked and Moana 2 Make Waves in Pakistan
This weekend, Wicked and Moana 2 shattered box office records worldwide, with their success echoing strongly in Pakistan. Families and friends have flocked to...
Froyo Makes A Comeback In Karachi
Frozen yoghurt, or froyo, is rising through the ranks once again in Karachi. Back in the early 2010s, the city experienced a froyo boom,...
Wicked: The Magic Continues in 2025
The magic of the Broadway musical Wicked continues to captivate audiences worldwide. Directed by Jon M. Chu, this recent musical adaptation stars Ariana Grande...
Shabnam Majeed Comments on Chahat Fateh Ali Khan’s Success
Shabnam Majeed is well-known for both her beautiful charm and her pleasing voice. Her notable songs include Jugnuon Se Bhar Le Aanchal, Dil Cheez...
Why You Should Add Pomegranate to Your Diet Today
Pomegranate is often called a superfood, and for good reason. This bright, ruby-red fruit is packed with nutrients that benefit your body in many...
15 Winter Comfort Foods to Keep you Warm
In Pakistan, winter is a celebration of warm, flavourful dishes that comfort our souls. These dishes are deeply rooted in our tradition and culture....
Why has ‘FOMO’ Increased In the Women of Pakistan?
The Fear of Missing Out, or FOMO, is a fairly new phenomenon introduced to the world. It is gradually increasing amongst women, particularly those...
11 11 Sale in Pakistan: Shop Till you Drop
11.11 Sale has become the biggest shopping festival in Pakistan. Every other brand offers great deals on various products to cater to the consumers'...
Censored Picture of Hareem Shah Causes Controversy
Hareem Shah is a viral TikTok sensation and a figure often surrounded by controversy. Recently, Hareem has once again made headlines. This time, it's...
What is the ‘Chill Guy’ Meme and Why is it Trending
The “Chill Guy” meme, an illustration of a humanoid brown dog exuding effortless calm, has captured hearts worldwide. Clad in a grey sweater, rolled-up...
Best Pakistani Makeup Brands for Beauty on a Budget!
When it comes to the world of makeup, Pakistan has some great options, whether its variety in quality, brands or products, but it seems...
Knafeh Chocolate: Is it Even that Good?
A certain pistachio-stuffed, knafeh-crusted milk chocolate treat has taken the internet by storm this year, dominating social media feeds and making dessert enthusiasts work...
Lady Gaga and Post Malone to Headline Coachella 2025
Coachella has a history of being one of the most iconic music festivals in the world. It is set to return in 2025 with...
5 Lessons To Learn From Gen Z
It is no secret that the heavily digitalised generation, Gen Z, is revolutionising the way everything works. They have quickly become known for their...
Children’s Day with Impactful Campaigns by Pakistani Brands
Children’s Day is a time to honour childhood and advocate for children’s rights worldwide. In Pakistan, several brands have taken this opportunity to shed...
Winter Clothing Trends For Desi Fashion
Winter in Pakistan isn’t just about staying warm; it welcomes the wedding season, barbecues, and peanuts. It’s a time for showcasing the finest in...
Top 5 Winter Trends For 2024
As the seasons change, it's time for new trends and collections to emerge in the fashion industry. The summer stock to be packed up...
Events You Cannot Miss in December 2024
As the year ends, December is shaping up to be an exciting month full of events across Pakistan. It seems December promises to keep...
Winter Fashion Trend Incoming: Knitted Co-ord Sets
Knitted Co-ord sets are making waves in the fashion industry as one of the most standout trends this year! It blends style, comfort, and...
90s Nostalgia: The Most Memorable Ads from the Decade
The 1990s were a golden age for advertising in Pakistan, with commercials blending creativity, emotional appeal, and catchy music to dominate television. These ads...