Sprite Unveils Its First-Ever Global Campaign ‘Heat Happens’
If you're having difficulty staying cool this summer, look no further as Sprite is ready to help you cool down with its latest campaign,...
Dipitt Gives Big Brands A Run For Their Money With Its Internationally Approved Peri-Peri...
The African Bird’s Eye Chili, or as we’ve come to know it, Peri-Peri is also known as Pil-Pil, or Pili-Pili, and is Africa’s most...
5 Ways To Make Customers Trust Your Brand & Why It’s Important
If we were to simplify what doing business means, it would boil down to making profits. But that simplistic definition involves many backstories. They...
Shell Pakistan Inaugurates A Trainees Hostel At The National Highways & Motorway Police (NH&MP)...
Karachi, Pakistan, May 16, 2022 − The Commandant Police Training College DIG Mahboob Aslam and the Chief Executive & Managing Director of Shell Pakistan...
Six Stereotypes And Clichés In Our TVCs
The advertising industry is often perceived as one of the ultimate destinations of the misfits we call creative people and for all the right...
Pakistani Food Goes Global With National Foods
Karachi – May 13, 2022: Built on the vision of creating food that enriches the lives of people everywhere, National Foods has been working...
Unilever Partners With Akhuwat And NOWPDP To Drive Inclusion In The Workplace
May 13, 2022: Unilever Pakistan has partnered with Akhuwat and NOWPDP to develop an inclusive and sustainable recruitment process to ensure equitable employment opportunities...
PepsiCo And Pizza Hut Are Teaming Up To Launch A Mobile Game
Pepsi is teaming up with Pizza Hut and KFC to bring even more fun to the final days of the UEFA championship. With the...
Why Is Burger King Selling Ramen Instead Of Fries?
The Burger King in Japan has been rocked by potato shortages so much that something else is being given to customers in deals rather...
5 Popular Brands That Have NEVER Advertised Themselves!
Thinking that there might be some brands who are thriving without much advertisement is mind-boggling. This is because we have seen most brands do...
Krispy Kreme Has Launched A New Line & It Just Gets Better
Krispy Kreme— you must have heard the name! It’s the first thing we reach for as soon as we land at a foreign airport...
Colgate Drops The Idea Of ‘Perfect White Teeth’ In Its Latest Ad
Who remembers “perfect white teeth” associated with Colgate? The toothpaste brand has been banking on people’s desire to have perfectly white teeth. For the...
Did You Know The Real Story Behind Lifebuoy’s Red Color?
With blue packaging handwash and green packaging shampoos, the new generation will probably not recall the signature red soap of Lifebuoy. But the Millenials...
10 Persuasive Print Ads Of All Time That You Need To Check Out!
Persuasive ads are those that would influence impulse buying. Time and again, there have been compelling print ads that can do just that. Persuasive ads...
#DetoxYourFeed: Dove’s Latest Campaign Hits The Right Chords
Dove’s latest beauty campaign has won the hearts and minds of all. The campaign brings together mothers and their girls and uses really strange...
Coca-Cola Has Just Opened A Flagship Clothing Store And It’s Amazing!
We were still reeling from the news that Coca-Cola was about to launch a pixel-flavoured drink. How does one taste pixels steel? In all...
Kellogg’s Brings The Gut Science To VR— Here’s How
We all know about Kellogg’s at this point. The multinational brand has become a household name across many different countries. While that may have...
Here’s Why Coca-Cola Plans To Make A Switch To Refillable Glass Bottles
Reusable cups and water bottles, and even straws and utensils, have been part of popular culture for several years now. But the idea of...
Daraz And UNDP Pakistan Champion SDG 6 By Providing Access To Clean Drinking Water...
Karachi, 23 April 2022— The leading e-commerce platform in Pakistan, Daraz, has partnered with UNDP Pakistan to provide clean drinking water to an estimated...
Durex Gets Noticed In Marketing – Bags Two Effie Golds
Durex, part of Reckitt Pakistan’s arsenal, was the shining star at the Effie Awards that took place earlier this April. The brand, which essentially...