Careem’s Pizza Hut Discount: The Truth Behind the Fiasco!
Last week, Careem had created a storm by rolling out an out-of-the-box campaign called 'The Rishta Aunty'. Some loved the idea and lauded the...
Careem’s ‘Rishta Aunty Ride’ Campaign Starts a Brand War!
Careem Pakistan has recently opted for a unique style of marketing. Their 'Rishta Aunty Ride' became the talk of the town yesterday! Some were...
Careem Takes a Dig at Uber & Its Savage!
The ride-hailing service industry is fairly new in the Pakistani market and the competition between the two main brands, Careem and Uber is getting...
LHC Lifts Ban on Indian Dramas and Pakistanis are Unhappy!
After years of watching 'Parvati' and 'Tulsi' marrying the same person repeatedly after every few years, the ordeal came to an end when the...
ARY Digital Defies PEMRA’s Order!
The Pakistan Electronic Media Regulatory Authority has struck again, this time the channel that has found itself in trouble with the media watchdog is...
Advertising Iconoclast, Adil Mirza of The D’Hamidi Partnership, Lives On
Adil K. Mirza, Founding Partner, Chief Operating Officer and the unstoppable creative force spearheading the rise and rise of The D’Hamidi Partnership died on...
Qarshi and Kinetic Pakistan Celebrate the Month of Ramazan in a Truly Unique Way
The arrival of the holy month of Ramazan got Pakistanis around the country in a festive spirit. People from all walks of life have...
Atlas Battery’s Ramadan Recharge Campaign is Helping Pakistan to Beat the Heat!
Pakistan's sizzling weather is showing no signs of taking it down a notch! The nation is clearly witnessing the hottest summers ever this Ramadan!
Temperature...
IHaier “Chill Stop” Bus Shelters in Lahore for Bus Commuters
Haier, over the years has come to be known as a ‘caring company’, and one that identifies with Pakistan and the people of Pakistan,...
PEMRA Fines Nickelodeon For Airing Indecent Content
The Pakistani Media Regulatory Authority (PEMRA) is on a roll with strict actions being taken by the media watchdog against Nickelodeon (Nick) for showing...
PEMRA Bans Fahad Mustafa’s QMobile TVC: Here’s Why!
The Pakistan Electronic Media Regulatory Authority's bans continue with the watchdog's next target being an ad ft. the King of Game Shows, Fahad Mustafa...
Ramazan Transmission 2017: Ratings of 1st Week Revealed! [Exclusive]
For our entertainment industry, Ramadan kick starts an aggressive tug-of-war between our television networks. Seemingly, T.V sets have been hijacked by multiple rounds of...
Lux TVC ft. Mahira Khan, Mawra Hocane & Maya Ali: Pictures Leaked!
Back in April 2017, Lux unveiled two new divas as the new face of the brand. The bubbly Mawra Hocane and the sweetheart Maya...
Aaj TV Gets Itself in Trouble With PEMRA!
The media watchdog, Pakistan Electronic Media Regulatory Authority (PEMRA) has been on a continuous roll since the beginning of this year, taking swift action...
Punjab Food Authority Bans 50 Oil & Ghee Products [View List]
Seems like Pakistan’s big-wig Oil and Ghee brands are in great trouble. Punjab Food Authority (PFA) has banned as many as 50 oils and...
JazzCash and Yayvo Bring Shopping Day
JazzCash – the country’s fastest growing mobile financial service provider has announced an exciting Shopping Day in partnership with Yayvo.com. The shopping extravaganza dubbed...
7 TVC’s That Raised Awareness Against Domestic Violence
It is difficult to believe but domestic violence remains a prominent crime in today's society. While the world is progressing towards women empowerment and ad...
7 Mother’s Day 2017 TVC’s That Will Tug At Your Heartstrings
As the month of May approaches the search for 'when is mother's day?' is on an all time high. This year Mother's Day falls...
Digital Day 2017: Kinetic Pakistan Introduced New Innovations in OOH
Since the government issued a notice to remove most of the billboards across Karachi, agencies have gotten more creative. They now make use of...
PEMRA Bans Nickelodeon’s Cartoon: Here’s Why!
PEMRA has once again taken action against Nickelodeon for controversial content in its cartoons. This time, parents complained about the show "The Emperor Has...